- If you're a small business owner with limited resources,
daily tasks and the constant demand
for premium marketing content
can consume most of your time and budget,
until now.
In this video,
I'm revealing three game-changing AI tools
you can use today to save time
and money. (cash register ringing)
I'm Tory, a marketing manager here at HubSpot.
And once I've taken you through these amazing tools,
I'll show you a powerful pro tip
that combines two of the three
that you can't afford to miss.
That's happening towards the end.
But since this tutorial is all about efficiency,
let's get right into it.
Let's start with Jasper AI,
an advanced artificial intelligence-powered
writing assistant designed to generate
engaging and persuasive marketing copy.
The vastness of its capabilities
extends to producing content
for various mediums and purposes,
including blog posts, product descriptions,
company bios, ad copy, and even video scripts.
Let's check it out.
First thing you need to do is create an account.
You can quickly get up and running
using an existing Gmail or Facebook account
or sign up via email.
With Jasper, any pricing plan
will give you unlimited words generated by AI.
The higher price plans include more seats
and additional features.
I'm gonna select the Creator plan
and start with a seven-day free trial.
Now that I have an account,
let's explore the dashboard,
a user-friendly, intuitive interface.
Our first step here is to click on Create new content.
A popup will present you with a few options,
such as new document, new campaign, or New from template.
We'll select new from template
to explore Jasper's templates.
A really cool thing about Jasper
is its range of marketing-focused templates
neatly organized by categories.
Let's check out the Company Bio template,
which is really useful for refreshing your company bio
or starting one from scratch.
Say we've started a brand-new food company
that uses insects as a sustainable protein source.
I'll input the company name and details
and request a witty tone for the output.
After clicking generate, voila!
Our bio statement materializes.
Now, let's do some fine tuning
and try again with a different one.
Let's ask for insightful.
You can play around with it for a bit
until you have a draft that you can edit
and make into your official company bio.
Another useful template for Jasper
is Explain It To A Child.
As you might imagine from the name,
this clever function transforms complex concepts
into easy-to-understand, bite-sized nuggets of information.
The Explain It To A Child template is not just a fun tool,
it's also an extremely powerful asset for marketers.
In today's fast-paced digital landscape,
communicating your product's value proposition
in a simple and engaging way is more important than ever.
Consumers often don't have the time or patience
to wade through dense, jargon-filled descriptions.
They wanna know quickly and clearly
how your product can benefit them.
Let's try it out.
Let's explore this feature using the scenario
of our innovative food company, Bug Bites.
The company's primary mission involves harnessing insects
as a sustainable source of protein.
Sounds complicated, doesn't it?
It involves scientific language and concepts
about insect farming, nutrition,
food processing, and sustainability,
topics that may be overwhelming
or confusing to the uninitiated.
But that's precisely where Jasper's
Explain It To A Child template shines.
This function takes our complex narrative
about insect protein production and simplifies it.
This feature not only makes complex ideas more accessible,
but it also helps engage a broader audience
by offering an easy-to-understand
and interesting explanation.
There's actually one more gem in Jasper AI
that I really wanna spotlight right now,
the array of dedicated templates specifically designed
for crafting a compelling blog post.
It's a feature pack toolbox
that's got your blogging journey covered
from start to finish.
So, check this out.
You've got a whole bunch of useful tools
right at your fingertips.
Blog Post Topic Ideas to get those creative juices flowing,
blog outline to give your post a solid structure,
paragraph generator for when you're stuck
on a tricky section,
and even a Blog Post Conclusion Paragraph
to wrap up things nice and neatly.
No matter where you are on your blogging journey,
Jasper AI has a template to give you a helping hand.
It's like having a personal writing assistant
ready to jump in and lend a hand at any stage
of your blog creation process.
Pretty cool, right?
Let's try out the blog ideas template for our food business.
Once I click on it, it'll ask for my company name,
product description, audience, and tone.
Let me fill this out.
From this point forward,
feel free to explore and utilize
all the other templates that Jasper AI offers
to streamline your blog creation process.
Remember, while this AI is a powerful tool
for drafting and brainstorming,
the human touch is irreplaceable.
