You're on YouTube.
You're making money.
But how do you find out how much money YouTube actually
owes you?
Well today, I'm going to walk you through your AdSense
account, to give you a rough estimate of how you can figure
out how much money Youtube owes you.
That's coming up.
Hey guys, my name is Tim Schmoyer.
And it's Thursday, which means it's time
to do some Youtube Q&A with you guys.
Ryan Wilcox wrote in and ask this,
how do you find the money that they owe you?
I saw on mine, at first, the amount.
But now just says a stupidly low amount.
How could that be?
Please help.
Great question, Ryan.
It would be great if YouTube would just
publish that big number for us.
But there's a lot of things that go
into determining how much money you're going to earn.
While your videos are being served,
YouTube is constantly validating clicks, and finding
fraudulent ones, and discounting those,
because it wants to keep its platform as
safe and predictable as possible for advertisers, so they get
the value out of this of what they're putting it.
Which then means that more money will come here, and more of us
will get paid.
So it's a great system.
But even though Google is validating all those ad clicks
while your videos are being served,
it then runs it through another rigorous process right
before it pays you, just to make sure.
And all the variables that go into that
is why they only give you an estimated earnings,
not the actual amount that's going to come.
Because they don't even know that themselves
until right before they give it to you.
So how can you get a rough estimate anyway?
Well, what I do is, you can go to your Google AdSense
account-- just go to adsense.google.com and log
in there.
And at the top of the page, click on performance reports.
And then in the left side bar, click on products.
And the product that YouTube falls under
is hosted AdSense for content.
Click on that.
And the across the top of the page,
you'll see a lot of different abbreviations.
Estimated earnings-- which is probably at zero for you.
Page views-- which, in this case,
is the total amount of monetizable views.
Clicks is the number of times someone has clicked on an ad
next to one of your videos for the selected date range.
Paid CTR is clickthrough rate.
And that's approximately the percentage of people out of 100
that are clicking on an ad.
CPC is cost per click.
And that's roughly at the amount of money
that an advertiser is paying per click
against one of your videos.
Page RPM is roughly the average that you
are making per 1,000 views on YouTube.
And then the total earnings there calculates all that up
for you.
And you scroll down the page a little bit,
you can break it down in little more detail, by day.
And you can add these things called
dimensions, which are other things that help you see-- one
thing that I really think is cool, like platforms.
You can see desktop versus tablets, versus mobile,
and how each of them are performing.
And there's many other options there
you can play around with as well.
So how do you use this page to actually figure out
how much money they owe you?
Well, Youtube will accumulate your money
that you're earning from the first of the month
to the end of the month.
So the first thing you need to do is go up to the date range,
and set it to the first to the end.
Then look at that total earnings number,
and deduct somewhere between 16% to 18%
for how much they will take out of that as they
run your numbers through their final testing validation
process.
In my experience, it's been closer
usually to 18% than the 16%.
So maybe take 17% out, just to average it out.
Maybe 17.5%.
And that's roughly how much money
you have earned for that selected date range.
I wish there was a simpler way for you guys to do that.
But that's pretty much the best system
that I've come up with how to do it.
If you guys have other ways of figuring it out,
comment below, and let me know.
And for those of you guys who dig around your AdSense a lot,
just playing with all these numbers, and different options
here.
I'd love to hear from you guys.
What kind of reports do you regularly
generate inside of AdSense?
I look at it maybe once every couple months.
I don't really dig into it that much.
I personally just like making good content-- hopefully
for you guys-- and producing it for you.
I know a lot of you guys are really big math nerds,
and you're really into spreadsheets, and analytics,
and that type of stuff.
So comment below.
Help the rest of us out who aren't really that way.
And if this is your first time here,
I'd love to have you subscribe.
Every week, I answer a question for one of you guys,
to help you out with the stuff you're doing here on YouTube.
On Tuesdays, we take a look at all the updates,
and the changes that are happening
to YouTube all the time, and talk about
of the implications it has for us as creators.
And then on Wednesdays, I just give you
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So thank you so much for letting me be a part of you guys grow
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