I talk a lot about strategy and tactics in this space, but today I wanna shift
gears a little bit and talk about mindset, and I wanna be clear that I don't believe
that you can mindset your way to success.
Personally, I think there's a lot more that goes into it, but I do think
that mindset is a huge piece of it.
And over the years of running a business and creating content and working
with a ton of other amazing business owners, I've seen that there are few
mindset shifts that I think really separate the five figure entrepreneurs.
Six and seven figure entrepreneurs that I know and I wanna
share them with you today.
So let's hop in.
The first way to think like a six or seven figure entrepreneur is to know
that you're not gonna win every time.
This is something that I see all the time.
New entrepreneurs, new freelancers.
Overly cautious and you know, they'll be so worried about doing things
wrong that they just don't start.
They just never start.
And I gotta be honest with you, I had no clue what I was doing
when I started my business.
I was just kind of going where it felt right going where I
saw signs of potential income.
I certainly was not trained to do half the things that I did
and that I offered as a service.
I was learning on the job, and so many of my favorite entrepreneurs and people
that I look up to do the same thing.
And guess what?
I have gotten so many nos.
I've gotten so many things wrong.
I've failed so much.
I've had so many tears.
You know, and, and sometimes I think when you look at people who.
In a place where maybe you wanna be, you just assume that they got every
single step, right, and I think, I know that that's just not true.
At least for me, it's not.
The secret here is taking calculated risks, right?
Not just taking risky risks, just for the sake of saying that you took a risk.
It's about looking at the market, seeing what's going on, and
making your best guess, and then failing fast, trying your idea.
And trying to either get a quick win or a quick loss out of it.
You don't wanna stay too long in the same place, doing the same thing.
Maybe having like.
Teeny bits of growth or teeny bits of loss.
Either you wanted to either go big or go home, essentially.
So don't be afraid to lose.
Don't be afraid to fail.
Don't be afraid to try something new.
A lot of the six, and especially the seven figure entrepreneurs that I know.
Are people who have created something new, they have solved a problem in
a way that hadn't been done before.
And I think there's something to that because starting something brand
new, inventing something that is innovation and that's scary because
there's no one to look to necessarily who's done it, obviously, the exact
same way that you're doing it.
So you've gotta be a risk taker.
You've gotta be bold.
You've just gotta just say, I'm gonna try it and see what happens.
This one might tick some people off.
Including myself, but I just gotta be honest.
You've gotta know that excuses get you nowhere.
Listen, as a human being, human to human here.
I hear all of your excuses and most of them are valid.
I have so many excuses why I shouldn't show up, why shouldn't
be doing this, whatever.
We all have advantages and disadvantages in life.
These are just facts.
I, I have to acknowledge that.
We have to be honest about that.
I think it's silly again, when people try to mindset their way out of everything.
But what an entrepreneur does who is high performing is they say, screw it.
I'm gonna do it anyway.
I'm gonna make it work.
I'm going to prioritize what matters.
I started my business when I was in college.
I was working full-time.
I was in college full-time, and I was also trying to be an entrepreneur.
I didn't have a lot of time to overthink things, to double check things,
to even just do the bare minimum.
I was doing a lot of freelance writing at the time.
I was cooking articles up.
Hot cakes.
I had no time to, you know, revise them.
This was before AI tools were really out at all.
So I just made it happen.
I sacrificed things, and I'm not suggesting that you, uh, become unhealthy.
We'll talk about that actually a little bit later.
But I sacrificed my favorite TV shows.
I stopped watching TV around that time.
And you can absolutely find balance.
And again, please don't overexert yourself and do this in an unhealthy
way, but we make time for what matters.
I could have used, oh, I'm in school full-time.
I'm working full-time.
I can't, you know, pitch this client.
I can't write this article.
I can't shoot this video, whatever.
I could have leaned on that.
Or I could have just said, suck it up girl.
Eliminate what you can eliminate if this is something that you really want.
And that's just one example.
Of course, we all have different lifestyles, different experiences.
I'm not telling you that your excuses aren't valid.
My excuse of time was absolutely valid, but it didn't move my business forward.
So you gotta prioritize what matters and try to see through to the to
the end goal and stay focused.
Stay focused on that next.
You gotta know that you are worth it.
Six, seven figure entrepreneurs don't second guess themselves.
You know so much.
At least.
I mean, I'm, I'm sure some do.
I certainly do sometimes, but, Overall, I know the value that
I am able to provide people.
I know that I am doing business in a way that makes me feel good,
that's in line with my values and that I, I deliver on what I.
Promise people.
And I also stand firm in my experience and all the years and
time that I've spent learning.
And I know that what I offer helps people, that it helps people
make more money, which also helps people live better quality lives.
And that is something that I like doing and that brings me a lot of joy.
And here's why this is important.
If you are trying to convince your client that they need to hire,
But you're not sure of yourself.
You're not actually sure if the service or product that you are providing actually
makes a difference in people's lives or businesses that shows that shows
when you're having those conversations.
And that client is gonna be like, I don't know about her.
