- Hello Insiders!
News flash time.
First update, a new report in YouTube Studio
merges two existing monthly insights
about subscribers' performance and revenue performance,
and then adds a new analysis for views.
It includes a new visualization
with the monthly bar chart showing 13 months
so that you can quickly gauge monthly performance
and identify potential seasonal trends.
So check it out, it is in YouTube Studio analytics
in the channel overview
and should appear for your kind of monthly insights
so probably at the beginning of each month.
I usually say this is not available on studio classic,
but that bad boy has gone.
Next we are enabling another new feature,
very soon live alerts for Merch.
So creators using Teespring,
will see user visible alerts in their live chat
when someone buys a product from your store.
So if you're doing a live stream
and you use YouTube Merch
and it's connected to the Teespring integration
and someone buys a tee shirt,
it'll be visible to everybody in the chat
and we think it will help drive awareness and sales.
Kind of similar to when someone becomes
a member in live chat.
So we'd love to get your feedback
on whether this feature would be of interest to you.
If you have any concerns
or if you think it's a good idea, bad idea,
whatever you think, let us know in the comments below.
Next, in an effort to support COVID-19 relief,
we've expanded the availability of the giving feature,
enabling 40,000 creators and artists in U.S., UK and Canada.
In fact, a new feature allows campaign organizers
to directly link to their fundraiser
so that others can join and add it to their own videos.
YouTube and google.org are matching $2
for every $1 donated up to $5 million.
If you participate in the COVID-19 Solidarity Response Fund
for the WHO.
This is a campaign hosted by the UN Foundation channel.
And so far, this fundraiser has raised $1.8 million.
And if you include the Google and YouTube matching,
it would be $5.3 million so far.
And here's an update for you folks
who are using our paid digital goods,
like Super Chat, Super Stickers,
or our channel memberships and merch programs,
we've seen more and more channels earning money
from these monetization programs.
In fact, over 80,000 channels have earned money
from these products over the last 28 days alone.
This is an increase of 20% since March.
We've also seen an increase of over 40% since January
in channels who earned the majority of their revenue
from these products, Super Chat,
Super Stickers, memberships and Merch.
Since the beginning of March 2 million viewers
have bought their first Super Chat,
Super Sticker or membership on YouTube.
And lastly, the trivia question,
was how could you boost your memberships
in a very simple one and done way?
And the first guest that was correct
was from Easy Peasy Finance,
Easy Peasy said something you could do
to boost memberships on your channel is use a video post
to spread awareness about your channel memberships.
That's correct, the number one thing you can do
is just tell your viewers about the program.
A lot of people think like, Oh, once I enable it,
it'll just, the money will just start coming through.
You do have to let your viewers know that the program exists
and tell them some of the benefits of joining.
In fact, I did talk to the team for some other tips
to get the most out of your memberships program
if you've enabled it for your channel.
First is making a dedicated video,
it's kind of like a channel trailer,
but for the memberships program
and you can talk about why memberships are important to you,
what your members get by joining
and then you just add it to your offer screen
by going to the memberships tab in YouTube Studio,
clicking on the intro video item in the memberships playbook
and this means every time someone clicks that join button,
they're going to see this dedicated video of you
explaining why memberships are important
and why someone should consider joining.
Another easy one is adding a membership link
to your video description through your upload defaults.
Then it'll always be there,
you don't have to keep remembering to add it.
Another one is having different tiers.
So it's often good to have
a very low price point that's very accessible,
but then have additional price points
where people who want to support your channel more,
have that option.
Another idea that we've seen creators do
is they create a playlist of their members only videos,
but they put it on the home page.
This way anybody who's not a member sees
that the playlist exists, may try and watch the video,
but then realize, Oh, you know, I got to become a member
to get this bonus content.
And lastly, adding that joint link to your profile page
on other social media profiles is always a no brainer,
helps you get more members and doesn't cost you anything.
Okay, so that was last week's trivia.
For this week's trivia, I wanted to see if you all had ideas
on how to improve your thumbnail and title game.
And let me be really specific.
We all know that YouTube is a platform with lots
and lots of choices for viewers.
If you uploaded a video, let's say last week,
and you thought you did a pretty good job
with your title and thumbnail,
how would you see examples
of really great title on thumbnails
that are related to your video?
Basically, it's kind of like your competition
for that viewers attention.
So put it in the comments below on how you would do that.
How would you get a sense and feel
for your last videos thumbnail title competition
and a first person to make a correct guess
we'll give you a shout out in the next week's news flash.
Keep it real.