In this video, we're going to look at a self publishing KDP low content book,
niche that is making a lot of money on Amazon,
are easy to create and will take advantage of the upcoming back to
school boost in sales,
which has already started to occur and will peak at the beginning of August.
So time really is of the essence on this one.
So if you're looking to create an online business or make money online self
publishing books, then make sure to follow along.
And I'm also going to break one of my golden rules on keyword research for this
particular niche,
and also give you a useful tip to getting popular keywords.
So what exactly is this niche well,
it's the pre-writing workbook or pen control tracing books for
kids. As you can see here, in these examples, these books have shapes,
patterns and lines that children draw or trace over with
pens and pencils. They help children usually aged around two to three,
to develop their fine motor skills to help them with their handwriting
when they're older.
So they are aimed at the preschool or pre-kindergarten kids.
In this part one video we'll look at the market and potential earnings,
and then look at all the important keywords which forms the bedrock of creating
a best-selling book and is the activity I spend the most time on to get my
books to rank number one and consistently make good sales.
In part two to this video,
I'll show you how to make the interior and use the graphics you create to build
a simple book cover.
So you'll have all the tools you need to start publishing and making sales.
So make sure to hit the subscribe button and smash that notification bell so you
get notification when I publish that video so you can get started early and
hopefully beat the competition. If any of this information is too basic,
then just skip to the link in the timeline below to the section you're
interested in. Now,
most of these books are 100 to 120 pages are
8.5 by 11 inches and priced at around the $6.99 mark.
Although I have seen one book selling very well with a basic interior and price
tag of $14.73.
So there's a potential to make really good profits on this one. Now,
when I start my niche research,
I want to know if there are potential sales so that I'm not wasting my time
creating books for which there is no market.
I start by entering some very basic search terms into the Amazon
search bar. And the example here I invented the term pre-writing.
And what I do is just scroll through the results,
looking for books related to the niche and take note of the best sellers ranks.
In particular,
I'm looking for three or more books with best sellers ranks of less than 300,000
on the first page.
If there are then that's a good indicator of sales and is a niche worth
pursuing. Here we can see the following books.
And if we scroll down and we've got this first one here,
my first learn to write workbook, which has the best sellers rank of 15,
but this is also aimed at the handwriting niche.
So we'll just have a look at some others. We've got this one here,
a pre handwriting practice, 4,547. This one here,
tracing trails. We've got further ones here,
8,687.
Now you'll notice all these aren't KDP books or independently published books,
but that doesn't matter because all we're looking for is whether there's an
indication of a market for this particular niche.
Now, in this example here,
we have a book that has a best sellers rank
2,985. Now this is a sponsored listing, but again,
that doesn't matter for the reason I've just mentioned,
because all I want to know is if potential sales are being made in this
niche. Now, if I enter this number
2,985 into the book sales calculator at tckpublishing.com,
we can see it is making sales of between 980 to
1,980 a month, which translates to a profit of between $1,860 to
$3,740 per month.
And that's the royalties you would receive from the sales of this book,
which I think you'll agree is pretty good.
Now from experience of my books and the sales figures using this tool,
it is usually towards the higher end of that figure.
Now what I do next, and this is a little pro tip,
is when I scroll through the listings,
I make a note of the keywords that other publishers are using in their
titles and subtitles and make a note of these to use later.
Now these will be useful for our keyword research later on,
but I will also enter these into the Amazon search bar and look at the
results and the best sellers ranks to confirm that the market is good.
Now I've already done that.
And most of the basic search terms all have a strong market.
So when is a good time to start publishing these books. Well,
if we go over to Google Trends,
we can see that there is a good demand all year round,
but it starts to rise in June and peaks around the early August
mark for the back to school market and then starts to tail off towards early
October.
So now is a great time to start creating and publishing and getting your books
into Amazon and indexed in time for this surge in demand.
Now, although we are talking mainly about publishing on Amazon KDP,
why not leverage that initial work in creating these interiors and also sell
them on other platforms to make extra money. For example,
publish on Amazon Ignite,
which is a platform dedicated to selling educational content. Now,
this is only available, at the moment, to publishers living in the US. However,
you could also sell these as printables like these publishers here on Etsy,
or these publishers here on teacherspayteachers.com.
They are basically PDF files of the interiors you create that customers can
purchase, download and print out themselves.