She, she didn't really seem super sure.
I don't know if she can deliver.
I don't know if that's gonna result in more revenue for our business,
or if she's just gonna shoot some cool videos to look up for us.
So data is a big part of this.
Making sure that you're tracking what you're doing and that you have those case
studies that you can quickly point to.
I take screenshots whenever our clients send me success stories just for myself.
I don't share them anywhere, but I just have a folder that reminds me
like, oh my gosh, that person just said they got two clients after a
month of watching my videos or after taking one course of mine or, Whatever.
You know the case is this business that I helped with, their social media strategy
just said that they doubled their revenue year over year, largely because of online.
Like all of those little messages that I get, I keep them and
they help me hype myself up.
And also just have little case studies to talk to when people
ask me what they can expect.
And you know what I really know about this?
So don't be afraid to charge for your expertise.
This is super important because you will end up resenting clients.
You will end up spreading yourself too thin.
It's really hard to make six-figure income or higher if you are only charging
a very small amount and only able to take on a handful of clients because
you're promising the sun in the moon and the stars for a very low amount.
Be sure to charge what you're worth and, and stand for a minute
and know that you are worth it.
And if you don't know, again, this isn't all a mindset game,
this is, this is tactical too.
If you really don't feel like you can speak to it, if you're like,
you know what I've been doing?
This for years, and I don't know how to pull this data,
or the data just isn't there.
Try something new.
Once an entrepreneur, always an entrepreneur, I think that bone
is always in you, and I know that if social media management, social
media marketing suddenly becomes obsolete, I'll try something new.
I'll learn something new.
I have that spirit in me and I know that you do too.
So if it's not working, Move on.
Move on so that you can charge what you are worth.
Similarly, high earning entrepreneurs also know the value of their time.
So many people, so many of us get, get into this trap where maybe we
have quoted our project appropriately, but now we find ourselves doing.
Every single thing involved in that project.
We are sending the emails, we're checking the inbox, we are setting the
client up with the Facebook ads tool.
We're pulling the reports and we're creating the content, and
we're scheduling the content and we're doing the client meetings.
We're doing everything.
And the thing is, as an entrepreneur, as the CEO of your company, whatever
your title is in your company, You are the visionary of that company.
You are the person who is driving the strategy, who's driving the vision,
who's, you know, the face of the brand.
In a lot of cases.
There are certain things that only you can do For me in my business.
For example, showing up on YouTube is something that at
this point I can really only do.
Could that change down the road?
Maybe at this point I can really only be the one sitting here talking to you.
There might be certain.
Things in regard to strategy that I really pride myself on being
the direct line being, being the brain behind for my clients.
But do I need to be checking my email inbox and responding to every tiny little
customer inquiry or, you know, hey, I lost my password to log into my courses.
No, and don't get me wrong, you should know how to do that.
I think this is incredibly important.
You should know how to do at least a little bit enough to be dangerous of
every function of your business, because what happens if your whole team leaves
or if you really have to scale down if something changes in the economy
or whatever, you gotta be flexible.
But do I need to be doing that every single.
No, I'm not saying it's impossible because I am kind of that lone wolf
business owner in that I don't have a large team, which is unlike a lot
of my contemporaries in my industry.
So I do think it is possible to grow on a small team and to be
pretty involved in your business.
But I do think it is very unlikely to scale to high six figures, or
especially seven figures doing every single thing yourself.
I think there are very few business models where that actually makes sense.
And even me as somebody who does have a very small team, I still do have a team.
I still do invest when something is over my head, you know?
Work with an assistant.
I have somebody who's doing operations stuff for me.
I just hired somebody to consult with me about my analytics.
I've worked with ads people, you know, these are all things that
even though they're not full-time members of my team, some of them.
They're over my head and they're important to the business.
Or even if they're not over my head, maybe there's something that I just don't
need to be doing, like checking emails.
A lot of people can do it and can honestly do it a lot better than I can.
So know when to outsource know when you are not needed in your business.
It can sometimes be kind of humbling because we feel like
we are so important to our.
Conserve your energy for those areas where you really do need to
be in it and outsource what you can.
If you wanna think like a six figure entrepreneur, you also need to know that
you are your best asset in your business.
So remember I said we're gonna talk about prioritizing health and all of that?
Yeah.
We're coming back to that.
Yes.
In short periods of time, do you have to sometimes sacrifice and prioritize?
Absolutely.
Or at least I certainly did.
I couldn't do.
But at this point in my life, I know that there are, you know, certain things that
only I can do and I can't get on camera.
If I've had a bad night's sleep, you know, I might look weird.
Look kind of funny.
My memory is not.
Good.
It's not there.
I'm not delivering the way that I need to be doing.
My energy level is low, and that's just one small example.
Think about if a client was sitting in front of me or I was going to
speak on stage somewhere, right?
I need to make sure that I am taking care of myself physically
and mentally and emotionally.
So that I can drive this ship.
It's like you think about being on an airplane.
Do you wanna be on the airplane with the pilot who had got three
hours of sleep and you drank himself half to death last night?
