IF
IF YOU
IF YOU DEAL WITH DAMAGED HAIR, HOW MANY OF US DO,
RIGHT?
RIGHT?
RIGHT? IF
RIGHT? IF WE HAVE
OVERPROCESSED, DRIED OUT
ARE OUR HAIR,
OVERCOLORED OUR HAIR AND
THEN WE BUY SO MANY
PRODUCTS, WE SPEND SO
MUCH MONEY TRYING TO
MASK THAT, RIGHT?
WHAT IF YOU COULD HELP
YOUR HAIR.
YOUR HAIR. WE HAD IT EARLIER THIS
MORNING.
MORNING.
MORNING. SO MANY OF YOU, IN FACT.
IN FACT IT IS A BRAND
NEW PROPRIETARY MOLECULE
CALLED THE ALPHA KERATIN
60 KU.
60 KU.
60 KU. WHAT IS IT GOING TO DO?
IT IS GOING TO HELP
REPAIR YOUR HAIR FROM
THE INSIDE OUT.
I MENTIONED BIG
CELEBRITIES, THIS IS AN
HSN EXCLUSIVE
HSN EXCLUSIVE CONFIGURATION.
CONFIGURATION. WE HAVE PUT EVERYTHING
TOGETHER THAT YOU NEED.
YOU ARE GETTING THE
RECOVERY SHAMPOO THE
RECOVERY CONDITIOER AND
THE RESTORATIVE HAIR
MASK, AND BY THE WAY, WE
ARE SHOWING YOU IT IS
ALREADY THE WINNER OF
THE OPRAH MAGAZINE
SPRING BEAUTY AWARD FOR
2018.
2018.
2018. OH
2018. OH MY GOSH AND IT ALSO
WON THE ALLURE BEST IN
BEAUTY FOR 2017.
I CANNOT SAY ENOUGH
ABOUT THIS AMAZING
BREAKTHROUGH.
BREAKTHROUGH. I WANT TO INTRODUCE
MELISSA, WHO IS THE
PRESIDENT AND FOUNDER OF
THIS INCREDIBLE COMPANY.
COME ON OUT HERE,
GIRLFRIEND.
GIRLFRIEND. LET'S TALK ABOUT WHY
CELEBRITIES WORLDWIDE,
CELEBRITIES WORLDWIDE, WHY EVERYONE IS SAYING
THAT THIS IS SUCH AN
AMAZING BREAKTHROUGH.
AMAZING BREAKTHROUGH. WE ARE NO LONGER MASKING
THE DAMAGE, WE ARE
HELPING FIX THE PROBLEM.
>> GUEST: IT IS A NEW
PIECE OF TECHNOLOGY,
KERATIN EXTRACTED FROM
HUMAN HAIR, VERSUS
ANIMAL BYPRODUCT.
ANIMAL BYPRODUCT. IT ACTS AS A KERATIN
FILLER IN THE HAIR.
SO MOST PRODUCTS IN HAIR
LAYER ON TOP OF HAIR.
YOU HAVE BEAUTIFUL
SHINE, A LOT OF BUOYANCY
BUT WHAT HAPPENS
OVERTIME IS OUR HAIR
AGES.
AGES.
AGES. SORRY TO INFORM YOU OF
THAT.
THAT.
THAT. YOU
THAT. YOU GET MORE FLATTENING
OF THE HAIR AND THIS IT
CAN FOLLOWING WAS REALLY
ESTABLISHED ABOUT 12
YEARS AGO FOR VERY
DIFFERENT PURPOSES.
DIFFERENT PURPOSES. MORE THERAPEUTIC
MORE THERAPEUTIC PURPOSES, PUT IT THAT
WAY AND BY ACCIDENT OR
MISTAKE, WE FOUND IT
WORKED REALLY WELL FOR
FULLY REPAIRING THE
HAIR.
HAIR.
HAIR. IT
HAIR. IT GIVES PEOPLE LIKE A
FOUNDATION TO START WITH
AND A WAY TO GIVE HAIR
ITS BEST HEALTH.
>> HOST: HE DOES SOME OF
THE BIGGEST NAMES, SOME
OF THE BIGGEST MOVIE
STARS.
STARS.
STARS. >>
STARS. >> GUEST: I AM SO LUCKY
I WORK WITH ANN HATHAWAY
AND REESE WITHERSPOON
AND THIS IS TRULY NEW
TECHNOLOGY AND LET ME
TELL YOU THIS IS UNLIKE
ANY OTHER SHAMPOO AND
CONDITION AND MASK YOU
HAVE EVER USED, I WILL
TELL YOU WHY.
SO MANY OTHERS GO INTO
THE HAIR, THEY COAT IT,
THEY MAKE IT HEAVY.
LOOK AT THE BEFORE AND
AFTER, LOOK AT THE
INCREDIBLE SHINE I WAS
ABLE TO GET JUST WITH
THE ROUND BRUSH.
WHAT IS INCREDIBLE HERE
IS THAT OUR TECHNOLOGY
IS ALMOST LIKE A GPS
SYSTEM, OKAY?
