- Hey, this is Ian from RazorSocial marketing channel.
Welcome back to your favorite channel.
It is your favorite channel, isn't it?
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I hope so.
Today we're gonna talk about YouTube end screen.
It's putting calls to action
at the very end of your YouTube videos.
If you don't have these calls to action in,
you should really put them in.
But I wanna talk briefly first
about the difference between annotations,
cards and end screen.
Okay, so annotations are on their way out.
Annotations are these calls to action
that you can put throughout your videos,
and they're quite annoying
and they don't work on a mobile device.
So they're going soon, very soon.
So cards are less annoying.
You can put calls to action throughout your video
and in the top right-hand-side of the video,
you'll see a call to action where you click on it
and then you can like, visit a website, for example.
Less annoying.
An end screen is what you put at the very end of your video,
and I'm gonna show you now in a second how to set that up.
But with an end screen you can put a call to action
to go and subscribe to your newsletter on the website,
you can put an image in to say
"Hey, look at my other videos,"
or maybe subscribe to your channel.
So you should definitely have this.
It's the last 20 seconds of your video you can put them in.
So I think at this stage we should probably have a look
and see how you actually set these up,
because they're quite straightforward.
Are you ready?
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Okay, let's go.
So here on my channel, if you are not a subscriber
make sure you're a subscriber.
Maybe we should put a little call out
on the top right-hand-side. (laughs)
Don't worry.
Okay, so here's my channel, and what I'm gonna do is
I'm gonna go over to the top right-hand-side here
and I'm going to go to creator studio,
and this is where I'm gonna do my editing.
Here's my video manager with all the videos.
So let me see, I'm gonna pick an old video first
so I can mess around with an old one.
Okay, so let me see, what about here, Jeff Bullas here,
my good buddy from Australia.
Australia, full of kangaroos.
(laughs) Boing, boing, boing.
Okay, here's Jeff.
Okay, so what I want to do is put an end screen,
so I go up here in the top right, well, nearly right,
I have end screen and annotations.
No annotations, no no no no no no.
I wanna do end screen.
So what I'm gonna do is gonna add an element
on the right-hand-side here, you can see an add an element.
I can put a video, or a playlist, for example, here.
The recommended thing for here
is to select this option, best for viewer.
"Allow YouTube to select the video
"from your channel to best suit the viewer,"
especially when you've got loads of videos,
that's gonna be the best option to do.
So you want people, when they're finished here,
you want them to go onto another video.
So you wanna increase that engagement.
Now, I could move that down, I could enlarge it,
things like that if I want.
At the moment I might leave it up there.
Now, you can see here there's a timer
down at the bottom, so that's at 6:58.
You can see it comes in the last 20 seconds.
If I wanted, I could drag that along,
so I'd say it comes in later, if I want.
Now, okay, so that's the first element.
I'm gonna add a second element.
A subscribe option, absolutely,
I want a subscribe option for my channel.
So I'm gonna move my subscribe option,
well, there's the subscribe option here.
Now you can see, all you do is,
it's picking the profile image of your channel.
You've no control over this image,
that's the second element.
Now, I might want to add a third element,
for example to promote a, let me see, a link to a website.
So if your website is approved through YouTube,
which I have it here approved,
I can select the website and then put a link
going out to that website.
Okay, here's the title.
This is taken from the title of your website,
so it's 28 characters over the limit
so I probably wanna change that title, so RazorSocial.
Oops, spelling.
I wanna change the call to action and I'd say sign up.
I may have something to go sign up for a newsletter.
And then I can change the image,
so for example, I'll just throw this in for now,
and then I just create the element,
that's a large image so it's gonna download it,
and then I create the element.
So that's gonna work through,
actually that's a really large image
so I shouldn't have done that.
So that creates all the elements.
What I'm gonna do is I'm gonna just refresh this
and I'm gonna go back in and show you
what it looks like for an existing video.
So I'll go back to my video manager
and I'm gonna select a new video we have here,
so let me see, this video,
and I'm just gonna go to the very end of this video,
so, let me see, I'm gonna turn off sound on that
just so it's not annoying, and that's me messing
at the end of my videos as usual. (laughs)
Okay, so I'm on 8:39, 8:40, you can see it's near the end,
and something's gonna pop up very soon,
very soon, there we go.
Okay, so here's subscribe to the channel,
and then this is subscribe to the newsletter.
So that's the two elements.
Now, what also happens now is pops in here
is a related video, which video to watch here next,
so I click on that and that's gonna bring me
back over to the next video in the series.
So that is setting up end screens.
So I'd strongly advise to set up the end screen
because you want people to go from one video to the next
or you may want to build email subscribers.
It's gonna be essential to build those email subscribers.
Don't forget about the email subscribers.
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Okay, so thank you very much, (applause)
I hope you enjoyed that and watch out for the last bit
which is gonna come come on in a second.
It's gonna ask you to become a subscriber,
and you'll see some end cards.
So don't miss out, thank you.
So I hope you enjoyed that video.
If you'd like to get more videos like this,
make sure to become a fan of this channel,
so subscribe to our YouTube channel.
Or if you want, you can become a subscriber
on our newsletter over at razorsocial.com.
Our videos are always very practical and useful,
so make sure to sign up, thank you very much.
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