Hey, welcome back to the Six Figure Mastermind. Today it's all about Facebook
pages so pull up another browser window, we're going to walk through step by step,
make sure you've got your pictures and everything ready to go,
your page is going to look awesome.
Alright, let's talk Facebook pages. We're going to be doing a lot with our
Facebook pages, you can roll ads from your Facebook pages, you can drive
traffic to your site, you can you know, do whatever you want with Facebook pages
but first you got to know how to make them and what to do with them so let's
hop on Facebook. All you need to do is right next to this video, just open up a
separate browser window, open up your Facebook, we're going to start right from
your home page so do it now, go open it up and pull it up right next to this
video so we can walk through this together. It's pretty simple but there's
some key things that you're going to want to know so that your picture is
of the right size, your facebook looks great, you want to make sure that all of
that is lined up perfectly so let's pull it up, I hope you have it up by now, let's
start walking through this. Alright, so I've got my Facebook page up and live
right now so you know any notifications that pop up in front of me, this is live
in front of you so you're going to see everything that I see. Okay, you can see
this is just my homepage. I've got you know, my buddy, Kris, up here, he runs the
Limitless TV channel over here on YouTube, his wife Kalenn is a best friend
of mine you know, that's just what's going on on my timeline right now
so to get to your pages and you'll notice that when I do this that I've got
several pages set up, we're going to set up a brand new one right here with you so
that when you're setting up your Facebook page you can just pause and go
do that and make sure that you're right in line with us. Okay, first thing
you're going to want to do is click on pages right here on your left column, it
says pages right there, you're just going to click on that buddy right there. Okay,
these are some pages that have just come up based on my interests you know,
Facebook is just putting an algorithm together for me.
I love Truth Bomb Mom, she is amazing, go check out her stuff, love her, she's
like totally cut from the same fabric. Okay, what we need to do though is create
a page so right at the top here, you're going to click create page. Awesome.
Okay, Facebook wants to know more and more about you so it's going to ask you
what do you want to do with your page, alright. Are you a local business
or place? Are you a company, organization or an institution, a brand or a product?
Are you a public figure or an artist or a band? Are you entertainment? Are you a
cause or community? Let's just assume for the sake of this video that we're going
to go with a local business, alright. And this could be a a brick and mortar
business, it could be a digit business so we're going to click local
business right there and it's going to ask you you know, where you want to be. Right
now our IP address says that we're in Lehigh so we're just going to give a sample
and you can make sure you got your name down with your business, okay. We're going to
do sample page for ours. Now please don't go search this page and like it, I'm
just going to shut it down right after this video. Okay, we've got the page category
for example, coffee shop, we're going to do example and you would say if your page
was a jewelry shop, you would say a jewelry shop, if you were a mentor, you
would say that. If you're a mentor, you might want to just click on public figure or
artist right over here, okay. Local business we'll just say, okay.
123 Main Street, fake address and let's say let's just leave that where it is okay.
55555555555. There you go.
Get started. By clicking get started, you agree to the Facebook pages terms now
Facebook pages terms include, you can't change your facebook page name more than
once, at least it has in the past, it may have changed things by now but so when
you're naming your Facebook page, understand that that's
permanent, alright. You can change it one time but that's pretty much a
permanent fixture so you know, ensure that you've got, it's got invalid phone
number. Let's see if I'm pushed too many 5's in there. It doesn't like my phone
number so let's just do an 8011234567. It doesn't not like that phone
number, let's see if we got enough digits in there. Okay, perfect.
I had to put my real phone number in there for it to work, Facebook like
knows these things but it's blurred so sorry, not going to call me. Alright so let's
get into the nitty-gritty, we're adding a profile picture, this is
the fun part. Now adding a profile picture, it has different specifications
and when I say specifications, here's what I mean, it's got different pixel
sizes and pixel widths so you know, what we're going to do today just for an example,
is we're going to go pull one from the internet. When you're creating your
own, make sure that it's in those dimensions, alright. And here's how to
find those out. I've got over here, I just go to google search and there is going
to be a Facebook page banner size 2017 or 2018 now. Recommended for 2018 cover
front, cover size, you can even go to images and you can find these templates
right over here, okay. You'll find all these cheat sheets and things facebook
cover photo template, this looks like a good one right here, this is going to give
you your dimensions. Now this is important, you've got a facebook picture
or a banner cover right here but when your facebook picture actually posts,
you're going to have all of these things that are in front of it, okay. Now check
this out, this is a facebook cover photo template, this is not a business page
photo template so we want to be specific. If you do this and you decide it to
this, it may not be right because this is for a personal page so when I want to
specify, I'm going to go back up here in Facebook business page. Banner size.
