In this video I wanted to talk to you today about Halloween
sales more specifically Halloween costume t-shirt sales on Amazon. How much I made,
how much I spent on ads and how many returns I got. Let's go!
Thanks for joining me on this video. My name Is Juna with Detour Shirts. I've been designing and
selling T-shirts online since 2005 and in this video I wanted to talk about Halloween t-shirt
sales. More specifically Halloween costume t-shirt sales. I've been talking about Halloween costume
t-shirts for a long time I actually have this video right here that I made that's doing really
well that I show you what kinds of things are Halloween costume t-shirts and just to be clear
these are Halloween costume t-shirts right here basically they can just be stuff that on your
T-shirt that you would wear to trick or treat or to a Halloween costume party it can be words it
can be a graphic it can be whatever so those are specifically the ones that I'm going to talk about
today of course I made more sales during October but about two-thirds of my sales were Halloween
t-shirt costume sales so in this video I'm going to show you my sales my specific sales now my
sales are not average by any means I started in 2017 so I've been doing this for a long long time
and a lot of my Halloween costume t-shirts have sold for years over years so they have a lot of
good bsrs a lot of ranking and so those tend to sell a lot more than the ones that I put on
recently so I'll show you both an example of both but I'm going to go into my numbers and I'm not
going to do this just to brag this is just to show you um real life numbers so yours may be different
other people's may be different I know people that have sold even more than I have and people have
sold us so I just can show you what I have I can't show you what everybody else has but I think this
will still be valuable to you to see the power of Halloween costume t-shirts like I said I've been
doing videos about it but I haven't shown exactly how much it is so I think this will will show you
that so what I'm going to do first is I'm gonna go to pretty merch on Amazon kind of show you my
breakdown and then I'm going to show you ads I'll go into the Amazon advertising and show you how
much I spent there and kind of break it all down and just show you the totals and then I'm gonna
also show you three specific ones that I did this year to kind of show you how I got it ranking and
everything so hopefully this is this video is really helpful for you so you can see exactly
what goes on during Halloween at least for me so here we are on pretty merch I'm on Amazon merch
band the band but I have the pretty merge Pro Plus extension and I'm in the analysis tab analytics
tab sorry I'm just looking at my previous month so you can see this is October from October 1st
to October 31st I'm going to change it and I'll show you why in a minute but you can see here
um at the very Peak this is where I sold the most and and that is October 24 25 right a week before
Halloween and you can see it kind of drops off it really drops off after Halloween right here so
um you can see kind of the kind of the rise of sales right here during the month and these are
my total sales 8 312 for royalty of 20 000 just a little over twenty thousand and you can see
the returns right here is huge right 690 returns but when compared to the sales not too bad except
when you do this so um like I said Halloween uh October 31st right so I'm gonna stretch
this out to show you how the returns happen for Halloween stuff so let's do this custom which
you can do and instead of October 1st to October 31st I'm gonna do October 1st to November 7th a
week after Halloween a week after so that's very important that's when returns starting to get back
to normal let me show you what I mean so I'm gonna hit this and you can see it's still trickling off
right here I'm actually getting more returns than sales at some points over here and look at this
1000 returns so almost half of those returns a little a little less than half of those returns
were after the 31st and that span from the first of November to the 7th so we're going to use these
numbers right here for the rest of my video I'm just going to do these from October and the first
week of November you can see it's still just a little over twenty thousand dollars still still
good and this is calculating all the returns too so I don't really have a breakdown of how much
returns were there I mean I have the number of how many returns but I don't have like the actual
um monetary number for returns but Amazon just kind of just calculates it all together so I want
to show you something else down here so this is really good data some people were asking me did
you sell more hoodies or v-necks actually sold a lot more standard t-shirts right so there's that
and you can see not a lot of other stuff pullover hoodies I did sell and the the seven percent
is kind of low but when you look at the number I actually did so 588 hoodies right 422 v-necks
but just the standard was way more right 7 000 of those so let's see what other good numbers are on
here I actually did sell more Halloween stuff before the first but you can see the bulk of
it is right here in the middle of October right uh let's see what else can we talk about uh let
me show you kind of my top selling designs I'm going to turn it off um I'm going to turn off so
you can't see what they are and there's a cool feature in pretty much that you can do that so
let me come back and I'll show you what that is all right so one more thing uh that I forgot to
show you right here uh you would think that most of the sales were kids designs but it's actually
according to pretty merch right here it's kind of split between men and women they do
trick-or-treating they go to Halloween parties and things like that so kids were only eight percent
women actually sold at least for my total sales so only 66 percent of my sales were Halloween T-shirt
design so maybe they bought some of my other stuff I do kawaii stuff and things like that
so I don't know if this is accurate for Halloween t-shirt costumes I there's no way to kind of break
that down I have to kind of go in and kind of click it and then you can see here in my
top selling colors of course black and purple for Halloween right some good Halloween colors there
um and just to let you know I have over 10 000 designs on my shop so I'm in tier 100K I didn't
show that before and then I have ten thousand designs so just to kind of give you some reference
on how many things are on here so here's a way that you can turn off what you see here so you
can just see the numbers instead of the designs and I want to show you all my designs here but
you can see my top selling by royalties you can see this design made a thousand that design made
a thousand and so on so this is what I'm doing when I'm checking here is these are my Halloween
designs so I went through and kind of looked at which ones were Halloween and you can see on my
top sellers were Halloween designs for October by far and then as we scroll down here they start
