ED: I SAW A SHOW BY
KELLYANNE AND IT WAS
AWESOME.
STEVE: THIS SUNDAY CLEARLY
IS A BIG FOOTBALL GAME THE
L.A. RAMS WILL TAKE ON THE
NEW ENGLAND PATRIOTS IN
SUPER BOWL AS YOU CAN SEE
RIGHT THERE LIII.
ED: THIS WILL BE THE
PATRIOTS' 11TH SUPER BOWL.
THEY ARE USED TO THIS.
WHAT DOES TEAM OWNER BOB
KRAFT THINK ABOUT THEIR
CHANCES?
AINSLEY: IS HE DEFINITELY
DOING SOMETHING RIGHT.
BRIAN KILMEADE IS BACK WITH
THAT SPECIAL GUEST.
GOOD MORNING, MR. KRAFT.
STEVE: HE HAS HIS DUNCAN
DONUTS COFFEE.
PATRIOTS RUN ON DUNKIN.
>> I LIKE IT GETS ME GOING.
I WILL MOVE IT IF IT'S
UNCOMFORTABLE.
BRIAN: THANK YOU FOR THE
SPONSORSHIP I THINK THEY
RENEWED.
SEASON TICKET HOLDER AND HE
IS NOW BOUGHT THE TEAM FOR
$175 MILLION.
IT'S WORTH A LOT MORE.
THEY WEREN'T WINNING MUCH.
THEY WIN ALL THE TIME NOW.
FIVE SUPER BOWL VICTORY.
NINE CONFERENCE TITLES.
18 DIVISION TITLES.
BEST OF ALL YOU ARE A FAN
FIRST, RIGHT, BOB?
>> I PINCH MYSELF ALL THE
TIME THAT I HAVE THE
PRIVILEGE OF OWNING MY
HOMETOWN TEAM.
AND I LOVE HAVING THE
RESPONSIBILITY OF MANAGING
IT AND WHEN YOU DO A GREAT
JOB, YOU DO -- IF YOU DO A
GOOD JOB, YOU DO A GREAT JOB
FOR YOUR COMMUNITY.
BRIAN: ABSOLUTELY.
ONE THING THAT THE NFL
COMMISSIONER BROUGHT UP AT
HIS CONFERENCE ON THURSDAY
IS ONE THING ABOUT BOB KRAFT
IS THAT, YOU KNOW, PEOPLE
THINK ABOUT WHAT HE DOES FOR
THE PATRIOTS.
YOU DON'T UNDERSTAND WHAT HE
DOES FOR THE LEAGUE.
SO WHEN YOU ARE NOT PATRIOTS
YOU ARE ON ALL THESE
COMMITTEES TRYING TO MAKE
THE GAME AND ALL THESE OTHER
FRANCHISES BETTER.
>> IT STARTED 25 YEARS AGO
WHEN I BOUGHT THE TEAM AND I
PAID 50% MORE THAN I THOUGHT
I WOULD.
AND I HAD A LOT OF DEBT AND
I WANTED TO MAKE SURE THINGS
WENT WELL.
AND SO I TRY TO WEIGH IN AND
WE'RE NOT SELLERS SO WHEN
YOU ARE NOT SELLERS, YOU
THINK LONG TERM AND YOU WANT
TO MAKE SURE THE
ORGANIZATION YOU ARE
INVOLVED WITH, JUST LIKE
FOX,.
BRIAN: RIGHT.
>> IS THINKING STRATEGICALLY
AND NOT SHORT-TERM PROFITS.
BRIAN: ABSOLUTELY.
BEFORE WE TALKED I BUY
STUFF, I DON'T REALLY SELL
STUFF.
NOT LOOKING TO SELL THE
PATRIOTS NOW.
HERE YOU ARE THIRD STRAIGHT
SUPER BOWL.
YOU HAD DRAMATIC COME BACK
AGAINST THE FALCONS I DON'T
WANT TO BRING IT UP ON THE
STREETS BECAUSE THERE IS A
LOT OF FALCON FANS HERE.
>> IT'S GOOD FOR CBS BECAUSE
PEOPLE ARE PASSIONATELY PASSIONT
PEOPLE ARE PASSIONATELY PASSIONE
ROUTING AGAINST US.
IT'S GOOD FOR THE RATINGS.
BRIAN: YOU DON'T MIND THAT?
>> NO, IT'S GREAT.
BRIAN: LAST YEAR THE
DRAMATIC LOSS TO THE EAGLES,
THIS YEAR YOU ARE GOING
AGAINST THE RAMS.
NEVER BEEN HERE BEFORE.
WHAT'S YOUR MINDSET GOING
IN?
THE ONLY THING GUARANTEE
IT'S GOING TO BE CLOSE.
WHAT'S THE MINDSET OF THE
TEAM GOING IN?
>> I THINK ABOUT WHAT IT WAS
LIKE 17 YEARS AGO STEW THE
DAY ON SUNDAY FEBRUARY 3RD.
WE WERE THE LARGEST
UNDERDOGS IN THE HISTORY OF
THE SUPER BOWL.