Okay. So now we come to the all-important keyword research,
and this is what I spend the most time on. I'm sort of,
kind of strange because I actually enjoy doing keyword research and finding
those little nuggets of gold, which can bring you in a lot of money.
It's the bedrock or foundation on which to build the sales of your books,
and shouldn't be ignored. In fact,
it's the foundation of a lot of successful online businesses.
So learning this skill can put you in good stead for any other businesses you
may pursue later on down the line. Now, when a customer goes to Amazon,
they enter a search term and a list of results or products appear.
Now what we want is our books to appear on the first page and the
higher up the better.
Unlike searches on Google customers on Amazon will browse the results more.
So being on that first page should be your main goal. Now,
the aim of keyword research is to find those search terms that customers enter
into the Amazon search bar, the are one, popular and two,
don't have a lot of competition.
So giving you a good chance of getting on that first page.
Now I've done a video on how I perform keyword research in detail,
which I'll leave a link to above, here, and in the description below.
But basically what I do is go to Amazon and start putting in those
search terms or keywords that we found earlier when we were doing our niche
research. And in this case, we'll start with pre-writing. Now,
you'll see here that Amazon offers up these suggestions in this
list here.
Now this list is incredibly useful because Amazon is telling us what customers
are actually searching for.
And also customers tend to click on these keywords to take them to the product
pages.
So I'll start by writing these words down in a list on a spreadsheet.
I also have a free plugin installed called AMZ suggestion
expander,
which gives us these extra keywords here that are also being searched
for on Amazon. And these also go into my spreadsheet list.
Now, as I find these keywords,
I will also put these into the Amazon search bar. And again,
see what suggestions are given. And again, put these into the spreadsheet.
Now, in some cases,
you'll start creating a list which becomes pretty huge.
So, going through this process, we have done step one,
which is find search terms or keywords that are being searched for.
And so now we go on to step two and is assess the
competition for each keyword we found.
So I'll take each keyword from the spreadsheet,
put it into the search bar and click search.
Now I look at the number of search results here,
which basically tells us the competition our book faces.
Now this figure goes into the second column on the spreadsheet,
under the heading Amazon Search Results and I'll repeat this for each keyword.
And what I'm looking for are those words with search results of
1000 or less,
as I've found it a lot easier to rank books on the first page in those
cases, as they don't have huge competition. However,
I did mention earlier that I'm going to break my golden rule because this
particular niche I've found has many books on the first page that are not
actually optimized for the keywords.
So like this example here that was only published in May this
year and making good sales and getting reviews,
it is possible to get your books ranked with your keywords if the search results
are in fact higher than 1000 like this here. Now,
if you're looking to run ads on your books then definitely target those higher
competition keywords.
Now I also have a plugin installed called Keywords Everywhere,
which I pay for to get credits.
And this plugin will give this number here,
which is the number of searches per month on Google for this particular keyword.
Now not all keywords have this number and this figure isn't vital,
but it does give a keyword a bit of extra strength.
So this number will go into a third column on the spreadsheet.
Now you'll notice I do all my searches in the All category and
not the Books category.
And I'll leave a link to a video above which explains why.
But basically this is where customers do searches for their
products. So we end up building a spreadsheet,
like this one here,
of a lot of useful keywords and their competition on Amazon,
which we can use in the titles,
subtitles and seven keyword boxes of our books to give them their best
chances of ranking on the first page of Amazon.
You can go through this process and do it yourself for free.
Or as you can see here, I've already done it for you.
Now I've uploaded this keyword list to my Gumroad shop along with all
my other lists of keywords, which I'll leave a link to below in the description.
And I've priced it at just $1 because there are 84 keywords in total,
and it is a pretty long process to go through.
So it will save you your most important resource, which is time.
Now, as I said earlier, the second part of this video,
we'll cover finding and creating the interiors for these books with some useful
tips and shortcuts and creating a basic cover,
which I will publish to YouTube this Friday, in four days time. Now,
unless you're watching this months from now,
in which case it's already released and will be linked to in the description
below.
So make sure to hit the subscribe button and turn on notifications to be first
to that video. Now this video covers the keyword research,
but another essential component to that is using and putting those
keywords in the correct places. So in order to find out how to do that,
watch this video next, which will explain all my tips and tricks.
So thank you very much for your time. It's very much appreciated.
And until next time, goodbye.