IS YOUR DIGITAL ENVIRONMENT IN NEED OF A SECURITY OVERHAUL?
ARE YOU AND YOU'RE FAMILY UNDER PROTECTED WHEN IT COMES TO
INTERNET AND ONLINE SECURITY.
IS THERE A POTENTIAL EPIDEMIC LURKING INSIDE CYBER SPACE,
LOT'S OF QUESTIONS HERE THIS MORNING AND FORTUNATELY WE HAVE
THE ANSWERS BECAUSE WITH US TO DISCUSS HOW TO PROTECT THE
ENTIRE FAMILIES A ARRAY OF DIGITAL DEVICES IS STACEY CONNER
DIRECTOR OF WORLDWIDE MARKETING AT MCAFEE.
WELCOME BACK STACEY.
THANK YOU IT'S LOVELY TO BE HERE.
IT IS ALWAYS SO GOOD TO TALK TO YOU BECAUSE LISTEN, I THINK, YOU
KNOW WITH EVERYTHING I HAVE GOING ON IN MY LIFE I AM
CONNECTED WITH MY DIGITAL DEVICES BUT I THINK SOMETIMES I
TEND TO LIVE WITH THIS FALSE SCENSE OF SECURITY, RIGHT,
BELIEVING THAT MY LAPTOP AND ALL MY OTHER DIGITAL DEVICES ARE
FULLY PROTECTED WHEN IN FACT THEY ARE NOT.
YEA, I THINK IT'S REALLY TIME FOR CONSUMERS IN GENERAL TO KIND
OF REASSESS THE SECURITY THAT THEY HAVE ON ALL OF THESE
DEVICES.
THE FACT OF THE MATTER IS, IS THAT THE KINDS OF TABLET AND
SMART PHONE AND OTHER DEVICES WE USE ARE MORE ADVANCED THAN EVER
AND THE KIND OF INFORMATION THAT WE'RE PUTTING OUT NOW ABOUT
OURSELVES IS ALSO MORE ADVANCED AND SO QUITE SIMPLY SECURITY HAS
GOT TO KEEP UP.
IT DOES.
ESPECIALLY WHEN YOUR PUTTING STUFF OUT ABOUT YOUR KIDS AND
YOUR JOB AND YOUR PUTTING CREDIT CARD INFORMATION IN.
INDEED.
I MEAN YOU REALLY DON'T KNOW.
SO LET ME ASK YOU THEN WHY SHOULD CONSUMERS TAKE A FRESH
LOOK AT WHAT THEY ARE DOING NOW AT THIER DIGITAL SECURITY
OPTIONS.
BECAUSE HERE'S THE THING WITH SECURITY, IT'S NOT ANY LONGER
ABOUT PROTECTING A DEVICE.
IT'S ABOUT PROTECTING YOU, AND YOU'RE WHOLE DIGITAL LIFE.
THE FACT OF THE MATTER IS WE CAN ALWAYS REPLACE DEVICES.
WHAT WE CAN'T REPLACE ARE THOSE MEMORIES, THE PHOTOS, THE
VIDEOS, THE SENTIMENTAL WE CALL THESE DIGITAL ASSETS THAT YOU
HAVE ON THESE DEVISES AND THE THING I LOVE ABOUT OUR NEW
PRODUCT MCAFEE LIVE SAFE PROTECTS ALL OF THAT.
SO EXPLAIN THE TERM DIGITAL ASSEST, I THINK I HAVE A GENERAL
UNDERSTANDING OF WHAT IT IS BUT HOW DOES THAT IMPACT SOMEBODY
LIKE ME, WHO USES COMPUTERS AND LAPTOPS ALL THE TIME?
YOU KNOW, GREAT QUESTION, A DIGITAL ASSET IS REALLY ANYTHING
OF VALUE THAT YOU HAVE ON YOUR PC, TABLET OR SMART PHONE AND I
LIKE TO CATEGORIZE THESE ONE OF TWO WAYS.
FIRST, THERES THE TANGIBLE ASSETS, THOSE ARE ASSETS THAT
YOU'VE PAID SOMETHING FOR TO AQUIRE THEM, THINGS LIKE APPS OR
SONGS OR MOVIES, BUT I THINK THAT THE MORE IMPORTANT CATEGORY
IS THOSE SENTIMENTAL ASSETS, IT'S THINGS THAT MAKE UP YOUR
DIGITAL LIFE.
YOUR PHOTOS AND YOUR VIDEOS AND IT'S THIS CATEGORY, THE
SENTIMENTAL DIGITAL ASSEST THAT OFTEN TIMES CONSUMERS
UNDERESTIMATE THE VALUE OF, UNTIL THIER GONE.
SO HOW MUCH WOULD YOU SAY A CONSUMERS DIGITAL ASSETS ARE
REALLY WORTH?
I HAVE A NUMBER IN MY HEAD BUT I WANT TO HEAR WHAT YOU HAVE TO
SAY.
