Today I want to talk to you guys about one
of the most practical ways that you can increase session
watch time and watch time on your videos,
get people to watch more and more of your content,
thus making it perform better and better in search
and related videos.
We've got some really practical tips and advice
coming up right after this.
[THEME MUSIC]
Hey, guys.
My name is Tim Schmoyer from Video Creators TV,
and this is Mr.--
Derral Eves from DerralEves.com.
DerralEves.com.
If you go check out his channel, you'll
know exactly why I just said it like that.
So his channel is like that down below.
You do a lot of cool stuff on YouTube, right?
I do.
And what do you do on your channel?
Exactly what you do.
Same thing.
We're both super cool.
You're going to like his channel.
And today I want to talk with you guys about playlists,
right?
So real quick, what's a playlist if someone doesn't know?
So a playlist is a place where you can actually put videos
where people can actually watch video after video after video,
kind of in a series.
Yeah.
And it's really cool, because what a lot of people
don't do is they don't use playlists very well,
and so they just do one video and after that video
it's kind of up to chance whatever video they're
going to watch next, right?
Exactly.
So playlists are really important for extending
your watch time and your session watch time on your videos,
because you can manually curate which
videos someone will watch next.
And I think this is really important,
because I know a lot of you would
like to see a lot of your videos in suggested search.
Yeah.
And what's the best way to do that?
Playlists.
Definitely playlists.
So there's one thing called a series playlist
that a lot of people overlook.
Can you explain to us what that is real quick?
Yeah.
A series playlist basically is, you might have
like five videos in a series.
It's like one after another after another after another.
There's a little check box that you can actually click,
and you can have that video actually show up
and then when it's done, it automatically
goes to the next one in the series.
A second you should really consider about your playlists
is the title and the description of these playlists.
Super important.
Nobody does it.
Why?
I don't know why they don't do it.
Or if they do it, it's like Blogs.
Challenges.
All videos.
Super.
Like you're organizing like a card catalog in a library.
Like you're just trying to make it, like it's not enticing,
so how should we--
Yeah, I mean, you need to optimize it
like you would any other video.
And you need to make sure the title is engaging, not just
All Videos.
It's something that would really say,
oh OK, this is what these series of videos are about.
Yeah.
But you can also add a description
to give YouTube and also Google more information
to actually help promote that.
But just having playlists, like just having them
on your channel, isn't enough.
How do we promote them so people can actually
start the playlist session?
Well, first of all, you have to create one, right?
Right.
You have to create the playlist.
Then the next thing, you can actually
put it on your Channel Page.
There's a place where you can add playlists.
And what's was really fascinating
is there are a lot of people that actually
go to that Channel Page and they're like,
oh, this is great content.
And then they see great content after great content
after great content.
Instead of all your uploaded videos--
Yeah.
--in a really, really random order,
you to bring some order to your YouTube Channel Page.
Yeah, so definitely customize that experience
and make it easy for people to get into those playlists,
right?
What else is important?
So I would say this.
Probably the most important factor,
especially when I'm dealing with my clients,
is get a way to actually create playlists consistently.
So if you're putting out daily content,
you should be creating at least a brand-new playlist
every week.
If you're doing just weekly content, maybe
every other week, maybe every three weeks
you're actually adding a brand-new playlist
for your YouTube channel.
And a lot of people are like, oh, I
can't have a lot of playlists.
But this is what YouTube wants us to do.
Yep.
They want us to do it literally group videos together.
The reason why is it increases session watch time
and viewer watch time, right?
Yep.
And so you could put a lot of videos into a playlist.
I think it's like 200 something.
It's crazy, yeah.
But you shouldn't do that.
Because like, what would happen if you saw a playlist with 200
videos in it?
What's the likelihood of anyone sitting down
and watching 200, right?
So is there kind of like a magic number that you say?
You know, it's what makes sense.
I like to have just a handful, maybe five, six, sometimes 12.
But it just really needs to make sense
on the length of the content and how the content kind of
works together.
Just don't like bloat your playlist with tons of videos.
Remember, the goal is to get people to start with one video
and continue to watch all the other videos in there.
So if you have a ton, they're probably not going
to watch too many of them.
But if only have like one or two, I mean,
I guess that's better than nothing.
Exactly.
Right?
Exactly.
But put a few more in there.
Develop more content.
So if you guys want to learn more about how
this influences watch time and session watch time and all
of that, you should go check out a video on his channel--
That's right.
--which is?
Derral Eves.
You go to YouTube.com/DerralEves,
and you'll actually find a video with us on it--
Yep.
--right here, same place, talking about session
watch time and viewer watch time.
Yeah, those two topics go completely together.
So go check it out.
There's a link to it in the description below
or a card around here as well.
And if this is your first time here at Video Creators,
I would love to have you subscribe, because we are all
about helping you guys grow your YouTube channels
and your audience so that you can
spread a message that reaches people and changes their lives.
So thanks for hanging out with us here today, guys.
Go check out the other video on Derral's channel, link below,
and we'll see you guys over there.
Bye.
[BEEP]
You do pretty good.
Thank you.
You should start a YouTube channel.
I've said that a few times.