Hey creators.
This week, I want to give an update on some of the ads guidelines. I know we've provided updates in the past about this, and people seem to value them.
This is specifically about some more details regarding: What is considered sort of advertising friendly and and what isn't?
So, a couple big deals here. One is we added some new guidelines, and secondly we added a little bit more detail for the existing guidelines.
So just in summary:
On the new side I've got some notes, so I want to make sure I got this right.
I talked to a bunch of people so hopefully I can
[Clears throat]
give as much details as I can.
So the new guidelines: there's three new categories that we've added.
One is hateful content, a second is inappropriate use of family entertainment characters.
I know that actually came up in the previous creator insider video comments in the past, where people were asking about "Hey, how come you're not doing anything about that?"
So that's now not monetizable. and third is incendiary or demeaning content, so, you know, I probably don't need to explain all this and we'll certainly put a link to the guidelines down below,
but generally, you know hateful is something that's discriminatory, disparaging or humiliating to a particular group of people.
And even if you say hey, this is just a joke, it's for comedy purposes if it's really hateful content, not going to be okay to monetize.
Secondly, inappropriate use of family and entertainment characters.
This is videos that you may have seen where it depicts a family entertainment character, could be live-action, could be video and they're engaging in, you know, violent, vile, or otherwise inappropriate behavior.
That's no longer going to be monetizable.
And then third is incendiary or demeaning content.
That's generally, that's sort of targeting or shaming or insulting a specific group of people.
And there are other categories that we always had for what's considered, you know kind of brand appropriate.
one would be
controversial
events drugs harmful acts
[inappropriate] language has always been there, but but I think there's some nuance to that which is if you occasionally use
Inappropriate language [it] won't necessarily
Result in demonetization the context is really important there then
sexually suggestive and violence
Have always been part of the ad guidelines
violence in video games if it's over the course of Normal Gameplay
That's generally okay
[but] if it's really concentrated on only the most violent sort of scenes from a particular
Gameplay then that could be
considered not monetizable, so
Hopefully this gives a little more color and context and a little more information, basically
added new categories that again, we try and [balance] the interests of advertisers viewers and creators I
Think a lot of us would hopefully agree that hateful content
inappropriate use [of] family Entertainment characters
Incendiary or demeaning content like that's generally not really going to be appropriate for ads and then
providing some more examples and details
For the previous categories. I think will be helpful as well, so hopefully this provides more clarity on how
video
Monetization decisions are made as always in video manager within creator studio if your video was demonetised you can
Appeal it if you feel like hey, I've read your your new expanded ad guidelines
And I'm quite certain that my content doesn't
You know sort of meet any of these criteria?
[thanks] for your time. Keep it real and
keep adding feedback in the comments below
We definitely read all of them, and it's been really helpful, so we appreciate everybody's continuous conversation and see you next week