The Filipino farmer
versatile
resilient
and hardworking
Tirelessly harvesting the land that provides us food and resources
Coconut farming is the main livelihood for its residents
However
With long periods of waiting and little to no productivity
The farmers are in a struggle to make ends meet
We believe that like the tree of life, with its multitude of capabilities
So should the farmers be able to do more with their full potential
Together at Shell, in partnership with JNJ Oil Industries
We envision a more practical livelihood program for the farmers.
To provide them with alternative opportunities to make a living.
So they can support their families
give them a better future
and a more sustainable way of living
The aim of this project is to first improve the produce of the coconut farmers by increasing yield
and also, at the same time, providing alternative sources of livelihood to increase their income.
Program interventions include provision of technical and entrepreneurship training
Additional livelihood and income streams
and support for organizational development
Through the formation of cooperatives, and conducting of workshops on financial management
leadership, and values formation
This is our first time to have a partner as big as Shell
and the best thing about it is
We learn a lot from them, even doing the CSR properly
With their guidance, we do believe that
the intensity or the magnitude that we can do is bigger than what we can expect.
Coconuts are the primary source of biodiesel in the Philippines
Shell, as a responsible energy company
Proactively works towards the sustainable use of our natural resources