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\f0\fs26 \cf0 YOU'VE PROBABLY RECEIVE SAID PLENTY OF PHONE CALLS REQUESTING DONATIONS
TO HELP HURRICANE SANDY, LAW ENFORCEMENT.\ BUT HOW DO WE KNOW IF CHARITIES ARE LEGITIMATE
AND WHERE THE MONEY YOU GIVE IS GOING.\ SHERYL BILBREY, PRESIDENT AND C.E.O.OF BETTER
BUSINESS BUREAU SAN DIEGO.\ IT'S THE HOLIDAY SEASON, PEOPLE WANT TO GIVE,
HOWEVER THERE ARE SCAMS OUT THERE.\ >> >>SHERYL BILBREY: THERE ARE A LOT OF CON
MEN THAT COME OUT, AND WE DON'T EXPECT ANYTHING IN RETURN.\
IT'S AN IDEAL CLIMATE YOU WANT TO BE CAREFUL AND MAKE SURE YOU'RE GIVING TO A LEGITIMATE
CHARITY AND NOT GIVING INTO THE FISHING SCAMS GOING OP, PEOPLE CALLING YOU OVER THE PHONE,
NOT ONLY POSING AS SOUND ALIKE CHARITIES, BUT THEY'LL GET YOU TO GIVE UP THAT CREDIT
CARD INFORMATION.\ >> >>SHERYL BILBREY: WHEN SOMEONE WILL SEND
A RUNNER TO YOU DOOR, TO AVOID POSTAL FRAUD WHICH CARRIES EXTREME PENALTIES WITH IT THEY'LL
SEND OVER SOMEONE TO PICK UP THE CASH, JUST LEAVE THE MONEY UNDER THE MATT.\
WANT TO BE CAREFUL.\ >> >>PEGGY: DO PEOPLE LEAVE MONEY UNDER A
MAT?\ >> >>SHERYL BILBREY: IT'S SENDING A RUNNER
TO YOUR DOOR, AND THAT RUNNER CAN TAKE FORMS, U AVOIDING THE POST OFFICE.\
>> >>PEGGY: WHAT SHOULD WE DO TO PREPARE OURSELVES MAKE SURE WE'RE GIVING TO THE RIGHT ORGANIZATION
IF SOMEBODY CALLS.\ >> >>SHERYL BILBREY: REMEMBER A LEGITIMATE
CHARITY WON'T GIVE YOU THE HIGH PRESSURE SALES TACTICS.\
YOU WANT TO TAKE YOUR TIME AND GET SOME INFORMATION ABOUT THE ORGANIZATION TO SEE WHAT THEIR GOVERNANCE
IS AND PARTICULARLY THEIR FINANCES.\ HOW MUCH OF YOUR DOLLAR IS GOING TO THE CAUSE.\
CATCH YOUR BREATH AND REQUEST THE INFORMATION, CAN YOU SEND ME YOUR FINANCIAL INFORMATION,
THAT WILL STOP A BAD GUY.\ >> >>PEGGY: THE BETTER BUSINESS BUREAU ACTUALLY
RATES CHARITIES.\ WHAT DO YOU\'a0\uc0\u8209 \u8209 IT'S NOT
A GRADE, CORRECT?\ >> >>SHERYL BILBREY: RIGHT, WE EVALUATE CHARITIES
AGAINST A SET OF 20 STANDERS.\ AND BUSINESSES AS WELL.\
WE DON'T DO THAT WITH CHARITIES BECAUSE PEOPLE WANT TO DECIDE FOR THEMSELVES WHICH OF THOSE
STANDARDS ARE CRITICAL AND WHICH AREN'T.\ MAYBE A ITS IT'S IMPORTANT THAT A BOARD MEETS
TWO TIME AS YEAR.\ >> >>PEGGY: WHAT STANDARDS DO YOU LOOK AT?\
>> >>SHERYL BILBREY: WE LOOK FOR EFFECTIVENESS, FOR GOVERNANCE OVERSIGHT, WE LOOK AT FINANCES
AND SEE THAT THE CHARITY IS PERFORMING WHAT THEIR MISSION STATE.\
SAYS THEY'LL PERFORM WE SEE THEZ.\ >> >>PEGGY: WE SEE THESE THINGS THE CEO GETS
800,000 AND THE PEOPLE GET A DOLLAR, WHAT'S THE MAKE UP AS FAR AS WHAT WOULD BE A GOOD
BREAK UP OF FINANCES?\ >> >>SHERYL BILBREY: WE'RE LOOKING FOR AT
LEAST 65% OF THE DOLLAR TO GO TO MISSION OF THE ORGANIZATION OR GO TO THE CAUSE VERSUS
35% ADMINISTRATION FEES.\ Y BUT DEPENDING ON WHAT CAUSE YOU ARE GIVING
TO, YOU MIGHT WANT TO COMPARE CARE CHARITIES AGAINST EACH OTHER, BECAUSE SOME OF THEM HAVE
HIGH ADMINISTRATION COSTS.\ COMPARING CHARITIES I THINK IS THE DONOR'S
BENEFIT.\ >> >>PEGGY: WHAT F CHARITY SAYS THEY'RE SPENDING
50 50.\ YOU GIVE ME A BUCK, AND I'M GOING TO SPEND
50 CENTS OF IT ON THE CAUSE AND\'a0\uc0\u8209 \u8209 \
>> >>SHERYL BILBREY: IF US IT'S 1 OF 20 STANDARDS, YOU CAN DECIDE IF THAT'S AN IMPORTANT STARD
STANDARD FOR YOU?
DO YOU WANT MORE OF YOUR MONEY TO GO TO YOUR CAUSE?
I WOULD.\ SIXTY\uc0\u8209 FIVE% IS A MINIMUM BENCH MARK.\
>> >>PEGGY: WHAT WILL PEOPLE FIND ON YOUR WEBSITE IF THEY WANT TO CHECK OUT THE STANDARDS?\
>> >>SHERYL BILBREY: AT BBB.ORG, OR WE HAVE GIVE.ORG WHICH IS UNDER THE GOVERNANCE OF
THE WISE GIVING I ALIGN S, R, WE WILL SHOW YOU ALL OF THE CHARITIES WE HAVE EVALUATED.\
IF TWEE ARE HAVE REQUESTED INFORMATION FROM A CHARITY, YOU'LL SEE WE'RE CONCERNED ABOUT
THEIR LACK OF TRANSPARENCY THAT'S BECAUSE CHARITIES ARE REQUIRED TO PROVIDE YOU WITH
INFORMATION.\ IF THEIR ARE NOT PROVIDING IT TO THE BBB WE'RE
CONCERNED.\ YOU'LL FIND ALL OF THE STANDARDS WE HAVE EVALUATED
ANY CHARITY U T.\ >> >>PEGGY: WHAT'S YOUR TAKE AWAY MESSAGE
AS FAR AS GIVING THIS HOLIDAY SEASON?\ >> >>SHERYL BILBREY: NOT TO FEEL GUILTY PASSING
BY THE ROUNDING THE DOLLAR 36 CENTS CONTRIBUTION.\ YOU WANT TO DECIDE WHO YOU'RE GIVING YOUR
MONEY TO.\ KEEP TRACK.\
YOU DON'T KNOW WHERE THE DOLLAR IS GOING WHERE WHEN YOU DROP IT IN THE BUCKET IT.\
>> >>PEGGY: THANK YOU SO MUCH FOR TALKING WITH US.\
}