I don't.
I wanna be with a pilot who's eating a salad for lunch, and he is happy.
He's in a good mood.
He got good eight to nine hours as.
Sleep.
Like, you know, he's driving that, that aircraft, that ship if you will,
that ship in the sky and you're doing the same thing for your business.
So you've gotta make sure that you're in a good place.
I always say health over everything.
The second a client starts messing with any type of health, for me,
mental, physical, it's not, I.
I don't care how much they're willing to pay me, I'm gonna say no.
If I am in a place where I just cannot take that on mentally or, or physically,
because at the end of the day, if I am so burnt out that I drive myself into
some type of a health situation or a mental health crisis, I'm useless.
My business is gone.
You know, it would probably run for a little bit of time.
I could.
You know, other team members do some things, but a certain
point, the content would run out.
The content would need updating, the classes would need teaching, the videos
would need producing, and I wouldn't be there to do it because I would
be, I don't know, in the hospital.
Best case scenario, dead worst case scenario.
So, High earning entrepreneurs, most of them that I know do really
prioritize health, um, above everything.
And it's hard to do when you're in that grind mode, if you will.
I hate that term, but like it's true there, there is that period of time where
you just gotta put the pedal to the floor.
And I do think sometimes people, especially in the beginning, can take
this way too far the other way, I love the whole self-care movement and everything.
I love that.
I feel like the younger generation is a lot more in tune with
taking care of themselves, specifically mental health wise.
But you also have to understand that there is no substitute for hard work.
That doesn't mean you have to work yourself into a.
But you are gonna need to prioritize some things you are gonna need to put
in work to be able to really appreciate and and be able to have that reward.
I don't just jet off to Mexico because I had a bad day.
I jet off to Mexico to celebrate, you know, a business that did well in a
year because of a lot of hard work.
So it really is all about balance and for me it's about the day-to-day.
It's about making sure that I'm eating right every day,
that I'm eating every day.
That used to be a big struggle for me as.
Get so busy that I just forgot to eat all the time.
That's a fast road to burnout.
That's fast road to very unhealthy situations.
So don't do that.
Lastly, this is a big one that I've been working on and really coming to,
you know, coming to know and understand over the past year or two is you need to
know what your business stands for, and I think what that really means is you
need to know your own personal values to start with and really let those values.
Drive a lot of your business decisions, not all decisions, don't get me wrong.
I'm not just feeling my way through this.
Again, there's data, there's strategy, there's tactics involved, but like I know
that there are certain types of businesses that I probably won't work with.
There are certain types of businesses that I am so excited to work with because
they really align with my purpose and I really feel like I can make a big
impact and I really feel passionate.
And at the end of the day, entrepreneurship.
A job, it is a lifestyle, and if you are going to live your life talking
about a certain topic or helping a certain type of business, you're
gonna dedicate your life to this.
You have to be passionate about it, you have to believe in it.
I cannot sell, you know, scam products.
Like there are certain types of business models and certain types of
entrepreneurs and people in the space.
I don't want anything to do with, cuz I think they do things really unethically.
Could I pretend for a period of time?
I think I probably could.
Would I feel good about it?
No.
And therefore, would I want to continue doing it?
Absolutely not.
And it shows, it shows in your work if you are gonna do something
all the time, or often, of course shouldn't be working all the time.
But we work often as an entrepreneur, you're probably working more
than somebody who works.
You know, a typical nine to five job, you have to.
Somewhat care about what you're doing.
It will show through.
You might be able to fake it for the first client or two, but after
a certain period of time you're gonna experience that burnout.
You're gonna experience this feeling of imbalance or you know, inauthenticity.
I suppose you're gonna feel maybe a moral confliction.
So make sure you know what you stand for.
This doesn't mean that you need to be this huge activist or anything like
that, but like an example for me.
I'm vegan.
I don't talk about it very much because vegans have this
bad stereotype in the world.
Um, you know, cuz there are some that like harass people.
Not the majority of vegans that I know, but I am vegan for
ethical reasons above everything.
A lot of people think it's because of my health.
It's not, it's, I made this decision.
I made the decision to go.
Vegetarian when I was like 12 and have been, you know, most of my life now.
Therefore, when a brand reaches out to me and says, Hey, can
we sponsor your YouTube video?
We have these snacks and they're not vegan.
I say, no.
Because that is something that does not align with my values.
I could easily just collect that check and promote these delicious snacks to you all.
But that would be an, that something would be off for me.
Something would definitely be off in the delivery.
And you all would see that.
You all would see that, well, number one, I'm not taking a real bite of it,
but number two, I can't with my whole heart promote something, uh, that doesn't
align with my values and how I've.
Designed my life and something that is really important to me.
So think about what those things are for you.
I'm not, I'm not, uh, forcing you to become vegan, but think about
what those driving values are for you in your life and how they apply
to your business or how they don't.
So what do you think?
Anything you agree with, anything that you disagree with,
let me know in the comments.
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I love our time together.
I hope you enjoyed this episode and I'll talk to you in the next one.
Bye.