BRIAN: TAKING ON THE
ST. LOUIS RAMS.
>> TAKING ON THE EXACT SAME
FRANCHISE.
AND YOU KNOW, NO ONE GAVE US
A CHANCE.
AND CAME THROUGH.
SO I NEVER TAKE IT FOR
GRANTED.
THE GOOD NEWS IS WHEN YOU
PRACTICE WELL, AT LEAST YOU
ARE IN A POSITION THAT YOU
HAVE A GOOD CHANCE.
I THINK WE HAVE HAD A GOOD
WEEK OF PRACTICE.
THE GUYS ARE REALLY SERIOUS.
YOU KNOW, THEY KNOW HOW
UNIQUE THIS OPPORTUNITY IS
AND AFTER WE WENT THE FIRST
TIME IN '96 I WAS THINKING
IT MIGHT NEVER HAPPEN AGAIN
IN MY LIFETIME SO WE BETTER
TAKE ADVANTAGE AND ENJOY
EVERY MOMENT OF IT.
BRIAN: SO, AFTER THE GAME,
TOM BRADY FELT AS THOUGH HE
HAD SOMETHING TO PROVE.
I DON'T KNOW HE DOES THIS TO
HIMSELF ALL THE TIME.
>> AFTER WHICH GAME.
BRIAN: AFTER YOUR CONFERENCE
CHAMPIONSHIP VICTORY HE
LOOKED AT HOGAN AND BEING
HOGAN LOOKED AT HIM HE SAID
YOU ARE TOO OLD AND HE SAID
YOU ARE TOO SLOW.
SOMETHING ABOUT YOUR TEAM
EVEN THOUGH YOU KEEP WINNING
YOU KEEP ON THINKING IT'S
THE PATRIOTS AGAINST THE
WORLD.
YOU STILL HAVE THAT UNDERDOG
MENTALITY.
>> PART OF IT A LOT OF IT
WAS BEFORE THE SEASON
STARTED WE HAD A LOT OF YOUR
FRIENDS IN THE MEDIA MAKING
COMMENTARY ON THE END WAS
HERE.
BRIAN: THERE WAS RUMORS THAT
BRADY WAS GOING TO RETIRE.
HOW CLOSE WAS THAT?
HOW REAL IS THAT?
>> WELL, THE GOOD NEWS IS WE
ARE GOING TO THE SUPER BOWL
AND.
BRIAN: SO IT WAS REAL?
>> NO.
I DON'T THINK THERE'S
ANYTHING, OTHER THAN HIS
FAMILY, THAT TURNS TOM BRADY
ON LIKE PLAYING FOOTBALL.
I KNOW THAT HE WANTS TO DO
IT AS LONG AS HE CAN.
BRIAN: RIGHT.
HOW CLOSE WERE YOU -- WHAT
ROLE DID YOU PLAY IN THE
TRAINING OF GAROFALO OVER TO
SAN FRANCISCO AND HOW MUCH
DID IT MEAN TO TOM BRADY DID
IT THAT HE WAS TRADED?
>> LET ME JUST SAY THIS.
YOU KNOW, I HAVE PROBABLY
ONE OF THE BEST FOOTBALL
MINDS HANDLING PERSONNEL IN
THE 99-YEAR HISTORY OF THE
LEAGUE.
SO, WE CONSULT ON A LOT OF
THINGS.
BUT, MY COACH HAS THE FINAL
SAY.
BRIAN: OKAY.
AND THIS LEAGUE HAD A GREAT
YEAR.
UP 5%.
INTEREST IN THE PLAYOFFS
51 MILLION, I THINK, WATCHED
YOUR CONFERENCE GAME.
YOU CARE ABOUT THE LEAGUE AS
YOU JUST MENTIONED.
HOW MUCH DOES THE NO LONGER
THE KNEELING SITUATION HAVE
TO DO WITH THE LEAGUE SURGE,
DO YOU THINK?
>> WELL, I THINK THERE IS A
WHOLE NUMBER OF FACTORS.
I THINK A LOT OF PEOPLE AND
WE HAVE SEEN IT WITH THE
GOVERNMENT SHUTDOWN, PEOPLE
LIVING PAYCHECK TO PAYCHECK
DON'T HAVE A LOT OF SAVINGS.
AND THEY ARE LOOKING TO
CONNECT TO SOMETHING THAT
ALLOWS THEM TO ESCAPE FROM
THEIR DAILY TREMENDOUS
TREVAILS.
THE NFL BEING A SPORT ONCE A
WEEK, IF YOU HAVE PEOPLE
THAT YOUR COMMUNITY CAN
IDENTIFY WITH AND WHAT WE DO
OUT IN THE COMMUNITY, HOW WE
CONNECT WITH OUR FANS, I'M
PRETTY PROUD OF OUR GUYS.
AND, I THINK WE HAVE TRIED
TO BRING PRIDE TO OUR
COMMUNITY OVER THE LAST 25
YEARS.
WHEN YOU THINK ABOUT IT WE
CAME DOWN HERE LAST SUNDAY.
