A
A FIREFIGHTER DO YOU KNOW SOMEONE TO THE MILITARY OR THE
ARMED FORCES OR
SOMEONE WHO IS IN
MEDICINE SOMEONE IS
ON THE FRONT LINES
THIS IS THE BRAND
FOR THEM LET ME
INTRODUCE YOU TO THE
WINNER OF THE BIG
FIGHT
>> WE RECOGNIZED AND
WANTED TO PUT A SPIN
ON A CONCEPT OF THE
MILITARY USED FOR
CENTURIES SO MOST OF
YOU PROBABLY
RECOGNIZE IN THE
MILITARY PEOPLE WERE
MEDALS AND RIBBONS
AND EACH MEDAL AND
RIBBON REPRESENTED
INDEPENDENT ACTIVE
SERVICE AND WE KNEW
AND HAD SEEN THAT
TRADITIONAL JEWELRY
COULD HAVE THAT SAME
EFFECT ALL OF OUR
JEWELRY YOU'LL FIND
SYMBOLS OF SERVICE
ON HANDS WHICH
REPRESENTS SUPPORT
USING GEARS AND OUR
JEWELRY BECAUSE WE
KNOW A SINGLE DEER
RELIES ON OTHER
GEARS TO BE
EFFECTIVE WE CAN
PRESENT A BRAND THAT
IT'S UNDENIABLE THAT
IT'S CREATED BY TEAM
THAT LOOKED LIKE THE
AMERICA WE ASPIRE TO
BE AND THEN INVITE
THE CUSTOMER TO TAKE
PART IN OUR NATIONAL
NARRATIVE UPLIFTING
PEOPLE AND BEING
UPLIFTED IT'S ONE OF
THE MOST ENGAGING
INSPIRING
PRESENTATIONS I'VE
EVER BEEN A PART OF
WE WOULD LOVE TO
AWARD YOU THE BIG
TICKET
>> GRADUATION
EVERYONE THANK YOU I
NEVER GET TIRED OF
WATCHING THOSE
VIDEOS A VERY
EXCITING MOMENT IT
IS THE PREMIERE IT'S
THE DEBUT OF SERVICE
FIRST JEWELRY ON HSN
MIKE BURNS IS HERE I
WANT TO BRING HIM IN
HE'S NOT ONLY A WEST
POINT GRAD HE'S AN
OFFICER IN THE
MILITARY HE'S A
PILOT AND MIKE
WELCOME TO HSN SO
NICE TO BE WITH YOU
AND CONGRATULATIONS
ON YOUR GOLDEN
TICKET AS A BIG FIND
WINNER YOU GET TO
PRESENT YOUR JEWELRY
ON NATIONAL
TELEVISION SO
WONDERFUL WONDERFUL
JOB TO YOU AND YOUR
TEAM WELL
>> SIR I DO NOT
BELIEVE I'M HERE WE
ARE SO EXCITED SO ON
BEHALF OF MY
CO-FOUNDER ALBERT
VALLEJOS AND THE
ENTIRE TEAM AT
SERVICEPERSON WE
JUST CANNOT WAIT TO
TALK TO THE WORLD
ABOUT WHAT WE
BELIEVE IS
INCREDIBLY POWERFUL
THE SERVICE FIRST
BRAND
>> WELL WE'RE GOING
TO KICK IT OFF WITH
YOUR PENDANT AND THE
PENDANT COMES IN
THREE DIFFERENT
COLORS YOU CAN
CHOOSE BLACK WHITE
OR BLUE AND I HOPE
IT CAN COME IN
REALLY REALLY CLOAKS
I WANT YOU TO TELL
US MIKE ABOUT THE
AMAZING SYMBOLISM
THAT YOU HAVE CHOSEN
FOR YOUR LINE OF
JEWELRY
>> YEAH ABSOLUTELY
>> LIKE YOU SAID ALL
OF OUR CAMEOS AND
WHAT WE'RE SEEING
TODAY IS OUR CAMEO
COLLECTION COME IN
BLUE BLACK AND WHITE
AND THE GREAT THING
ABOUT THE SYMBOLISM
IS A LOT OF PEOPLE
ASK ABOUT THE SNAKE
AND SO YOU'LL SEE
SNAKES AND YOU HEARD
IN THE INTRO VIDEO
WHERE YOU SNAKES AND
HANDS AND GEARS BUT
WHAT WE RECOGNIZE IS
THAT THROUGHOUT
HISTORY THE SNAKE OF
THE SERPENT SERPENT
AS REPRESENTED LIFE
IT'S REPRESENTED
FERTILITY
TRANSFORMATION AND
IN CREATIVITY AND
THROUGH SHEDDING OF
ITS SKIN A SNAKE
BECOMES A BETTER
VERSION OF ITSELF
