hello James Greaney here from Internetbizuni.com and in today's video I'm
going to be showing you exactly why you should put your product on sale on
Amazon I'm gonna be showing you exactly how this can benefit your brand and your
products in the long run how it will generate you more customers give you
more profit and improve your organic rankings on Amazon which in turn will
make you more organic sales and therefore improve your profit margin
even further on the products that you sell on Amazon this needs to be a really
quick video because I'm really busy today so what I'm gonna do is jump
straight onto my computer so that I can show you instead of just explaining it
to you and you can see exactly what I'm talking about and go and implement it
for your own products on Amazon and start improving your sales today okay so
the product that I jumped onto is just a regular product on that Amazon that code
at UK marketplace but what I'm going to be showing you you can implement on any
Amazon Marketplace so no matter where you sell in the world this tactic will
work and will increase your sales but for this example I just typed in
barbecue and found a product that is a similar type of product to the product
that I'm talking about and the biggest similarity is is with the price so if
you're selling lower priced products then this isn't going to work as well as
if you're selling higher price products I'm gonna mean by higher priced products
is products basically over 30 pounds or 30 dollars the higher the price product
the better if this tactic will work at least that's what I found when I've been
testing it on a wide range of products on Amazon okay so as you can see from
this product it usually sells for $35.99 but if you click this voucher box then
you'll get 20% off this product again this is only one way to put your product
on sale I shot a video a couple of months back explaining the two different
types of way you can put your product on sale you can jump back and watch that
video if you want it'll just go into more detail about both these types that
isn't what this video is about we want to keep this video short and to the
point and just explain this sales strategy but
if you want more of a background behind it then definitely jump down into the
description and I will leave a link down there to the last video
which I went into more detail explaining about the two different sales types that
you can use okay so if the customer goes ahead sees your product once your
product wants to sale they'll just click on this box and they get the sales price
so now you're probably thinking if you're already selling on Amazon well
that's just gonna mean that they're gonna get the product for less and
that's just gonna eat into my profits further so you probably don't see where
I'm coming from with this how's this gonna actually increase my sales how is
this gonna increase my profit and that's what I want to explain to you in this
video how you can actually use this voucher that Amazon gives you gives
every seller the ability to use vouchers on their product listing how you can use
it to actually increase your sales increase your profit and make more sales
on Amazon and to explain that to you I'm just gonna jump over into my seller
central account and after page open here which is my sales page so I'm just gonna
move myself a bit out of the way here so that you can see okay so now hopefully
you're able to see my screen clearly and see the different numbers that are on it
and this is basically just my screen showing the sales over this day that I
was running this test and again if you are selling your own product already
then you should test a number of different things you should dare test
different voucher prices or different amounts off you should test different
actual prices on your product so by changing your product price around
moving it up and down slightly you will be able to figure out which is the
optimum price that most people are going to purchase your product at as well as
this as I said change around about your price so if you're given five pounds off
maybe try and give ten pounds off and just see what the difference is because
again this strategy 100% works and will increase your sales but it is about
tests and different variables to see which one has the greatest effect and
which one leaves you the most profit at the end of the day it gives you the
biggest boost in sales because that's what it's all about at the end of the
day what I wanted to show you on this screen
it's just how it actually looks on the back end money-wise how much money
you're actually making from the sales when you put them on sale because that's
the big question that a lot of sellers have you know am I going to be
and money am I going to be missing out profits what's going to happen when I
put my product on sale they don't know what's going to happen and then they
never actually go and put the product on sale because they're just too afraid of
the outcome without actually trying it so that's why I've jumped into my
back-end on Amazon Dakota UK and I can actually show you a breakdown of what
actually happens when your product sells on Amazon when you have a sale um ok so
as you can see in this whole column over here you can see the different sales
prices so this is what the product is listed for and sells for Amazon over
here you can see the total rebate amount so when you set up a voucher it will go
in here so as you can see this was a 15-pound of voucher that the customer
availed of they got 15 pounds off the product then here you will obviously
have Amazon fees for everything that you've said so if you didn't have the
rebate you would be making an extra 15 pounds I hear you now on that and you're
