When I learned how to find real estate investment deals on LoopNet, it changed
the game for me as an investor and I want to share with you exactly how I use it.
Hey there, my name is Mike Fritz. I'm the founder of Titanium Capital Investments in the multi-family
CEO system. My greatest passion is helping investors just like you create financial freedom
with multi-family real estate. In this video, I'm going to share with you how to leverage one of
the most powerful commercial real estate platforms in the world, LoopNet. Make sure you stick with me
till the end because I have a free gift that I want to give you for tuning in with us today. So,
if you want to invest in commercial real estate and leverage LoopNet, let's go. The very first tip
with using LoopNet as a strategy to find deals is to pick your city or pick your market. As I teach
our students in all of our programs, I want your market to be driven by your strategy. Your strategy
dictates your market. If you're trying to fix and flip, you can do that in any market. Trying to
wholesale? You can do that in any market. If you're trying to buy and hold, you need to choose very
specific markets that leverage and are good for the asset classes you want to invest in. If you're
going to buy and hold and hold a property, our goal is that that would appreciate. Well, if it's not
going to appreciate, we don't want to be in that market. And especially if you're going to buy and
hold, you want to make sure markets that are on a growth path, that population and job growth are
increasing exponentially because those are the markets where you're going to see major growth
in value of your property. So when you leverage LoopNet, you want to pick your area but make sure
you pick it based on the asset class you want to invest in and based on the exact strategy you want
to leverage for that asset class. And the 2nd way to leverage LoopNet is to choose the asset
type you want to invest in. The power of LoopNet, it collects all kinds of commercial real estate
for the presentation to investors, literally. If you want to buy multi-family, LoopNet has it. You
want to buy retail? LoopNet has it. You want to buy storage units? They have it. You want to buy office
space? They have it. If you want to buy golf courses, they have it. LoopNet is a powerful platform that
gathers commercial findings and presents it to investors. So, again, the asset class you're choosing
and what type of investment you want to go into, LoopNet will have that specific asset class and
you can start looking in the specific area you want to invest in with that specific asset class.
I have literally found multi-family deals, golf courses, storage units and everything in between on
this one specific platform. It's one of the reasons I love this platform so much. When using LoopNet
like many other MLS listing sites, your asset class will drive the types of filters you want to use so
you're finding the kinds of properties you want to buy. Right when you go to LoopNet, you're going
to see 2 boxes on the homepage. You're going to see an asset class box and a city box, meaning the
asset class is going to be a drop-down menu where you can pick what type of asset class you want to
invest in and the city will just be where do you want to invest. You can put multi-family Atlanta,
Georgia then it will come up and you'll start seeing those specific assets in that specific city.
Then once you get inside the world of LoopNet, you're in that city with that asset type,
you can start adjusting the filters to fit the kind of property you want to buy. So, if you want
to buy multi-family, do you want to buy 1- bedroom, 2-bedroom, 100-unit, 50-unit? You can start adjusting
your filters so that you not only find the kind of asset you're looking for, but you also find the
size and the quality of asset you're looking for. When you're setting your filters inside of LoopNet,
you can set based on price, based on location, you can set based on the letter of asset classes at
A, B, C or D property. You can set in all these filters so the property you're looking for is
right in front of you, makes search time much more efficient and it gives you the ability to find
the property a whole lot faster and get to that property as fast as possible. Because again as a
side note, LoopNet is an MLS listing site. It has a lot of competition, so when you see a property that
looks pretty good, go after it quickly and go after it hard because that property probably won't be
there very long. Before we go to the next tip, make sure you subscribe and hit that bell notification
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After you've chosen your city, you've chosen your asset class, you've chosen your area, you've set all
your filters, now a list of properties will come up and you'll start thumbing through the kinds
of properties that fit what you're looking for. So, on the right, you'll see a long list of properties
that you can start to thumb through. Sometimes it will be pages upon pages, sometimes there will only
be a few properties that fit what you're looking for depending on the size of area you choose. So,
you can start honing in on what properties you actually want to start pursuing. As a side note,
once all these properties come up, there's a little icon on the right hand side of the map
that you can click draw, it removes the boundary and you can create your own boundary. So, let's say
there's tons of properties, you can say, "I only want to know about the properties in Northeast Atlanta,"
you can draw that with literally your pad on your computer and it will literally give you
the properties that fit your filters inside of that line you've drawn. It's a beautiful platform
that helps you thumb through properties so quickly, and it's a really powerful platform that everybody
should be using especially those going after commercial real estate. As a side note on Loop
Net, you will often see residential properties sold within portfolio packages. So, while there
might be a single-family home, somebody might be selling 20 or 30 single-family homes as a package.
So, they see that more as a commercial buy because a bank will give 1 loan on all those properties.
So, sometimes you might find some single-family homes but they usually will be sucked into a
bigger portfolio of a mass commercial deal. So, after you see the property you want to look at, you
click on that property and that property will open up and it will give you a lot of information about
that property but more importantly, it'll give you who's listing that property and who you need to
contact. So, click on that property and which leads us to our next tip, it's time to contact the agent.
After you see the property, you see some pictures, you see this looks like a property I want some
more information on, you can then contact the agent. But before you contact the agent, do one specific
thing. Thumb through the page on LoopNet of the property, they'll often attach documents that
answer a lot of your questions. One of the fastest way to get a broker to be frustrated with you
is ask questions that were answered inside the page. So, click on those documents, go through them
and make sure you answer all of your questions from the information already provided before
you call that broker. And when you call that broker, if you reference all this information,
they'll know you went through it, they'll know you're a little bit more serious of a buyer.
There will always be a listing agent with the property, so you want to call those listing agents
every single time you find a property you like, you want to reach out to them and connect with them.
Usually there'll be a phone number and a built-in message system inside of LoopNet.
You can click that message system, send them an email and they'll get information from you that
says this person's interested in this property or as I do, I tend to use the phone number and just
pick up the phone and call and say, "I'd like some information about xyz address." That often shows I'm
a go-getter, I want to get on the phone and talk about this property and see if it's a deal that
actually fits what I'm looking for. As a side note to brokers as you're picking your agents, agents
tend to list the same kind of property. So, if you see an agent that listed an 8-unit and you're
looking for a multi-family, guess what? That agent probably works with owners that own properties
like this. So, if this property doesn't work when you call that broker, you often can connect with
that broker over other properties that they have for sale. Brokers are a book of information and a
book of deals, not just 1 deal. So, if you want to invest in real estate and leverage LoopNet,
call those brokers not just about this deal, but other deals that they may have on the docket.
Because especially in commercial real estate, there's things called pocket and napkin listings.
These are listings that commercial brokers have in their pocket, it's the idea that they have it
on a napkin, nobody else knows about it and you might see this property, call them and connect
with them over many more deals. I was living in Cincinnati, Ohio and I was looking at LoopNet
one day, found a property I wanted some more information on, I called the broker and the
broker said, "Here's the code to get in, you can let yourself in, kind of take a look at the property."
We did that but I built a relationship that I still have today with that broker and I get an
email every single week with properties he has for sale that aren't even on market. I leveraged
LoopNet to build 1 relationship in which I get an email with 15 to 30 off-market properties
every single week ,that's the power of LoopNet and that's the power of building relationships
with brokers. It's not just to find deals, it's to find relationships. I want to give you a free gift
for tuning in today. If you click the link below, you're going to be taken to our free multi-family
master class. It's a 60-minute training I did to help investors just like you bust into the
multi-family real estate market even if they've never done a deal before or if you've done a deal
before and you want to scale, this training will tell you exactly how. I'll see you in the training.