>>
>> REALLY
>> REALLY BUSY ON THE HILL 4@
>> REALLY BUSY ON THE HILL TODAY.
TODAY.
TODAY. CONCERNED PARENTS, KIDS, AND
DOCTORS PACKED A HEARING IN 4@
D.C. TO TALK ABOUT THE E-
CIGARETTE MAKER JULE AN ITS
ROLE IN THE YOUTH NICOTINE
EPIDEMIC.
EPIDEMIC.
EPIDEMIC. THERE WAS A 78% INCREASE IN THE
AMOUNT OF TEENS TRYING VAPING
DURING THE 2017-2018 SCHOOL
YEAR.
YEAR.
YEAR. NEW
YEAR. NEW NUMBERS EXPECTED THIS FALL
ARE EXPECTED TO BE 4@EVEN HIGHE
NOW, ONE OF THE FOUNDERS 4@OF
PARENTS AGAINST VAPING, GROUP
CALLED PAV, SHARED THEIR
CONCERNS.
CONCERNS.
CONCERNS. MEREDITH IS 4@HERE WITH HER 4@S
CALEB.
CALEB.
CALEB. THANK YOU BOTH FOR BEING HERE.
YOU WERE IN FRONT OF THESE
REPRESENTATIVES, BOTH OF YOU.
WHAT DID YOU TAKE AWAY FROM
THAT HEARING?
THAT HEARING? DID YOU FEEL LIKE YOU WERE
BEING HEARD?
BEING HEARD? WHAT WAS THE MAIN POINT?
>> THE MAIN POINT WE WANTED TO @
MAKE IN A WAY THE 4@MORE
FRIGHTENING NUMBER YOU
REFERENCED, THE SHOCKING RATE
OF GROWTH OF THIS EPIDEMIC,
THOSE FIGURES ARE ALREADY A 4@'
OLD.
OLD.
OLD. THE
OLD. THE NUMBER IS ALMOST FO4@UR 4@
MI4@LLION KIDS ARE VAPING OR
JULING.
JULING.
JULING. THE PRODUCT ITSELF HAS A BECOME
A VERB, WHICH IS HOW PREVALENT
IT IS.
IT IS.
IT IS. THERE'S A 78% RISE 4@FOR HIGH 4@
SCHOOL KIDS.
SCHOOL KIDS. AMONG MIDDLE SCHOOL KIDS, I
THINK YOUR OLDEST MAY BE
SOMEWHERE IN THAT RANGE.
>> GETTING THERE IN A COUPLE OF
YEARS.
YEARS.
YEARS. >>
YEARS. >> A 48% RISE AMONG MIDDLE
SCHOOLERS.
SCHOOLERS. THAT TELLS US THAT THE RATE OF
GROWTH IS SHOCKING, THE KIDS
ARE GETTING YOUNGER AND
YOUNGER.
YOUNGER.
YOUNGER. WE WANTED TO TELL THOSE
LEGISLATORS, NUMBER ONE, THAT 4@
WE NEED TO TAKE THE FLAVORS OFF
THE MARKET, 4@INCLUDING MINT AN
MENTHOL OF THESE PRODUCTS
BECAUSE THE FLAVORS HOOK THE
KIDS.
KIDS.
KIDS. AND
KIDS. AND WE ALSO WANTED TO SHARE THE
PERSONAL STORY, WHICH WE'VE
NEVER SPOKEN ABOUT BEFORE, THAT
JULE CAME INTO OUR SCHOOL 4@
WITHOUT TELLING THE SCHOOL OR
PARENTS, A REP WAS 4@SENT INTO
9th GRADE TALK.
AND YOU WERE THERE FOR THAT
TALK.
TALK.
TALK. >>
TALK. >> I WAS.
>> I WAS.
>> I WAS. >> WHAT DID THEY SAY?
>> SO THE SPEAKER KEPT TELLING
US HOW SAFE IT WAS AND USED THE
STATISTIC THAT 4@IT IS 99% SAFE
US HOW SAFE IT WAS AND USED THE STATISTIC THAT 4@IT IS 99% SAFE@
THAN COMBUSTIBLE CIGARETTES.
HE WOULD FOLLOW UP EVERY
STATEMENT SAYING IT'S SAFE BY,
BUT WE DON'T WANT YOU AS
CUSTOMERS, WHICH IS SENDING A
MIXED MESSAGE.
MIXED MESSAGE. I BELIEVE HE WAS PLAYING ON THE
FACT THAT TEENS ARE REBELLIOUS
AND ARE GOING TO TRY SOMETHING
THAT ADULTS DON'T WANT THEM 4@T
TRY.
TRY.
TRY. >>
TRY. >> THAT'S REMARKABLE.
YOU DON'T HAVE A WRIGLEY GUM
SPOKESPERSON GOING INTO A
SCHOOL TELLING YOU ALL 4@THE GO
THINGS ABOUT WRIGLEY'S GUM, SO
HOW THIS COMPANY WINGS ABLE TO
PENETRATE INTO A SCHOOL WAS
BEYOND ME.
BEYOND ME. WE'LL SET THAT ASIDE 4@FOR JUST
SECOND.
SECOND.
SECOND. GO AHEAD.
GO AHEAD.
GO AHEAD. >> SIMILAR TO THE WAY THAT THE
MARLBORO MAN WAS SHOWN 4@TO KID
AND HOW BIG 4@TOBACCO WAS --
>> JOE CAMEL AND ALL.
THAT.
THAT.
THAT. >>
THAT. >> EVEN BIG TOBACCO WAS
ASSOCIATED WITH DOCTORS AT A
CERTAIN POINT.
CERTAIN POINT. >> LET'S GET INTO THIS.
HOW DIFFERENT IS THE CRISIS, IF
YOU WANT TO CALL AT4@ CRISIS, I
CAN'T USE THAT WORD 4@WITH THE
ISSUE WITH JULE COMPARED TO
CIGARETTES WHEN WE WERE KIDS, 4@
30, 40 YEARS AGO?
WHAT'S DIFFERENT ABOUT TRYING
TO KEEP OUR KIDS OFF OF THESE
PRODUCTS NOW VERSUS THEN?
>> WELL, THE TERRIFYING THING
IS, IT'S THE SAME PLAYBOOK WITH
A NEW FACE ON IT, NEW COVER.
THIS IS BIG TOBACCO THAT WAS
TARGETING KIDS, THE VULNERABLE
POPULATION.
POPULATION. ONE OF THE OTHER WITNESSES
SPOKE ABOUT COMING ON TO TRIBAL
LAND AND APPROACHING HER
TRIBE'S DECISION MAKERS AND
GIVING FREE PRODUCT SO THAT4@ W
ANOTHER EXAMPLE OF PREYING ON
KIDS AND PREYING ON VULNERABLE
POPULATIONS.
POPULATIONS. THAT'S THE OLD PLAYBOOK.
WHAT'S DIFFERENT, AND I REGRET
I DON'T HAVE IT IN MY HAND, BUT
IT IS A TECHNO CHIC PRODUCT
THAT IS STEALTH BY DESIGN.
WHAT'S DIFFERENT NOW IS THAT
YOUR MOM AND MY MOM COULD HAVE
SMELLED CIGARETTE SMOKE ON OUR
BREATH.
BREATH.
BREATH. WE CAN'T SMELL -- CALEB WAS
DOING IT IN MY HOUSE.
HOW COULD I EVER KNOW?
NO PARENT, NO MATTER HOW GOOD A
PARENT YOU ARE, THEY COULD BE
DOING IT IN THEIR ROOM, IN
FRONT OF