- Too many people would have you believe
that everyone should write a book.
Your story is important.
It will benefit you, et cetera, et cetera.
Maybe your friends have even told you
that you should write a book.
Let me save you a lot of time, energy, and money.
Not everyone should write a book.
(upbeat rock music)
Hey, I'm Julie Broad of BookLaunchers.com,
a fantastic company that helps you self publish
a non-fiction book that will help you launch.
That will help you launch your business, brand, and book.
I'm not gonna say you'll be famous after you work with us,
but it's totally possible.
Okay, before I tell you the three people
who shouldn't write a nonfiction book,
I wanna give a huge shout out to a few folks
who have been commenting on a lot of my YouTube videos.
You make my day when you stop by my YouTube channel
and say hello.
Thanks so much, Mandy Lynn, Fern L., and Rebecca Amadeo.
You guys have been awesome, awesome people
in my YouTube community.
Thank you so much.
So, now, for those three people who should not write a book,
and just remember, we're talking nonfiction books here.
I'm not telling you whether you should
write your fiction book or not.
Number,
number one.
Person number one, your goal is simply to help people.
You probably fall into the camp of the person
that other people have been saying
you should write a book.
You maybe have gone through some really rough stuff
and you have a great story to tell.
Just because you went through something traumatic
or challenging or wonderful
doesn't mean it's going to be a great book
that people will buy, read, and then tell others about.
I talk to way too many people who say
they wanna write a book because they wanna help people
or their reader is someone who has gone through
what I've gone through.
I appreciate the desire to impact and help others.
I think it's wonderful,
but you're gonna struggle to sell a book
that has no clear goal and no clear reader.
With no personal goal defined,
it's impossible to know if you're successful.
How do you know when you've helped people?
Dig deeper and find a stronger why.
Do you wanna prevent one suicide?
Do you wanna speak to groups about your stories,
to help other moms of young children
avoid their child from getting bullied like your child did,
or do you wanna help your not for profit idea get funding
so you can do something bigger with it?
Now, with those things,
we're starting to get into something with a real purpose,
and we can begin to create a book around it.
Chris Anderson is behind TED Talks,
and he wrote a book called TED Talks,
The Official TED Guide to Public Speaking.
He says many of the best talks are simply based
on a personal story and a simple lesson to be drawn from it.
Your personal story has massive value,
and you probably should write a book
if people are telling you that you should,
but only when you know who you are writing for and why.
It's giving them a new idea, a new perspective,
a new way to do something, better,
faster, easier than they did before.
The second type of person who should not write a book
is someone who has no money to put into the book.
A nonfiction book with a goal of building your business,
growing your brand, or getting you to stand out as an expert
should represent your best work.
To do that, you absolutely need professional editing
and professional book designers, period.
Not your schoolteacher aunt or your spouse
who's a good editor, a professional book editor.
There are ways to save money on a book
and still produce a very professional book.
Service exchanges, crowdsourcing the content edit,
those are two ways,
but for your book to be a great reflection
of your business, product, or service,
you do need to have professional help,
and by the way, the right book can easily pay itself back
for most nonfiction authors with one or two new clients,
a paid speaking gig, some new course or workshop sales,
or an increase in your service fees,
which will be much easier to do
because you'll be the expert in your niche.
Check out this video to learn
how to 10X your return on a book,
but I get it, you may not be in a position
to invest anything in your book right now,
and if that is the case,
you may wanna wait to launch until you can put some money
toward professional services.
Person number three who should not write a book,
you have nothing to say.
Every once in a while, we have conversations
with someone who wants to write a book
who doesn't have anything to say.
- Oh,
hmm.
- Their book idea is too vanilla,
just like everything else in the market,
or they just don't have enough experience or perspective
to find a good book.
If you really wanna write a book
but you don't have anything new to say,
I recommend you go out and interview people
to get the content.
Think Napoleon Hill's Think and Grow Rich,
or Chicken Soup for the Soul.
Tim Ferris even did this with his new book Tools of Titans,
but if you don't wanna do that
and you don't have a different idea
or unique perspective to offer your readers,
you won't have a good book,
so save your time, money, and energy
and don't write it right now.
If you wanna write a book,
and you're not one of these three people, let's chat,
booklaunchers.com./application.
Give me a few details and we'll hop on the phone
if I think your idea has potential,
and we can help you 10X that investment.
Like this video, smash that like button,
and most importantly, subscribe to the channel
and turn on the notifications
so we can hang out more often,
and while you're here, let me ask you.
Do you think there are people who should not write a book?
Don't name names.
Just share the types of people
who shouldn't write a book below in the comments.
New videos come out every Friday,
and I hang out in the comments the most
right after they come out to chat with you.
See you on the next video.
(upbeat rock music)
(gasps)
Oh my goodness.