AND WE BELIEVE THAT
THROUGH SERVICE
EVERYONE CAN BECOME
A BETTER VERSION OF
THEMSELVES AND OUR
DREAM IS THAT PEOPLE
WILL SEE THIS SYMBOL
THAT ALL OF YOU ARE
SEEING RIGHT NOW ON
THIS CAMEO JEWELRY
AND IT WILL BE
SYMBOLIC AND IT WILL
BE SYNONYMOUS WITH
SERVICE VERY SIMILAR
TO THE PINK RIBBON
AS WITH CANCER
AWARENESS
>> I LOVE THAT IDEA
AND LOOK AT HOW
BEAUTIFUL THESE LOOK
I LOVE THE CAMEO
DESIGN THAT HAS SORT
OF WONDERFUL SORT OF
VINTAGE AND
WONDERFUL NOSTALGIC
FEEL TO IT SO IT'S
VERY TIMELESS IT'S
VERY CLASSY BY THE
WAY YOU'RE ALSO
GETTING THE SHEIN
IT'S A BEAUTIFUL
BEADED CHAIN THAT'S
ALL SOLID STERLING
SILVER TO EIGHTEEN
CARAT GOLD PLATED
IT'S ABOUT AN
EIGHTEEN INCH LENGTH
PLUS YOU HAVE THE
TWO INCH EXTENDER
AND WE WILL HAVE A
MATCHING RING AND WE
WILL HAVE A MATCHING
BRACELET FOR YOU SO
THIS IS THE COLOR
THAT WE'RE CALLING
BLACK NOW IT'S NOT
QUITE A BLACK BLACK
BUT SORT OF A
BEAUTIFUL
>> DEEP SORT OF
MIDNIGHT BLUE COLOR
THIS IS THE WHITE SO
IT'S THAT BEAUTIFUL
ALL GORGEOUS WHITE
AND BY THE WAY THESE
ARE ALL FABULOUSLY
DONE IN THAT
WONDERFUL SYMBOL THE
CAMIEL CARVING OF A
SNAKE WRAPPED AROUND
THE STAFF AND THEN
HERE IS YOUR BLUE
SHADE WHAT YOU'LL
ALSO FIND IN THE
PENDANT AS WELL I'M
ACTUALLY WEARING
THAT ONE WE DO A
FEATURE PRICE AT
FIFTY DOLLARS OFF WE
HAVE FIVE FLEXIBLE
PAYMENTS BUT NOT
ONLY DID YOU CHOOSE
A BEAUTIFUL SYMBOL
MIKE IT ALSO IS JUST
A BEAUTIFUL PIECE OF
JEWELRY REGARDLESS
>> WELL
>> YOU KNOW IT'S
INTERESTING AND THE
WAY WE LOOK AT IT IS
THAT DROLLY JEWELRY
IS ART AND PEOPLE
ARE ATTRACTED TO ART
FOR ITS BEAUTY AND
IT STARTS A
CONVERSATION SO OUR
GOAL IS WHEN ANYBODY
SEES A PIECE OF
SERVICE OR JEWELRY
THEY MIGHT BE
ATTRACTED TO IT FOR
ITS BEAUTY AND FOR
ITS ELEGANCE BUT
WITH THAT ATTRACTION
THERE'S A STORY THAT
CAN UNFOLD AND
PEOPLE CAN SHARE THE
STORY OF THEIR
SISTER WHO IS A
TEACHER OR THEY CAN
SHARE THE STORY OF
THEIR BROTHER WHO
TEACHER OR THEY CAN SHARE THE STORY OF THEIR BROTHER WHO-
TEACHER OR THEY CAN SHARE THE STORY OF MAY R BROTHER WHO-
TEACHER OR THEY CAN SHARE THE STORY OF MAY HAVE THER WHO-
TEACHER OR THEY CAN SHARE THE STORY OF MAY HAVE BEEN WHO-
TEACHER OR THEY CAN SHARE THE STORY OF MAY HAVE BEEN AHO-
NURSE DURING THE
TIME OF COVID AND
THE PEOPLE THAT THAT
HE SERVED AND SO
ONCE AGAIN IT'S ALL
ABOUT SHARING THIS
STORY OF SERVICE AND
LEVERAGING DROLLERY
IS THAT FOUNDATIONAL
WAY TO DRIVE
CONVERSATION
>> WELL AND YOU KNOW
WHAT IT ALSO
>> JUST SAYS A LOT
ABOUT YOU AS THE
GIVER OF THE GIFT
THAT YOU'RE
RECOGNIZING ALL THE
SACRIFICES THOSE
PEOPLE HAVE MADE
MIKE NAME SOME OF
THOSE PEOPLE THAT
YOU'RE THINKING OF
THAT REALLY DO
DEDICATE THEIR LIVES
TO SERVICE