SYSTEM, OKAY? WHAT HAPPENS IS, IT GOES
IN AND IT FINDS THE
DAMAGE AND GIVES YOU
BACK ALL OF THAT
GORGEOUS ELASTICITY.
GORGEOUS ELASTICITY. BOUNCE, VOLUME.
BOUNCE, VOLUME. IT JUST GIVES YOU THE
HAIR YOU ARE LOOKING
FOR.
FOR.
FOR. WHO
FOR. WHO DOESN'T WANT
GORGEOUS, BEAUTIFUL,
GORGEOUS, BEAUTIFUL, BOUNCY, GORGEOUS
BOUNCY, GORGEOUS VOLUMINOUS HAIR LIKE
THIS.
THIS.
THIS. FOR
THIS. FOR THE FIRST TIME EVER,
VIRTUE HAS DONE THAT.
WE TRULY LOVE THE WOMEN
AT HOME.
AT HOME.
AT HOME. WE DO IT DIFFERENTLY.
>> HOST: THIS IS TRULY A
BREAKTHROUGH.
BREAKTHROUGH. THIS IS A PROPRIETARY
MOLECULE THAT NOBODY
ELSE HAS.
ELSE HAS.
ELSE HAS. IF YOU HAVE DAMAGED
HAIR, IF YOU ARE
SPENDING SO MUCH MONEY
ON THINGS TRYING TO
TREAT OR MASK THE
PROBLEM, THIS IS
ACTUALLY TREATING THE
PROBLEM.
PROBLEM.
PROBLEM. THIS IS TRULY THE BEST
$20 YOU COULD SPEND
TODAY.
TODAY.
TODAY. >>
TODAY. >> GUEST: THIS KIT WAS
PUT TOGETHER EXCLUSIVELY
FOR HSN.
FOR HSN.
FOR HSN. THIS IS ABOUT 4 WEEKS
WORTH OF PRODUCT ON THE
SHAMPOO AND CONDITIONER.
IT IS A VALUE OF $58 FOR
$40.
$40.
$40. YOU
$40. YOU HAVE THE REGULAR-
SIZED 1.7-OUNCE MASK
WHICH WILL BLOW YOUR
MIND.
MIND.
MIND. I
MIND. I USE IT ONCE A WEEK.
IF YOU HAVE VERY COARSE,
POROUS HAIR, COMING OUT
OF FLORIDA, MAYBE OUT OF
SUMMER AND YOU REALLY
NEED THAT HYDRATION, I
WOULD SAY TWO, THREE
TIMES A WEEK.
BUT I OFTEN TALK ABOUT
THIS MASK AS THE FRIDAY
NIGHT MASK AND NOT THE
SUNDAY NIGHT MASK.
BECAUSE YOU GET BUOYANCY
BACK.
BACK.
BACK. FILLING THE HOLES AND
DAMAGE.
DAMAGE.
DAMAGE. WHEN YOU PUT MOISTURE
INTO ANYTHING, IT PLUMPS
AND LOOKS BETTER.
THIS HAS CLINICALLY BEEN
PROVEN TO EXPAND THE
DIAMETER OF EVERY HAIR
FOLLICLE BY 22% AND YOU
ARE TRAPPING MOISTURE IN
THE FOLLICLE.
THE FOLLICLE. THIS IS GOING TO GET YOU
BACK TO THE HEALTHY,
REALLY RICH, FULL,
HYDRATED HAIR.
HYDRATED HAIR. >> HOST: I BELIEVE WE
HAVE A VIDEO WE WANT TO
SHARE WITH EVERYONE.
LOOK AT THIS.
>>> WHEN OUR HAIR IS
DAMAGED IT CAUSES AREAS
OF BREAKAGE IN THE
KERATIN PROTEIN.
KERATIN PROTEIN. KERATIN IS A COMMON
INGREDIENT, BUT WE USE
OUR OWN MOLECULE ALL THE
ALPHA KERATIN 60 KU.
THIS PROTEIN IS UNIQUE.
IT IS HUMAN DERIVED.
AND IT CAN WEAVE BETWEEN
AND BIND THE BROKEN
KERATIN STRANDS,
KERATIN STRANDS, ALLOWING US TO TRANSFORM
THE LOCK OF DAMAGED HAIR
INTO BEAUTIFUL, HEALTHY-
LOOKING LAYER.
LOOKING LAYER. >> HOST: NOT ONLY DOES
IT HAVE THIS AMAZING
MOLECULE, IT IS FREE OF
THE CRAZY THINGS THAT WE
DON'T WANT TO PUT ON OUR
HAIR AND SKINNY MORE.
>> GUEST: IT IS FREE OF
ALL THAT.
ALL THAT.
ALL THAT. AND WE ALSO HAVING THE
LEAPING BUNNY WHICH IS
REALLY IMPORTANT TO US.
IT IS QUITE INCREDIBLE.
IT HAS BEEN AVAILABLE TO
THE CONSUMER FOR JUST
OVER A YEAR BUT WORKED
ON FOR SIX YEARS.