WELL IT'S FUNNY BECAUSE WE WENT OUT AND ACTUALLY DID A SURVEY
CALLED "THE DIGITAL ASSEST SURVEY" AND WE ASKED CONSUMERS
VERY SIMPLY "WHAT DO YOU THINK ALL THOSE DIGITAL ASSETS ARE
WORTH?"
AND WHAT WE HEARD, 35,000 DOLLARS WHICH WHEN YOU THINK
ABOUT IT COULD BE AS MUCH AS AN NEW CAR.
ABSOLUTELY AND WHEN YOUR TALKING ABOUT PICTURES AND VIDEOS THAT'S
PRICELESS.
ABSOLUTELY IT'S PRICELESS.
THAT STUFF YOU CAN'T GET BACK AND YOU KNOW ONE OF THE THINGS
THAT I PERSONALLY HAVE HAD AN ISSUE WITH ON MORE THAN ONE
OCCASION IS HACKERS, I'VE BEEN HACKED AND I KNOW A LOT OF OUR
VIEWERS OUT THERE PROBABLY HAVE AS WELL AND I HAVE TO TELL YOU
THEY ARE SO CLEVER.
THEY KNOW EXACTLY HOW TO GET IN AND WHAT TO DO.
YES.
SO WHAT CAN I DO, WHAT CAN OUR VIEWERS DO TO PROTECT OUR SELVES
AGAINST THIS THREAT?
WELL HERES THE THING HACKERS ARE SMART.
BUT WE'RE SMARTER AND WE KNOW THAT THE OTHER THREAT THAT COMES
IS SOMETIMES FROM YOURSELF AND JUST THE DAILEY INTERACTIONS
THAT WE HAVE AND AS WE ENGAGE WITH TECHNOLOGY AND USE THESE
DEVICES AND PUT INFORMATION OUT ABOUT OURSELVES, SOMETIMES OUR
OWN WORST ENEMY IS NOT THOSE HACKERS AND BAD GUYS BUT IT'S US
AND WHAT I LOVE ABOUT OUR MCAFEE LIVE SAFE PRODUCT IS IT NOT ONLY
PROTECTS YOU FROM THE BAD GUYS AND THE HACKERS BUT IT ALSO
PROTECTS YOU FROM YOUR.
YEA SOMETIMES WE NEED THAT.
(LAUGHING).
WE CAN BE OUR OWN WORST ENEMY...
INDEED.
...SOMETIMES, OK SO LET'S JUST RECAP HERE CAUSE I THINK THIS
HAS BEEN GREAT INFORMATION, WHAT WOULD YOU SAY ARE THE MOST
IMPORTANT THINGS THAT CONSUMERS NEED TO KNOW RIGHT NOW TO
INCREASE THIER LEVEL OF DIGITAL PROTECTION.
I THINK THE FIRST THING REALLY IS AGAIN DON'T BE AFAID TO
REASSESS THE SECURITY THAT YOU HAVE ON ALL OF THESE DEVICES AND
REALLY LOOK AT IT THROUGH THE LENSE OF YOUR PROTECTING YOU AND
YOUR INFORMATION AND YOUR LIFE, NOT JUST THAT DEVICE THAT CAN BE
EASILY REPLACED.
I THINK THE SECOND THING IS MAKE SURE THAT YOU HAVE SOME
COMPREHENSIVE SECURITY THAT REALLY DOES PROTECT YOUR ENTIRE
DIGITAL LIFE, ALL OF YOUR DATA, ALL OF YOUR DEVICES AND YOUR
IDENTITY AND AGAIN THAT MCAFEE LIVE SAFE PRODUCT DOES ALL OF
THAT.
I HAVE TO TELL YOU THE THING THAT RESONATES WITH ME MOST IS
WHAT YOU JUST SAID, IT'S ABOUT PROTECTING YOU.
BECAUSE THE DIGITAL DEVICE, YOU CAN REPLACE BUT YOU CAN'T
REPLACE YOU AND WHEN YOUR OUT IN PUBLIC AND EVERYDAY LIFE YOUR
PROTECTING YOURSELF WHETHER IT BE FROM A STRANGER OR WHETHER IT
BE FROM WHATEVER SO YOU'VE GOT TO DO THE SAME WHEN YOUR ONLINE.
EXACTLY THE CYBER WORLD IS NO DIFFERENT.
ABSOLUTELY, GREAT INFORMATION STACEY.
ALWAYS GOOD HAVING YOU, MY DEAR.
THANK YOU.
LOVELY TO BE HERE.
THANKS FOR STOPPING BY AND IF YOU 'DE LIKE TO FIND OUT MORE
ABOUT PROTECTING YOU AND YOUR DIGITAL DEVICES PLEASE VIST
LIVESAFE.COM THATS LIVE, L-I-V-E SAFE.COM AND SHARE YOUR SECURITY
CONCERNS WITH US ON FACEBOOK AT BALANCINGACTFANS.