You don't have to be Shakespeare to write a great email. In fact, all you need are a few simple tricks
and a little bit of practice. So, let's talk about what makes an effective email sequence.
Email marketing is one of the biggest things that's helped me grow to a multi-million dollar
business so today I want to tell you the three metrics to monitor to help you gauge the success
of your emails. Then we'll also get really simple and tell you the number one best tip I have for
any email you write, whether you're telling a story or promoting your high ticket offer, and we can't
talk about emails without also talking about your brand's voice. I'll also fill you in on how
to hone in your messaging to nurture and convert your leads into sales. There are three metrics to
monitor in order to gauge your email success and this is something that I am constantly looking
at so I can analyze what's working, what's not what do we want to improve and what's working so
well that we just want to keep doing it. The first metric is your open rate. This is the percentage of
subscribers who actually opened your email. So if you have thousands of subscribers, how many
of those actually open the email? If the email is actually landing in people's inboxes but they're
not opening it, you're not reaching your audience. So, something that might help your open rate is of
course your deliverability and your subject line. When people see all those emails in their inbox,
typically the ones that they're going to open first are the ones from names they recognize so
we want to make sure that we're always nurturing our audience so they look forward to our emails,
and also that subject line that gives them that curiosity and peaks their interest to think
what's that about? The next metric to measure is your click-to-open rate. So, this is the percentage
of subscribers who actually clicked something in the email compared to the total number who
just opened it. It's one thing to get them to open the email, that's great, that's the first step but
then if you have a call to action that email where then you're sending them somewhere, whether it's to
a video or a social media site or a sales page, if no one's clicking it, that means we're not getting
any success or engagement from the email. So, we want to make sure that we're getting them to open
it but then also getting them to click through to the call to action. And the final metric to measure
is your click-through rate. So, the number of people who clicked on the messages link
as measured against the total number of your emails. So, we actually do this weekly and
monthly where we'll see what's the overall click-through rate. If I sent five emails
and of that only this percentage of them actually got click-throughs, that lets us compare our work
against each other to be able to see email one did really well. Why did that do better than email five?
That's going to really help you in improving your open rate, your click-through rate and leading
towards your sales. Now that you know those metrics, I want to share with you the number one best tip
for any email you write. Here's the thing. Every line should compel your audience to keep reading.
Once you've written your email, go back and proofread and try to see it from the eyes
of your audience, not from yourself because of course we can be blinded and biased by our own
stuff thinking it's the best but if you can try to step out of your own shoes and into
your audience's shoes, ask yourself what words or sentences you might be able to take out without
affecting the purpose of the email and what words or sentences you can add to make the email more
exciting. This is something that I actually observe my own behavior when I'm reading other people's
emails. I like to subscribe to influencers or mentors or entrepreneurs that I look up to
and actually study what their email marketing looks like. When one of their emails comes into my
inbox, I observe was their subject line something that caught my attention and made me want to click?
Did the email keep me compelled all the way throughout, right from the beginning all the
way to the end? Did the first sentence make me want to read through the entire thing and
hang off of every single word? If yes, I want to understand why. What were the exact storytelling
frameworks that they used? If not, why did it bore me and how do I avoid that in my own emails? When
you're proofreading your own email, ask yourself at the end of each sentence. Do I want to keep reading
or am I a little bit bored? What else can I add to spice things up? If you're bored with your own
emails, chances are your audience will be too so make sure that you're always monitoring that and
that you're intrigued by your own emails. Next I want to share with you the type of messaging
that compels and converts your leads but before we do, have you subscribed to this channel yet? If you
want to bring your business closer to infinite cashflow with evergreen content and incredible
offers, go ahead, hit that red subscribe button to be notified every time I upload. In creating your
effective email sequence, we need to understand what's the type of messaging that nurtures and
converts your leads. It's one thing to have an email list of people who have expressed interest
but if you don't keep their interest, they can unsubscribe or they'll never click through to
that call to action. You want to make sure that your messaging is consistent. If they signed up
for your email list for a reason, make sure that you are delivering on that reason. If you sign
up for my email list because I'm going to teach you how to grow your business and how to scale to
millions of dollars, if I then start sending you emails about how to change the oil in your car,
you'll probably very quickly unsubscribe because that's not what you signed up for. So, make sure
that your messaging reflects your personality and voice that it makes sense for what your audience
has come here to consume. Now, your emails don't need to be pristine and formal. I actually prefer
to include humor in my email and almost offer like a conversational tone with the reader as
if I was talking to someone across a table or at coffee or in-person at an event. That personally
matches my brand voice. For you you might decide do you want to be more formal? Do you want to be
more conversational? Do you want to add humor? You got to decide what works for you and also test to
see what is your audience responding to the most. I'll tell you that for me when I first started my
business, I thought business meant that I had to be buttoned up and professional and come off in this
really eloquent way and you can still be eloquent while also being personal. Everything changed in my
business when I started to be more vulnerable with what was happening in my life. I found that even in
some of my most vulnerable times like even when I shared with my audience that my marriage was
ending, I was going through a painful divorce and I was about to speak on stage in front of
this audience of 5,000, people it was a really transitional time in my life, one of the most
emotional times but when I shared that with my audience and embraced that message, they embraced
me. So I hope that that can become kind of a lesson to you that you can be able to share your real
personality and who you are, but make sure that it's also aligned with who you are and your brand.
But guys the cashflow knowledge doesn't stop here, I want to show you the step-by-step process
of building three unique offers in your business that will pave the way for infinite cashflow and
help you to effortlessly ascend your audience from hello to high ticket. If you're ready to jump on
the fastest path of cash, I'd love for you to join us for our next free private training where I will
break it all down for you and even show you some of our done-for-you systems that you can implement,
apply right into your business to get high ticket sales right away. You can do that right now by
going to hellotohighticket.com where I've linked that in the description below. I'll see you there.