I TELL YOU, IT IS VERY
GRATIFYING TO SEE HOW
MUCH THEN THIS PRODUCT
CAN BE TO WOMEN WHO WANT
THEIR BEST HAIR BACK.
>>> I MEAN, I NEED YOU
TO LOOK AT THIS BEFORE.
IF YOU ARE COLORING YOUR
HAIR, YOU ARE DAMAGING
YOUR HAIR.
YOUR HAIR. IT IS AFTER SUMMER.
THIS IS YOUR KIT.
YOU ARE GOING TO GET THE
SHAMPOO THE CONDITIONER
AND THE MASK.
WHAT IS GOING TO HAPPEN,
ALL OF YOUR COLOR,
PLEASE LOOK AT THAT
BEFORE AND AFTER.
LOOK AT THE BEAUTIFUL
LUSTER, ALL THE MOISTURE
CAME BACK.
CAME BACK. ALL THE LIFE CAME BACK
INTO IT IT IS YOUTHFUL,
GORGEOUS HAIR.
GORGEOUS HAIR. THIS IS WHAT IT IS
ABOUT.
ABOUT.
ABOUT. WE
ABOUT. WE ARE HERE TO REPAIR
YOUR HIRE, REVIVE IT,
PUT BACK THE MOISTURE,
AND ALPHA KERATIN 60 KU,
WHICH NO OTHER COMPANY
IN THE WORLD HAS, WE
EXTRACT THE KERATIN AND
PUT IT BACK INTO YOUR
HAIR.
HAIR.
HAIR. IT
HAIR. IT IS LIKE SKIN CARE FOR
YOUR HAIR.
YOUR HAIR. >> GUEST: HUGE
BREAKTHROUGH.
BREAKTHROUGH. I HAVE BEEN READING
ABOUT THIS, O MAGAZINE,
PEOPLE, ALLURE.
PEOPLE, ALLURE. THIS IS SUCH A
BREAKTHROUGH WHEN IT
COMES TO THE HEALTH AND
THE LOOK OF OUR HAIR.
YOU KNOW WHAT IS
AMAZING, YOU GAVE HER
SHINE AND AN AMAZING
LOOK TOO.
LOOK TOO.
LOOK TOO. COLOR TREATED HAIR.
LOOK AT THE VOLUME.
NORMALLY WE SPEND ALL
THIS MONEY AND ALL THIS
PRODUCT AND THEN WE TRY
TO GET THE VOLUME AND WE
CAN'T.
CAN'T.
CAN'T. >>
CAN'T. >> MOST OF THE TIME WHEN
YOU ARE USING
VOLUMEIZING PRODUCTS,
VOLUMEIZING PRODUCTS, THEY TEND TO BE STIFF.
IT GETS FRIZZY AND DRIES
IT OUT.
IT OUT.
IT OUT. OUR PRODUCTS ARE
DIFFERENT.
DIFFERENT. THEY GO IN THERE AND PUT
BACK THAT MOISTURE AND
WHAT THE MOISTURE DOES
IS GIVE THAT YOU VOLUME.
GIVES YOU THE BALANCE,
GIVES YOU THAT GORGEOUS,
YOUTHFUL HAIR THAT YOU
HAD WHEN YOU WERE
YOUNGER.
YOUNGER.
YOUNGER. LOOK AT THIS MODEL.
IT IS INCREDIBLE THE
AMOUNT OF BEAUTIFUL
VOLUME AND SHINE THAT I
WAS ABLE TO GET.
IF YOU LOOK AT HER
BEFORE AND AFTER, YOU
ARE REALLY GOING TO
UNDERSTAND HOW
UNDERSTAND HOW INCREDIBLE, INCREDIBLE
INCREDIBLE, INCREDIBLE THE DIFFERENCE IS WITH
HER HAIR.
HER HAIR.
HER HAIR. I MEAN, PLEASE, LOOK AT
THAT.
THAT.
THAT. I
THAT. I HATE TO SAY IT LOOK AT
THAT FRIZZ THAT YOU HAD
BEFORE.
BEFORE.
BEFORE. SHE WAS SAYING TO ME, I
DON'T UNDERSTAND HOW MY
HAIR IS THIS SOFT AND
SUPPLE AND MOVING LIKE
THIS?
THIS?
THIS? AND
THIS? AND IT IS BECAUSE THIS
COMPANY HAS TECHNOLOGY
BEHIND IT.
BEHIND IT. AND HAIR CARE HAS BEEN
INCREDIBLY STAGNANT,
INCREDIBLY STAGNANT, WHEN SAY BY ACCIDENT.
YOU WANT TO PUT THE
KERATIN BACK IN.
THE OTHER THING I WANT
TO NOTE IS IN A YEAR'S
TIME, WE HAVE BEEN ON
THE SHOW TWO OR THREE
TIMES.
TIMES.
TIMES. WE
TIMES. WE DON'T COME ON THAT
OFTEN.
OFTEN.
OFTEN. IT
OFTEN. IT IS A