probably wondering when am I going to get to it when am I going to tell you
where you're actually going to benefit from this besides just giving away money
and that's what I'm going to explain so here this is the Amazon fees that's what
your total is left with after your product is sold after Amazon takes away
at the discount that they believe the customer and after Amazon takes away its
fees but on this this is just the one product so as you can see 4995 is when a
customer came on and purchased one unit of this product but what you must
realize is a lot of customers dependant on the products you sell will go ahead
and purchase two units or three humans and that's what's happened here
everywhere you can see the 9990 is where a customer has gone and purchased
product and not just purchased one unit but went ahead and purchased two units
of my existent product and as well as this what you should take note of is not
all customers use the voucher so the voucher is put there to attract new
customers so a certain amount customers will find you do to the voucher will go
ahead make purchase of your product because the voucher is there but other
customers will just find your product it's going to be moving up in the Amazon
search for your relevant keywords because you're making more sales they'll
find your product listing this way not even know about the voucher not even
click the button and won't purchase it with the voucher so you won't lose the
voucher amount that's what's happened aren't they saying and again I'll just
move my head out of the way here and that's exactly what's happened on these
three sales down here so customers came out purchased two units customers came
out purchased two units not used the rebate and the customers came out
purchased one unit and not use the rebate and that is the whole point of
this video is that by using the voucher code you're going to move your product
up in the Amazon search you're going to be making additional sales that you may
not have been making unless you got the sales through the voucher and you're
going to be making a lot more profit on your product sales this way and yes this
works better with higher price products that you can give a good discount on so
as you can see 15 pounds is a good discount and I was reluctant to set up
this type of discount because you know I was looking out at be like I don't want
to lose 15 pounds on every sale I know I'm still very profitable even when I do
but I don't want to do that I want to have the extra money culminate both
again just trying different figures I tried five pounds I tried 10 pounds and
then I did push it out and try 15 pounds and this had such a good effect because
this moved me up in Amazon search for related keywords and just drew so much
more attention to my page I got so many sales due to this and that is the point
of this video is that don't you shouldn't be afraid to set up a sale
because the sale will bring you in sales that you may not have made without
having to say a setup in the first place and it allows you to charge a premium
for your product because again charging a premium for your product get a certain
customer in that again you wouldn't get otherwise when you price your products
really low really cheap then customers have this perspective of your product
that it's not as good as a higher priced product so being able to price your
product high and still make a lot of sales still make enough sales to keep
pushing you up in Amazon search rankings - is where the
power is on Amazon because usually if you go and just put your price up you're
going to lose a lot of sales rank because you're not gonna be making as
many sales as when your price was lower and then you'll start dropping down in
Amazon search but if you can keep your sales volume up then you will continue
to make organic sales in organic sales are the sales that you want to be making
to have optimum profit on your products and as I have already stated in this
video this works extremely well on higher priced products it doesn't work
as well on lower priced products where you can only give a small discount you
want to be able to give a big discount to your customers and still have a lot
of profit left over so with a product like this that you're clear in twenty
five pounds after every sale you want to be buying this product for between five
and ten pounds no more than ten pounds so that you're still clear and and nice
profit on each sale that you make even when the sales are made using the
voucher that is available and then on the sales that are made without abouts
have been available then you're making a lot of profit on each of these sales and
I'm going to shoot a video in the future explaining about the accountability
journal and all that happened with that and all that's happening with that I'll
be explaining you what went well what didn't go well and what I'm gonna do and
with this product in the future because I know a few of you have been reaching
out to me asking about this so I will be shooting a video all about this very
soon but until my next video make sure to continue to test your products make
sure to continue to test your product listings find out what works find out
what don't work and focus on what works I hope that you've enjoyed this video
today and I look forward to speaking to you on the next one if you haven't
already subscribed then hit subscribe to see more videos like this in the future
and if you're looking for an over-the-shoulder course then you can
hit the link below for the unique private labour course still open at this
stage and in that course I go through each of the steps that you need to in
order to build a successful brand products on Amazon today hope that
you've enjoyed this video look forward to speaking to you on the next one