If you really want to drive engagement and to
build your network on LinkedIn, and you're using
LinkedIn posts as a tool to do that ,you need to
make...
Hello and welcome back to my channel where I help
you slay your career and cultivate the successful
life you deserve. For the best career success
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release two new videos each week. Except for this
month! Where you get a bonus video every single
weekend with more great LinkedIn tips. Today, I'm
going to be helping you answer the eternal
question you've been asking yourself: what should
I post on LinkedIn? I know how intimidating that
start post box can be, especially if you haven't
been actively posting on LinkedIn. Writing
LinkedIn posts is really important as part of your
presence on LinkedIn, and especially important
when you're trying to build a personal brand, or
even just use LinkedIn to find a job. So in
today's video, I'm going to share with you four
different types of posts that you can make on
LinkedIn, that are easy AF, get a lot of
engagement and are going to get you started
posting on the LinkedIn platform. And if you stay
all the way to the end, I even have a bonus tip
for you. If you are ready to start building your
presence on LinkedIn by making LinkedIn posts, tap
that like button and let's jump right into it. The
first type of post is one that I recommend to all
of my clients when they are just getting started
and building their presence on LinkedIn. And that
is an opinion post. What this generally looks at
is that you find an article or another post on
LinkedIn and you reshare it but as my friend
Brittany from over on on ninth really nicely
summarized in one of her recent LinkedIn posts is
if you just share it, no one really knows why they
should care, it's important for you to add to it.
So what you're going to do is you are going to not
just reshare you are going to add your opinion,
why do you agree with this post? Why don't you
agree with this post? What would you add on to
this post and then end it by asking what other
people think so instead of just clicking the share
button, which is going to show up in people's
feeds, but won't necessarily interest them, you're
letting them know a little bit more about you and
you my friend are starting on conversation on
LinkedIn adding on to that you can even
incorporate the second type of post to make on
LinkedIn which is a best practice post. LinkedIn
is a professional community and it is a great
place for you to flex your you aq your unique
awesomeness quotient. If you don't know what that
is yet, you need to register for my workshop. A
best practice is just something that you do on a
regular basis that really helps you succeed. It
can be a habit that you've brought into your job,
something that makes you more productive, or it
can be your value add when you're sharing that
reiterate the best practice that they highlighted.
I am a sucker for a best practice pose because I
personally think that this is one of the greatest
ways that you can bring value to your professional
network and bringing value to other people is one
of the best ways that you can build relationships
with other people at your company. And beyond
drawing from the best practice is the third type
of LinkedIn posts that you can make a knot is a
Eureka pose. Eureka posts are where you share a
hack or a perspective ship that has really helped
you solve a dramatic problem. For example, next
time you're faced with an angry customer, try this
out or it can be a lesson learned that you bring
into your work day to day that really has helped
you thrive. And I know that the name insinuates
that it needs to be like I am Yes, well, you rica
post should be really mind blowing. It doesn't
have to be something that is like wild and earth
shattering. It can just be something that is
really, really cool that when people see they
can't help and say, Oh, that's really awesome. And
this is something that one of my LinkedIn friends,
Sean does really well. He frequently posts, iOS
tabs. And these are always things that are really
helpful. And I personally am always a little bit
surprised and really excited to implement whatever
he teaches me in his posts. If you're having a
hard time thinking about something, when it comes
to your recap posts, just think of something that
you would tell yourself a year ago, that would
help you be much more successful today and post
that it's actually that easy. And this leads me
now into my favorite type of LinkedIn posts. And
this one, I just get so happy every single time
that I see one of these types of posts on
LinkedIn. If you really want to drive engagement
and build your network on LinkedIn and you're
using LinkedIn posts as a tool to do that you need
to make appreciation powers. A little bit of
praise goes a long way make a habit of posting
shoutouts to people that have helped you recently
these are ridiculously easy because it is just
publicly saying things and giving a shout out to
someone who has helped you lately. It can be a
virtual High Five to a co worker who helps you out
recently to one of your LinkedIn friends who had a
Eureka post that made you have a mind blowing
moment or even just To a mentor, or even a public
figure that you follow that has really been
nurturing you on your path. One of my mentors from
afar, even though she doesn't know me is Heather
Monahan and she posts really frequently on
LinkedIn. And I actually made a post and I tagged
her in it because she had an inspired add on
because I tagged her, she got a notification and
actually came and commented, on my pose, I was
really jazzed because I got to highlight the
awesome conversation that she was starting on
LinkedIn, and hopefully help her grow her
following. And I think until you're in that see
where you are growing an audience that you do
really appreciate knowing that you are making a
difference in people's lives. And by the way, I
feel like this is just as true amongst friends.
Now, I'd love to hear from you down in the
comments which type of post you are going to make
as your next post on LinkedIn. But before you go
into that, there is one more thing that is really
important. And this actually leads me to my bonus
tab. So many people just worry about what to post
on LinkedIn, on making their posts on LinkedIn,
that they forget the most important piece, and
that is to go and comment on other people's posts,
comment on your friends and your colleagues post.
Follow people that are posting things that are
interesting to you. And the really great side
benefit. In addition to just engaging and having
more conversations on a day to day basis, you'll
get ideas of what to post and I do realize this is
the second video in the last few videos that I
have done this weird cut because I have screwed up
when I was recording Not gonna lie. Anyways, when
you are commenting on people's posts, it might
actually give you ideas about what to post,
especially when your comment really sparks a good
conversation. You can bring that into your
profile, create your own post, and now you have
sparked even more conversation within your
network. And of course now that you are going to
be posting and commenting you need to make sure
that your LinkedIn profile is ready to impress
anyone who visits when they see how awesome your
posts and your commentary are. If you haven't
already I want you to go and check out this video
and complete these steps right now to make sure
that you have a superduper impressive LinkedIn
profile. If this video helps you figure out what
to post on LinkedIn please do give it a thumbs up
it really helps my channel share it with a friend
and if you haven't already do consider
subscribing. As always, my friends thank you so
much for watching. I will see you in the next
video. Bye for now.