>> YEAH AND YOU'VE
MENTIONED A FEW OF
THEM WE'RE TALKING
ABOUT DOCTORS NURSES
POLICE OFFICERS
FIREFIGHTERS
TEACHERS AND IT'S
ALSO IMPORTANT IT'S
NOT NECESSARILY
SOMEONE WHO WEARS A
CERTAIN TITLE OR
CERTAIN UNIFORM WE
BELIEVE THAT ANYBODY
WHO WEARS OUR
JEWELRY REPPAS IN
THE SPIRIT OF
CREATING POSITIVE
IMPACT
>> THAT'S A
WONDERFUL POINT
BECAUSE YOU MIGHT
KNOW SOMEONE WHO HAS
DEDICATED THEIR LIFE
VOLUNTEERING AT THE
LOCAL LIBRARY OR
WORKING THROUGH
THEIR PLACE OF
WORSHIP THEIR CHURCH
OR MAYBE IT'S
THROUGH A NONPROFIT
MAYBE THERE'S
SOMEONE WHO FEEDS
THE HOMELESS ON THE
WEEKENDS AND YOU
WANT TO RECOGNIZE
THAT THEY HAVE SPENT
SO MUCH TIME AND SO
MUCH EFFORT IN THE
SERVICE OF OTHERS
AND I JUST THINK IT
SENDS A WONDERFUL
MESSAGE AND IT'S
SUCH A UNIQUE AND
BEAUTIFUL SYMBOL AND
AN ANCIENT SYMBOL AS
WELL MIKE I MEAN
THAT THIS GOES BACK
THOUSANDS OF YEARS
>> YEAH CAMIEL IS
ONE OF THE MOST
HISTORIC AND
BEAUTIFUL
TRADITIONAL WAYS TO
SEND AND TELL
STORIES AND AS YOU
MENTIONED IT GOES
BACK HUNDREDS IF NOT
THOUSANDS OF YEARS
AND IT HAS BEEN A
TOOL AND IT HAS BEEN
A WAY THAT PEOPLE
WHO VERY MUCH FOCUS
ON BEAUTY AND
ELEGANCE SHARE
>> WHAT'S IMPORTANT
TO THEM YEAH
>> AND THAT'S THE
WONDERFUL THING
ABOUT JEWELRY
BECAUSE IT DOES TELL
A STORY IT GIVES A
CONNECTION PEACE AND
MAYBE YOU'VE BEEN
LOOKING FOR
SOMETHING TO
RECOGNIZE THAT
INCREDIBLE
DEDICATION THAT
SOMEONE HAS GIVEN TO
PURSUING HAPPINESS
OR POSITIVITY IN THE
LIVES OF OTHERS I
CAN THINK OF MY
SISTER WHO'S
DEDICATED HER LIVES
TO EDUCATION YOU
KNOW RAISING OUR
NATION'S CHILDREN
ONE OF THE MOST
IMPORTANT JOBS IN
THE WORLD IF YOU DO
WANT TO ORDER THE
PENDANT LOOKS LIKE A
BLACK IS THE MOST
POPULAR THAT'S AT
DEEPEST SHADE RIGHT
HERE IT SORT OF HAS
THE MOST CONTRAST IF
YOU WANT SOMETHING
THAT IS THAT ALSO
THAT SYMBOL OF
PURITY THESE ARE ALL
BY THE WAY GENUINE
CAL SAID ANY STONES
AND THEY'RE ALL
DESIGNED WITH THAT
BEAUTIFUL THREE
DIMENSIONAL DETAIL
THAT IS THAT ANCIENT
GREEK SYMBOL OF THE
SERPENT THAT'S
COILED AROUND THE
ROD OFTEN ASSOCIATED
WITH THAT SYMBOL OF
SERVICE AND THEN I'M
WEARING THE BLUE SO
IT'S A REALLY
BEAUTIFUL BLUE THINK
ABOUT SORT OF THAT
TANZANITE BLUE THAT
WE HAVE COMING
THROUGHOUT THE HOUR
SOME AMAZING
TANZANITE PIECES THE
CHAIN IS INCLUDED SO
YOU ARE GETTING A
CHAIN YOU'RE GETTING
A BEAUTIFUL CAMEO
AND YOU'RE ALSO
GETTING A CHANCE TO
WEAR IT AT A COUPLE
DIFFERENT LENGTHS
THE CHAIN IS
ADJUSTABLE ANYWHERE
BETWEEN 17 AND 19
INCHES SO A REALLY
BEAUTIFUL GIFT BY
THE WAY THAT SPARKLE
IS GENUINE TOPAZ SO
>> YOU HAVE TWO
GENUINE GEMSTONES
YOU'VE GOT THAT
CIRCLE THAT HALO OF
LIGHT THE WHITE
TOPAZ AND YOU'LL
ALSO SEE THAT SAME
DESIGN ON THE