So, don't forget to fine-tune the AI generated content,
as a bit of human editing can truly bring out its best
and make it shine.
Now, let's take a look at Merlin.
It's great at summarizing any content on any website,
and since it works as a Chrome extension,
it's quick to access.
It also has a free generative text model
that provides some of the same functionality as Jasper,
just a bit scaled back.
Merlin's more of a time saver than a full-on marketing tool,
but you'll love how effortlessly
it can analyze lengthy, complex text
and quickly convert it into concise, easy-to-read versions
that include the main points and key details of the content.
You wanna go ahead and install the extension.
In the Chrome Web Store,
click add to Chrome and sign in.
Let's head over to the website
and test Merlin's capabilities.
I chose the National Archives site
for its wordy, complicated language.
I'm gonna navigate
to Article 2, Section 1 of the Constitution
and select this paragraph.
I can simply hit Command or Ctrl + M to open Merlin.
This shortcut is customizable
and I'll show you how to do that in a second,
but first, you need to check this out.
Type Summarize in the Ask Merlin prompt,
and it quickly breaks it down
into an easy-to-read paragraph.
You can break this prompt down even further
to create engaging and relevant copy
for a specific target audience.
For example, you may have an e-learning platform
and need to explain Article 2 of the Constitution
to a third grader.
Ask Merlin to clarify this same prompt
in simple words a child can understand.
It would then analyze a query
and automatically write the answer for you.
Feel free to add multiple requests,
like, "Generate five keywords from this text
"and their definition."
And make sure to click here to save the prompt
if you think you might wanna use it again.
If you aren't thrilled with what Merlin has to say,
click this to regenerate.
If you wanna keep it, click the copy icon.
Impressive, right?
You're obviously here watching this video right now
because you'd love to save time and work smarter.
So, let's go back to the keyboard shortcut
I was talking about earlier.
Go to Manage Extensions under the puzzle icon here.
Now, we'll go over to the burger menu
and click on Keyboard shortcuts and change.
I like Command + M for Merlin, so let's just keep that.
Another really cool time-saving way you can use Merlin
is to auto-generate email replies.
Let's take this email from my coworker:
Thanks for revising that product summary
for this week's newsletter.
I think the last-minute changes
really made a big difference.
Would you be able to forward a copy to the intern
so they can stay updated with our progress?
I also wanted to know if we could jump on a Zoom call
sometime next Wednesday morning
to start planning for the next one.
Thanks for all you do.
Jan.
P.S., have you tasted the break room coffee lately?
What happened?
I'll just select the text on this email
and ask Merlin to write a reply.
Let's see how it goes:
You're welcome.
I'm glad the revisions were helpful.
Of course, I can forward a copy
of the updated summary to the interns
so they can stay informed.
Regarding our planning for the next newsletter,
I'm available next Wednesday morning for a Zoom call.
What time works best for you?
And yes, I agree.
The break room coffee hasn't been the same lately.
I'll look into it
and see if there's anything that we can do to improve it.
Thanks for reaching out.
Best, Tory.
That's actually not bad.
It's not exactly how I would say it,
but I can definitely make some adjustments
to personalize it before sending.
You can have Merlin reply in a casual or a formal style
and even ask it to bring up additional topics.
As an AI language model,
Merlin does not yet have the capabilities
to actually learn communication styles.
However, it's designed to understand and respond
to human language in a way
that closely resembles natural conversation.
It can also get better at understanding
your tone of voice over time
through its machine learning algorithms.
Use it for practical tasks,
such as setting reminders, managing your schedule,
creating to-do lists, and tracking your progress,
offering general advice on tasks you're working on,
translation, and recommendations of products and services.
Or it can simply answer questions
you may have about a topic.
Merlin says...
(keyboard clicking)
- [Merlin] I can offer several ways to help you
with your small business.
Social media and marketing,
website design and development,
administrative tasks,
research and analysis.
- Nice.
They recently increased the free usage limits
to 31 queries per day,
so just experiment and see how it really works best for you.
Now, let's dive into my favorite of this video,
Browse AI.
They make data extraction more accessible
for people who aren't coding wizards.
Use Browse AI's robots, as they call them,
to generate a custom spreadsheet within minutes.
No coding required.