WE HAVE 35,000 PEOPLE COME
TO OUR STADIUM, WHICH WAS
MORE THAN OUR AVERAGE T. TEN
DANCE WHEN I USED TO SIT IN
THE STANDS.
AND THEY CAME FOR 20-MINUTE
BLOCK AND THEY STARTED
LINING UP AT 2:30 IN THE
MORNING YOU KNOW HOW COLD IT
IS UP NORTH.
BRIAN: FUNDAMENTALLY YOU ARE
A FAN.
RIGHT AFTER YOU WON THE
PRESIDENT OF THE UNITED
STATES TWEETED OUT
CONGRATULATIONS PATRIOTS AND
BILL BELICHICK AND TOM
BRADY.
CLEARLY HE IS PULLING FOR
YOU GUYS.
WHAT DOES THAT FEEL LIKE?
>> WELL, WE CAN USE EVERY
FAN WE -- WHO WANTS TO
SUPPORT US FROM WHEREVER
THEY ARE IN THEIR STANDARD
OF LIFE.
I WILL TELL YOU THIS YEAR WE
AND LAST YEAR WE STARTED THE
LARGEST HOMELESS SHELTER IN
BOSTON.
WE HAVE DONE A VIDEO FOR
THEM AND WE SPONSOR A BIG
BRUNCH FOR THEM SO THEY ALL
CAN COME IN AND IT'S VERY
WELL ATTENDED.
SO WE LOVE ALL FANS.
BRIAN: RIGHT.
HAVE YOU HAD A CHANCE TO
SPEAK TO THE PRESIDENT?
BECAUSE I KNOW YOU GUYS ARE
SOCIAL FRIENDS.
NEVER ABOUT BUSINESS BUT ARE
SOCIAL FRIENDS.
HAVE YOU SPOKEN TO HIM
BEFORE?
DID HE GIVE YOU ANY ADVICE?
>> WELL, I HAVE A LOT OF
PEOPLE THAT GIVE ME ADVICE
AND HE HAS BEEN VERY
SUPPORTIVE AND I KNOW HE IS
WORKING VERY HARD TO SERVE
THE BEST INTEREST OF THE
COUNTRY.
BRIAN: RIGHT.
WILL YOU WATCH HIS INTERVIEW
BEFORE, HIS SPEECH TO CBS
BEFORE?
ARE YOU GOING TO WATCH THIS
YEAR?
>> I DON'T KNOW WHERE WE
WILL BE OR WHAT TIME IT IS.
IS IT ON FOX FOX NEWS?
BRIAN: NOT ON FOX.
>>
THE GUYWHO RUNS OUR COMPANY MURO
THE GUYWHO RUNS OUR COMPANY MURK
LEVEL AND SUCCESS HAVE YOU
HAD YOU REALLY RELATE TO HIM
WELL?
>> WELL, HE IS ONE OF THE
MOST OUTSTANDING HUMAN
BEINGS ON THE PLANET.
YOU KNOW, TO THINK OF A MAN
WHO CAME FROM AUSTRALIA,
WENT TO THE U.K., DID WHAT
HE DID, HAD THE IMPACT ON
THE ELECTION PROCESS THERE
WITH THE NEWSPAPERS AND THE
MEDIA AND SKY.
EXCUSE ME, CAME TO AMERICA,
STARTED FOX THE SAME TIME WE
CAME IN TO THE NFL 25 YEARS
AGO.
HE CHANGED THE NFL THE WAY
THE OTHER NETWORKS HAD TO
COVER US.
HE REALLY HELPED UPGRADE AND
I THINK HE AND HIS FAMILY,
YOU KNOW, ARE AMAZING
ENTREPRENEURS ON A GLOBAL
BASIS.
AND I LOVE THAT HE IS STILL
ACTIVE AND DYNAMIC AND
TRYING TO DO GREAT THINGS.
BRIAN: COULD I SAY I FULLY
BACK THAT ENDORSEMENT AND
HAVE YOU NEVER BEEN MORE
RIGHT.
>> I KNOW YOU ARE OBJECTIVE.
WHEN IS YOUR CONTRACT UP?
BRIAN: THIS NEXT YEAR.
THANK YOU.
BOB, DO THE BEST YOU CAN CAN
YOU DO THAT REAL QUICK YOUR
PREDICTION ON THIS GAME?
I KNOW WHO YOU WANT BUT WHAT
DO YOU THINK?
>> WELL, I REALLY HOPE AND
BELIEVE GOOD THINGS WILL
HAPPEN BUT NO ONE KNOWS.
BRIAN: RIGHT.
>> THINK OF 17 YEARS AGO, 18
YEARS AGO.
BRIAN: THE UPSET RIGHT AFTER
9/11 IN NEW ORLEANS THE BIG
WIN OVER THE RAMS BIGGEST
SHOW ON TURF WENT DOWN TO
TOM BRADY AND A YOUNG OWNER
BOB KRAFT.
THANK YOU SO MUCH.
>> GREAT BEING WITH YOU.
GET SOME CRISPY HOME FRIES.