Okay, that's going to give me some different criteria here. Okay, cool. This looks like
a good one and this looks even better so I've got a facebook business banner size
of 828x315 pixels. When you're using your Facebook on the desktop, this is
what it will look like. When you're designing your cover photo, when you're
designing your artwork and you want to make sure that all of your graphics
are right in line, you're going to have a call-to-action button that's going to be
blocking out this part of your image here and when you're designing, you're
not going to want that to block anything. You've also got this 180x180 pixels
cover over here that you need to have size and graphically created to fit
within that so when you're sizing or maybe you have a teen that's doing that
for you, make sure they have these templates so that they can understand
which which are the right sizes and you can just do a Google search. Facebook is
constantly changing their cover sizes and their banner photo sizes and
their profile photo sizes and their layouts and they do it without telling
us, they have permission to do that so just just do a google search every
time you need to and then make any modifications if needed. You can
always try that on Facebook and see if there's any adjustments that need to be
made so let's just try out Facebook banner business page, we're just going to
pull up off the internet, there is just an example. Cool, okay. This one, let's just
use this one for now, okay. I'm just going to go ahead and check
this out, we're going to go to this cover photo right here, this looks like
it's about the right size and may have to crop it down but that's you know, it's
a cover photo and it'll work. Okay so you're going to right click on the
image. In your case, you're going to be creating your own but I'm going to right
click on this one and save image as banner sample. Cool, take that over to my
Facebook page.
That was my ads from another video, we're going to take this over to my Facebook
page right here and I'm going to upload a profile picture. Now remember this is a
profile picture so I'm going to go to my banner. Now the profile picture is a
square picture, it's 180x180 so this one won't be a perfect fit because I
downloaded a banner, now we're goin g to add a cover photo. Again, I'm just going to
use the same one just cause I need a picture banner sample. There we go,
that's what we need, open that puppy up, boom.
Alright, cool. Check it out so it's automatically auto cropped, you know, we
can change the cover. If we wanted to reposition it, we could do
that so I could click this and and you know click this and drag it if I wanted
to like cover photos in good shape. I could click this and drag it around if I
wanted to you know, profile picture. If you upload a profile picture, it's just a
square so it's going to center on whatever that is so make sure that
you're cropped to a square. Okay, cool. I've got the
basics, right. I've got the basics for my Facebook page. Now take a look at this,
this one I downloaded off the internet says there's going to be a profile picture
here. Look at that, it's not the case anymore. Facebook has changed since this
picture was made. I don't have a profile picture here, that's not the way the
pages look anymore. The profile pictures over on the left so you don't need to
worry about keeping that space clear. Add a button, this is your call to action
button whether it's going to lead them to another site, whether it's going to lead
them to a YouTube link, whatever it is, it could be contact that's going to lead
them to messenger, learn more, shop, download, whatever you want yours to do,
maybe you want yours to lead to a Facebook group, okay, a visit group. I
would say cool. Whenever they do that it's going to take them to a group. In
this group, I would you know, just pick one of the groups that you admin and add
that in there, okay. Which group would you like to send people to and then click
this button, that's going to load here in just a minute with all the groups that I
admin in and you can click a group or you can go back and you can say contact
you, this will send them a message or you know, you can stand to say sign up or
contact us, you have to sit, decide what you wanted to do, call now will give them
your phone number. Learn more will take you to a video or shop could take you to
a website, download your app you know, you can click whatever you want to do. Book
with you, let's just say book now. Could be yours that you maybe have a
consultation so there's many different options you can have and instantly
connect with your Google Calendar, lots of different things you can do okay. So
you got to have that pre-decided when you go in there, whether they, whatever call
to action you want to make, how do you want to connect with your clients? Decide
that before you go ahead and and click that button, make your Facebook page live.
Okay, welcome to your new page, this will give you a very cool tour. Facebook loves
when you use their features so it's going to give you a tour of everything
that you need. When you have your page, you want to make sure that everything is
used that facebook gives you to use and that's true with all social media.
If social media gives it to you, they want you to use it so you're going to add your
description, you're going to invite people to like your page, you're going to make a
post on your page. I would recommend when you're creating your
Facebook page to create at least half a dozen pieces of content spaced out over
6 hours apart so that when you have people coming to your page, that there's
actually something for them to look at. Right now, the only thing on this page is
our history which is the pictures that we had, which are not very exciting so
add some content, throw some memes up in there, throw some value and there make a
sale if you want, fill your page up with something useful. Alright, so
that's basically the gist of creating a Facebook page, it's very very simple, you
just want to make those cover photos and profile photos on point, very clear, know
your picture sizes, test your layout, give it a test shot before you're going and
inviting friends and people to like your page, test-drive it, make sure it
looks spot-on, okay. In your description, you know, make sure that it's describing
your page accurately, who you are, don't be bland, don't be vanilla, don't be like
this is our page where we do business, you want to share your story, share about
you, share what you're interested in and what your business is all
about. Maybe your philanthropy, you want to share why that's important to
you. People are not really interested in businesses, they are interested in
personalities. Think about it, when you go to Facebook, are you going to look for
businesses that you can buy things from? Probably not, you're going to connect
with people so be a person even though it's on a Facebook page, share your story,
get to know people, you know, and make sure that again, that bonus, use all those
features. If Facebook gives it to you as a feature or an option, use it, Facebook
will love you for it. Okay, it's super simple, super easy, you can create as many
pages as you want. You've got the step-by-step guide now in fact, go ahead
and share below what your favorite part was and what makes you so successful on
your Facebook page.