Their website makes it easy to sign up
through your email or browser.
Answer a few questions and you're on your way.
We'll do a custom walkthrough in this tutorial,
but there are many of Browse AI's pre-built robots
for you to experiment with.
Their website does a really good job
of walking you through all the steps.
For example, if I wanted to extract a list
of service page details from Yelp,
I can use Browse AI's pre-built automation
and it'll take me through a step-by-step process.
You can leverage this data to monitor your competitors,
find out how they're performing,
and be the first to know via email
when their services change
or if a new business is listed in your area.
But where it really gets interesting
is when you wanna extract data from sites
that don't wanna be scraped.
They only wanna serve content
to real users using real web browsers
and intentionally make it super hard to do so.
But Browse AI can even get by the CAPTCHAs.
Let's say you own a deli and grocery
and are looking to monitor pricing data
from your neighborhood competitors.
You wanna keep tabs on how retailers
are pricing their bread to stay competitive.
With Browse AI,
you no longer have to manually monitor competitor prices
by regularly visiting their sites and updating spreadsheets.
You can create your own price database using a robot
to programmatically fetch all the data for you.
Just go to the site you wanna monitor and copy the URL.
Select New Custom Extraction Robot
and paste it in this origin URL.
Select This website needs logging in
so it can see your cookies.
This will make sure the site you're monitoring
is tied to your local location.
You might be prompted to install
the browser extension at this point.
Go ahead and do that if you'd like,
and click Start Recording Task.
Now, our little robot is here to guide us.
Say we want a table with the name of the product,
the price, and the store.
Click on the robot, Capture List,
then position your cursor between the items
to select the entire box.
Start by selecting the name of the product
and click Capture Title.
Then select the price, then store location.
Scroll down and you'll see it's made the same selections
all the way down the list.
Hit Enter.
Now, let's include some more info on each selection.
Here, we'll type product name, price, and location.
Boom.
It'll then generate a straightforward table
of just the data you're interested in.
You can also set a notification alert
every time the list updates.
So, if they add a new product, change the price,
or if something just goes out of stock,
you'll be the first to know.
Just ask the robot to scroll down to load more items
every time it goes back to extract.
Then, set a maximum number of rows.
100 is good.
Up here, you'll name your list.
"Big Store Bread Prices".
Click Capture List, then finish recording.
It'll now run its process capturing the same data again,
this time without your guidance.
Finally, name and save this particular robot
for the results.
Click here to download a CSV file
to view and save as a spreadsheet.
If it looks good to you,
select this box at the bottom
to move on to regular monitoring.
This robot can give you a fresh extraction
every week, every day, and even every five minutes,
if you pay for the premium version.
What once required tons of time and coding expertise
and was only accessible
to big corporations with bigger budgets
is now easily available through this amazing tool.
While Browse AI is a great addition
to your business strategy,
it's especially powerful when you use it together
with an AI content generator
and find ways to combine them.
And I'm gonna show you how.
Let's copy the data I extracted from Browse AI
and ask Jasper to write an email to a business partner
sharing the research.
It took the data from my spreadsheet
and summed it up nicely in a conversational email.
Now, just attach the spreadsheet
and blow your collaborators away with your findings.
Regardless of its benefits,
AI tools and technology can be overwhelming.
There are plenty to choose from,
so it's essential to know your business goals
and use this information to define
what exactly you need from an AI solution.
That's why HubSpot has created a free lesson
to leverage AI and automation and inbound marketing
to grow and scale your business.
Click the link down in the description to learn more.
Do you see any value in using these AI tools
for your business?
We're just as curious as you are,
so definitely leave your comments below.
And if you're searching for AI tools
to boost your marketing,
be sure to check out HubSpot's Content Assistant.
The free tier has many powerful features,
including unlimited blog creation resources,
another great AI solution to save you both time and money.
And while you're down there,
don't forget to like and subscribe
if you found this useful and wanna hear more.
Until next time, bye-bye.
(upbeat music)
- I can't find this client info.
- Have you heard of HubSpot?
HubSpot is a CRM platform,
so it shares its data across every application.
Every team can stay aligned.
No out-of-sync spreadsheets or dueling databases.
HubSpot, grow better.