Now, if someone stayed on my site for 10 seconds, that does not convert into a dollar value or a pound value that
they haven't purchased anything from me, but they are valuable to me because I need to make sure that, they,
I can attribute or target those audiences again, those who are the most engaged. How do I find that?
By putting a value for each of these actions which a visitor takes on my website. So for example,
if somebody stays on my site for 10 seconds, I give them a one value point, this is not a currency value,
it is just a point scoring system so that I can see which one is better. Another one comes in and stays for 30 seconds,
I give it to 60 seconds or more, I give it a four value point. You can do your scoring system, do whatever you like,
but I tend to do it like this. Pages per session, two or more pages, 1 point, 3 or more, two points, four or more for four points.
Video view, same one, two and four. You can do the same thing with scroll. If somebody scrolls down 25%, 50%, 75
or a hundred, you can give the points and so on. Let's see, what have we got as the most valuable
out of this lot. So I've got three different visitors to my website: Mr. Orange, Mr. Green and Mr. Pink, right? So if this is one,
one plus two is three and four, right? So they stayed on the site for 10 seconds, I give it one point, plus they went on three
or more pages - two points. They also viewed the video, 75%, 4 points, 6 to 7, right? Mr. or Mrs. Green or Ms. Green,
whichever, do plus one plus two, Mr. Pink or Ms. Pink, four plus four plus one. Now, I can see straight away, see,
I want to make this a bit bigger for you guys. So you can say from here that out of these three visitors to my site,
this group of people, or this kind of person is the most valuable to me. So when I'm setting up a remarketing audience,
I can target them the most aggressively. So let's say I'm setting up a remarketing campaign, just make this a bit smaller.
Okay, so if I were to remarket to this audience, let's keep it simple, this is how I would do that.
So I will bid the least amount for the least engaged, then increase the bid for this lot. And then I'm going to bid the most
aggressively for this lot. So you don't waste your money and budget on the least engaged, but still they are engaged,
they're visiting your website. They just didn't quite stay on for longer or take the actions you wanted them to take.
And this is how we set up all these goals and set up our remarketing by
increasing our probability of conversions by setting up remarketing campaigns like this.