Rocio Perez, leadership coach,
author and creator of the Mind Shift Game,
Welcome on the Business Brief.
Thank you so much, Ryan. It's such a
pleasure to be here with you today.
It's really a treat to have you rosio now.
You've developed a new board game,
the Mindshift game,
to provide self guided coaching to
those seeking to advance their careers
and their lives in a meaningful way.
Tell us more about the Mindshift
game and why you're doing this.
Well, the mind shift game came about.
I start off my career many moons
ago and in that process I came from
extreme adversity and figuring out
how do I guide myself. Where do I go?
What do I do and what I discovered
in my career as I started coaching
people back then and even myself
figuring out what it makes people
happy and that's really achieving,
it's making progress.
It's finding ways to achieve
their goals as they want to.
And that's where the Mindshift game started.
Off today, what we're doing is working
on a global scale within individuals.
We've highlighted different
programs and it's been such an
extraordinary opportunity within that.
So there's many experiences
that shape our life.
The course of our lives,
and I want it for people to experience
the same thing that I experienced
to make it from a teenage runaway
with a 6th grade education Ryan
and make it into university later
to become a serial entrepreneur.
That made me happy and.
It was possible,
and probably a lot of people said
you're never going to make it.
How many of us hear that in our careers
or people are not really motivating us,
making sure that we can move forward and
empowering us in many different ways.
I know that it's possible for one person.
It's possible for all people,
and I want to bring it out to
the entire world.
Right now we have individuals that have
interviewed us all over the world via
their podcast and media channels to,
and they want it.
They want the game.
They see the potential.
They want to take courageous actions.
They want to advance their careers.
This game is changing the world.
Speaking of the world,
it's a big market out there
according to your own research,
corporate workplace training expenditures
exceeded 82 billion in 2020 and
scale to over 92 billion in 2021.
And the self improvement industry
was worth over 10 billion.
And so there's a lot of money and
it continues to grow in these areas.
It's reasonable to see why
you believe there's a.
There's a market out there,
but could you explain a little bit more
about how the demand is shaping the
opportunity for the Mindshift game?
So the demand. Right now a lot
of leaders are understanding that
it's not about a coaching process.
A lot of people look at a
booklet or whatever that may be.
Here's the 10 things that you must learn.
What we believe in the MINDSHIFT came is that
we moved the game around the individual.
The person knows what courageous
actions they need to take.
They know what bold actions are.
They know if they need to boost their
confidence for us the way we see it,
it's all over the world.
But as I mentioned earlier,
a lot of people there's a lot
of international attention.
As well as national attention,
people want to be happier at the end
of the day we surveyed our client
and people from all walks of life
all over the world and they 94% of
them said that they felt there was
something they can do to be even happier.
So they felt that it was in
their control to do something,
and that's really what where the mind
shift game comes about where it walks
them through a process that gave mold
itself around that individual where
it starts to boost their confidence.
Starts to expand their vision,
starts helping them tap into their power.
Can't tell you how many people who
earn 70 million whatever it may be,
you add a number 70 million,
10 million, two million.
They lose their confidence.
Something happens.
This is how they regain it.
And this is where we're getting
that attention.
And people are seeing the
potential as a matter of fact,
they see the potential so much
so they wanted in schools.
They want it with counselors.
They want it with students
they wanted at universities.
They want it inside of nonprofits and it is
our commitment to put it into nonprofits.
To help single mothers to help
entrepreneurs to help people that
are in rehab that leadership.
Should not be just for the
people that can afford it.
It should be for everyone around
the world that anyone can access
their greatest potential at a price
point that makes sense to them.
If you're looking at those expenditures,
some corporations are spending
anywhere from 20 to 30 to $60,000 a
year to coach their top level people.
OK,
so
give us give us just a really
quick example of how you know if if
you're you're you're all business
owner or you're you're an employee
and you feel stuck or you feel
like things aren't going your way.
Give us a quick example of of how
this game will help them find
their way to happiness to to more
meaningful path forward.
For a meaningful way, for instance,
we had an individual that we were coaching.
Her name is Gloria amazing
individual, retired,
who wasn't feeling fulfilled 30 years.
He felt that she got more results out
of our process and our coaching in 10
months than what she had in 30 years,
which she accomplished now retired
female single female for 30 years.
She was able to buy her dream home.
A beach dream home that's
fulfillment that makes her happier.
She wanted to share that time
with her grandchildren and her
children and really experienced her
new environment with her family.
That's something that's helping people.
People growing their business
like Jennifer who came to me.
She was on the verge of divorce.
Her marriage was on the rocks,
her business was on the verge
of getting closed.
Things were not going right.
The kids weren't behaving.
Who she became,
grew her business to 400 plus percent,
saved her merit.
Her kids ended up would have
ended up going on to university,
the other one just graduated from
high school, ready to move on.
That is happiness and happiness,
meaning to the individual.
Their version of happy, healthy and wealthy.
That's success.
You know there and the individual.
Let's talk about you a little bit.
As as an individual Brazil you've
you've talked about your challenges
to get where you've gotten in life.
Now as an author of speaker,
you're also a mother and a business woman,
and there are thousands,
perhaps 10s of thousands of women
who are on their own unique journey.
And perhaps, you know,
they share some similarities
as you in their journey.
What advice would you share
for those who may watch this?
That it is possible.
You can do it, and I invite everyone,
even those that don't feel that they
can do it, that they can do it because
you know in that I know that you can do
it anything and everything is possible.
Believe in yourself.
There is a process to success and to
feeling happier and more fulfilled in life.
We know the way contact us and we can
help you with our game through our game,
through our systems and you get
to reap the benefits of your work.
And that's the uniqueness it's
possible for anyone to,
well, you know, I think with your
focus on the corporate training role,
self improvement industry there are.
I mean, a lot of folks.
That's an understatement.
You know of who are looking,
who are always looking to be a better,
who are looking to improve
their current state.
Who need mentoring?
Who needs support and need advice,
and ultimately we know we learn from our
own experiences and that it's you know,
up to each and every one of us to do
our part to to move ourselves forward.
But having you know,
tools and and and resources that can
help us along the way is what I think is
so interesting about the mind shift game,
Rocio Perez.
With the mind shift game,
thank you for joining us.
Somewhat such a privilege.