um being some of my other ones my regular sales and stuff so about like I said two-thirds of my
designs were Halloween designs and I added up all the royalties here and the total number I got for
Halloween sales just the Halloween ones that I checked here is 13 982 and 98 cents so that
is how much I made just with Halloween costume t-shirt ideas right so about two-thirds of my
total sales of that twenty thousand so so the next question you might be asking is how much
did I spend on ads for this and I'm gonna go into Amazon advertising I'll show you how much
I spend on ads for the total and then I'll also break that down on how much I spend for Halloween
t-shirt ads so here I am in Amazon advertising Amazon ads uh if you're in tier I believe tier
a thousand maybe ten thousand you have access to Amazon ads so you can do this um you can see
I spent um for that time period that October 1st through November 7th I spent 645.76 this is the
total number of sales I got from it and this is my roas rose I guess that's how you say it and this
is my a cost so basically what I do is I just look if it's making uh sales and if it's not I I turn
it off if I if they're making very little sales I kind of adjust the numbers and so on so so my ad
spin is for more than just Halloween t-shirts so I took took a look again and I went down and looked
at all the ones that were actually Halloween t-shirts and my total ad spend for those were
536.89 so those are my numbers for ads as well as sales so if we take some of those numbers that I
share with you so let's put those together so uh remember returns are already built into merch by
Amazon so what I sold was on my total profit before ads was 13 982.98 for Halloween costume
t-shirts that ad spent for those specific ones were 536.89 which becomes my total profit was
thirteen thousand four hundred and forty six dollars and nine cents so as much as ads did
help it wasn't really that much of the total profit in fact if I understood ads a lot more
I would actually put more and more money towards ads so I only spent like a fraction of what I've
what I made I would actually learn more this is one of my goals for next year is to learn
ads a little better and even dump even more money towards that so another question that
people have asked me is what about your new stuff a lot of the old stuff sold a lot better than my
new stuff because they were ranked from last year they had bsrs you know they have sales and things
like that and so they were higher ranking on the page what about your new stuff did they sell so
I'm going to show you three examples of what I sold this year or what I uploaded this year in
September and kind of give you a average of what they sold and how much I spent on ads for those
so here are three examples of t-shirts t-shirt Halloween costume t-shirts that I uploaded this
year so you can see the date added September 9th September 6 September 9th and how many sales I
made for each of them now they didn't make as many sales as some of my top sellers but that's because
I just added them this year and they didn't have any ranking and so they're they're a little tough
so to help with that I did add so you can see here they didn't get that many returns either
so this one had 17 sales one return my total royalties before ad spend is 83.68 but I spent
thirty dollars on ads and 14 of those 17 sales came from ad so ads work guys but my total profit
is still 53 dollars for this one t-shirt right so I still made more than I spent again here this one
same kind of thing uh this one had less sales had a couple more returns right royalties and stuff so
you can see all of these were in the positive this one didn't do as well as these two but still in
the positive I spent a lot more on this one but I got seven out of the eight ads I mean seven out of
the eight sales were from ads right so um that's one thing again I would suggest if you have ads
uh you don't have to only use ads in this case in these cases I know I'm showing that it looks like
I can't make sales without any ads but you can see a lot of those didn't have ads and a lot of those
sales weren't by ads right so a lot of those sales were organic some of these were organic
these three here were organic these nine here were organic sales right so so most of my sales
were organic in the whole grams you know thing so you don't need ads to make sales but it does help
so what are my big takeaways what are the Lessons Learned for this video well of course first of all
Halloween costume t-shirts so you can see right here uh 60 cents 66 of my total sales for October
and over thirteen thousand dollars for Halloween t-shirt sales over twenty thousand for the month
in October so a lot of that due to the Halloween Spike right there the next thing I would say is
if you have access to ads dump as much money as you can in there but be careful because you can
lose a lot of money what I did was I made sure that they made sales and those that didn't make
sales I would turn off and basically understand ads a lot better I know I need to do that if I
understood it a lot better I would probably make even more on there and uh third I would upload a
lot more Halloween t-shirts earlier so that's what I'm going to do next year I have a goal to upload
at least 100 more Halloween costume t-shirt ideas in August not September you can see some of those
that I did in September they sold but that was early September I think I can actually put in
earlier than that in maybe mid-august late August and just ride that wave right so hopefully this
video is really helpful for you again this is not typical this is not on average but you can
work up to it I've been doing this for a long time I've been on Amazon since 2017 like I said
I know I say I do print on demand since 2005 but those were with different print on demand sites
like Cafe presence Azo and things like that but for Merch on demand or on Amazon I've been only
doing it through 2017. so hopefully this video is helpful for you to open your eyes on how popular
uh Halloween t-shirt sales are now I'm not even in the top selling of Amazon if you go on pretty
merch and look at Halloween costumes those top 20 those tops 10 those aren't mine those are somebody
else's and so a lot of people are making lots of sales during Halloween for this not just me
so that's it for this video hopefully this was really helpful if it was make sure to give it a
thumbs up and if you're not subscribed to this channel already make sure to hit that subscribe
button right there the question of the day for this video is what are some other questions you
have about Halloween costume t-shirts leave those in the comments hopefully I answered
everything you needed to know about it from for next year this is a big one don't miss out next
year I think it's going to be just as big if not bigger thanks again for watching and if
you want to see some of those Halloween videos that I talked about before click on these right
here and as always guys keep creating and keep learning I'll see you on the next one [Music]