Hello, digital friends, dreamers and listeners from the cosmos of the interwebs.
You have arrived at the esteemed Pod Sound School.
Studio Steve is going to talk with us about the advantages of podcasting, so let's get
it, and remember, if opportunity doesn't knock, build a door.
Hey friends, thanks for tuning in.
I'm Studio Steve, and today we're going to quickly chat about the many advantages of
podcasting.
I'm sure you've heard someone saying ...
There's a podcast about everything.
Or ...
Everyone has a podcast.
The statistics are out, podcasts are growing.
Every day a new convention is announced, big money is getting involved, more and more businesses,
celebrities, authors, and entrepreneurs are hopping on the podcast train.
So why is that?
Is the explanation as simple as, people today are increasingly engulfed by their smartphones,
and that audio content from their phones is easily digestible, portable, and can be consumed
while on the god, or multitasking.
Businesses, entrepreneurs, money, and entertainers obviously are going to flock where the audience
is, but it's a lot more complex than that.
The immediate benefits from having a well produce podcast are many.
Let's divide these advantages into two categories, personal and professional.
The personal benefits.
Podcasting is wonderful for personal growth in countless ways, but here's four big ones.
One, it builds confidence, charisma, and it expands you communication and speaking skills.
Two, it's really fun.
It provides an outlet for creativity, and an excuse to obsess over the things you're
most passionate about.
Three, it can foster and enrich relationship, whether it's with your cohost and your guests,
or with the listeners you touch.
Podcasting provides a conduit for attracting like minded people, and promoting meaningful
conversations and human connections.
And number four, it can be therapeutic, because podcasting is a medium without any stringent
gatekeepers, or ruthless censors.
Anything goes.
There has never been a medium of expression so open and brimming with variety and diversity.
For this reason, many people find solace, support, inspiration, strength and motivation
from podcasting communities.
Okay, now what about the ...
Professional benefits.
Again, the professional advantages really are so numerous, that it's difficult to sum
up, but here's five strong examples.
One, marketing and promotion.
As we talked about earlier, people are glued to their digital devices, so podcasts are
an obvious place to reach target demographics.
Whatever your business is, whether it's service or product based, entertainment, education,
there are many, many podcasts where your ideal customer or audience members are hanging out.
Two, nourishing customer relationships and establishing community.
Your customers won't just be purchasing your product or service, they'll be getting to
know you, and becoming your fans, your show provides a simple and effective way to celebrate
and inform your audience, sharing insider secrets, tips and tricks, or ways that they
can get the most out of your product or service.
You can very easily optimize your podcast with a Facebook group and other social media
groups, and strengthen a community that really stands out.
Number three, building authority.
This is a huge one.
If you start a podcast about a topic surrounding your business, which you obviously know a
lot about, you will begin to be thought of as an industry expert.
Gaining authority in this field will also very likely lead to many other opportunities
for you and your business, such as speaking opportunities and collaborations.
Number four, content repurposing and content marketing.
You've probably heard someone saying ...
Content is king.
This refers to content marketing.
The idea of content marketing is to attract new clients, and fortify relationships, by
providing information and value.
Podcasting happens to be a fantastic approach to this, and it can be a fundamental element
in a content repurposing strategy.
Number five, networking, this is such a powerful example.
Relating to building authority, having a podcast allows you to invite guests onto your show.
You would be surprised the people that will be more than willing to give you their time
for free to be a guest on your show.
They do this not just because it's good PR, but because they have a message they want
to get out.
This is so powerful, in so many different scenarios.
Having guests with authority on your show not only builds your own authority, but if
you make a good impression on them, you can open the doors for huge business opportunities.
And in addition to having guests, you can also be a guest on other shows, which in turn
drives traffic back to your podcast, and back to your social media, and has a tremendous
snowballing effect on business growth.
So, what do you think pod-ski's?
Do I have you convinced?
Are you ready to start that podcast?
Well, then don't hesitate.
We've got many more videos here that will help you get started with a band, so don't
forget to hit that subscribe button.
And if you need some one on one sentence, you can book time with me over on our website,
podsoundschool.com/oneonone.
I can help you with any audio issues you might be having, or we can help you get your podcast
off the ground, from start to finish.
Below in the notes you'll also find the links to our blog, website, iTunes, Spotify and
social media.
Thanks for tuning in today at Podpreneurs, and happy casting.