Hi, I'm Joy Wilson.
I'm better known as Joy the Baker.
And I'm the creator of the Instagram account Drake on Cake.
(dynamic music)
I started Drake on Cake in 2015 when I realized that
my favorite rapper Drake rhymes with
my other favorite thing, cake.
And I put them together.
It got super popular, I think it went viral pretty quickly.
To make a Drake on Cake I first have to select my lyric.
So I have a bowl of Drake on Cake lyrics
that I use for classes at the bakehouse.
I'll pick my lyric.
And then I'll write the lyric carefully on a cake
in frosting, I like chocolate frosting best.
And then it's just a matter of sprinkles, and candles,
and whatever you have on hand to decorate your cake.
Hi, my name's Adam Hillman.
And I run the Instagram Witenry,
where I make art out of food and other everyday objects.
I started this Instagram after I joined a Facebook group
dedicated to smartphone photography.
Because my photography skills leave a lot to be desired
I decided to arrange the objects myself
in aesthetically pleasing patterns to compensate for that.
I always think of what's the best way
to create an optical illusion that will baffle.
I always pick food that matches my concept.
So if there's a lot of contrast in the idea
I'll use something like Oreos.
We all played with our food when we were younger.
So the idea that you can take that a step forward
and make it something that's a work of art
is incredible to me.
You wanna say please?
(Ivy laughs)
Hi, my name is Ivy and this is Popeye,
also known as Popeye the Foodie on social media.
He's about seven years old.
And when he's not taking pictures at restaurants
he's just a regular dog who likes to lounge around,
and loves walks, loves going out.
I found Popeye as a stray about six years ago.
And we just pretty much fell in love with him.
And he's been a part of our lives ever since.
(upbeat music)
I'm Frank Acosta the cofounder of Manhattan Milk.
I'm known on Instagram as the The Modern-day Milkman.
My partner and I created Manhattan Milk
because we felt New Yorkers were missing
that nostalgic experience of having milk delivery.
Our milk is different from larger dairies
because it comes from one source.
It's local, it's three and a half hours north.
The farm is beautiful.
Cows are roaming freely.
Super happy, super content, just chilling out.
Is the milk good? It's amazing.
It's low temp pasteurized at 145 degrees for 30 minutes.
Low temp pasteurization is the process of keeping enzymes,
the proper bacteria, and the proteins within the milk
so people can digest it properly.
It's equivalent to a handcrafted beer.
I love delivering.
Our customers are great.
Oh, she's gonna love it.
Human interaction is a lost art.
Instagram has been a big marketing tool.
Branding is everything these days.
Our business is expanding.
We're in all five Burroughs, San Francisco, LA, and London.
We're hoping to really push this
milkman nostalgia across the world.
Hi, I'm Francesco.
And I'm Allessandro.
Welcome to Avocaderia.
This is our first location.
We opened in April, in 2017.
It was a success since pretty much the first day.
We decided to open Avocaderia
because we realized that it was really hard
to find healthy food who was also not boring.
And who was also tasty and filling.
And so we realized that avocado
actually has those properties.
When we first got the idea we talked about,
what would be the best way to understand
if people were interested in a concept like this?
So we open a very small Instagram account
to start testing some recipes.
And the response was amazing.
People really got interested into it.
And it soon became a really big viral.
And we started creating a community
before actually having the restaurant.
So by the time we opened our first location
here in Brooklyn we had over 10,000 followers on Instagram.
That really helped us create the buzz.
We actually run out of avocados on the first day.
(upbeat music)
Our menu is very focused on healthy food.
And, of course, everything is avocado.
Our favorite is the Portobello Road,
which is a bowl made with brown rice,
kale, hummus, chicken, mushrooms, chipotle mayo,
and of course, avocados.
One of your most popular toasts is the Burrata Dream.
It's a slice of seeded bread.
And we start with a base of kale pesto,
which we make in house.
Then we put on top half avocado shaped as a rose.
And that's where the Burrata cheese goes.
The food is delicious,
but also we try to make it look very good.
People, of course, are taking pictures of our creations.
And that's a good way for us also
to keep spreading the word.
So now we have over 75,000 followers on Instagram.
We currently have three locations open.
Two more coming very soon.
And hopefully, way, way more.
(audience cheering and clapping)
(chimes sounding)