LIFE.
LIFE. >>
LIFE. >> I'M YOUR HOST, AUBREY. YOU KNOW IT'S THURSDAY, MY
FAVORITE DAY OF THE WEEK.
FRIDAY EVE WORKING REMOTELY IS
THE REALITY FOR SO MANY
FAMILIES NOW AND FOR SOME IT'S
TURNING INTO A PERMANENT
ARRANGEMENT.
IN THIS PANDEMIC SO MANY
FAMILIES ACROSS THE COUNTRY ARE
TAKING A CLOSER LOOK AT WHERE
THEY LIVE AND IF THAT'S REALLY
WHERE THEY WANT TO BE.
FOR SOME IT'S THE COST
OF LIVING OR DESIRE FOR
DIFFERENT OPPORTUNITIES OR
MAYBE A MORE FAMILY ORIENTED
CITY.
WELL, LIVABILITY DOT COM HAS
JUST RELEASED THEIR ANNUAL LIST
OF THE TOP 100 BEST PLACES TO
LIVE IN EDITOR IN CHIEF WENONAH
DE MAYO EDIGER IS JOINING US
LIVE TO TELL US WHICH CITIES
MADE THE CUT.
THANKS FOR JOINING US.
>> THANK YOU SO MUCH.
SO WHY DID YOU GUYS PUT
TOGETHER THIS LIST AND HOW ARE
THE CITIES RANKED?
>> WHAT'S THE CRITERIA?
>> YEAH, SOOOOO LIVABILITY DOT
COM PUTS TOGETHER THE TOP 100
BEST PLACES TO LIVE LIST EVERY
YEAR.
AND WE PULL IN THOUSANDS
OF DATA POINTS FROM ALL
DIFFERENT CATEGORIES.
SO WE'RE LOOKING AT THINGS LIKE
ECONOMIC RESILIENCE, JOB
OPPORTUNITIES, QUALITY OF LIFE
AFFORDABILITY, ACCESS TO NATURE
,EDUCATION, HEALTH CARE, ALL
KINDS OF STUFF.
WE RANK MORE THAN A THOUSAND
SMALL AND MID-SIZED CITIES.
SO THOSE ARE KIND OF OUR BREAD
AND BUTTER WE FIGURE PEOPLE
KNOW ABOUT, YOU KNOW, L.A. AND
NEW YORK AND MIAMI AND WHY
THOSE PLACES ARE GREAT PLACES
TO LIVE.
BUT I THINK PLACES LIKE
SACRAMENTO SOMETIMES GET
OVERLOOKED AND SOME OF THESE
COOLER LIKE MIDDLE MIDDLE SIZED
CITIES.
SO WE PUT DATA AND WE EVERY
YEAR WE HAVE THE TOP ONE
HUNDRED AND THIS YEAR NUMBER
SIXTY THREE WITH SACRAMENTO OH
LIKE IT IS SEVERAL CITIES.
>> SO BEFORE WE GET TO THAT I
DO WANT TO ASK HAS CALLED IT
HAD A BIG EFFECT ON THESE
RANKINGS.
>> IT HASN'T.
IT HASN'T.
IT'S KIND OF AN INTERESTING WAY
OF LOOKING AT THINGS.
I THINK THAT THESE RANKINGS ARE
MORE RELEVANT THAN EVER RIGHT
NOW BECAUSE OF COVID BECAUSE
WE'RE SEEING MILLIONS OF PEOPLE
REALLY, REALLY REASSESS WHERE
AND HOW THEY WANT TO LIVE.
SO ALL OF THESE PEOPLE THAT ARE
LIVING IN THOSE BIG EXPENSIVE
CITIES AND SEEING THEIR WHOLE
PAYCHECKS GO TO PAY RENT, YOU
KNOW THAT THE SHEEN IS KIND
OF OFF OF THOSE CITIES RIGHT?
BECAUSE IT'S JUST LIKE WE SAW
HOW KOVEN WAS AFFECTING THEM.
THEY MIGHT HAVE LOST THEIR
JOBS.
THEY'RE REALLY WORRIED ABOUT
MONEY.
THEY DIDN'T FEEL SAFE IN SUCH A
CROWDED SPACE.
SO NOW PEOPLE ARE LOOKING AT
SMALLER MIDSIZE CITIES.
THEY WANT A SENSE OF COMMUNITY.
THEY WANT SAFETY.
MIGHT
MIGHT HAVE HAD THE OPPORTUNITY TO WORK REMOTELY. AND SO THEY'RE KIND OF THIS
HORIZON OPENED UP OF LIEK ALL
THESE COOL PLACES TO LIVE.
AND SO I THINK NOW MORE THAN
EVER PEOPLE ARE REASSESSING.
WE'RE ABLE TO SAY HEY, CHECK
OUT THESE HUNDRED CITIES.
THEY'RE OFFERING EVERYTHING
YOU'RE LOOKING FOR RIGHT NOW.
>> THAT'S AWESOME.
WELL, IT'S GREAT TO HEAR THAT
SACRAMENTO MADE THE TOP 100 THE
TOP SIXTY THREE ACTUALLY.
AND SECONDLY, THE ONLY
CALIFORNIA CITY ON THAT LIST IS
WHICH I KNOW SOUNDS A LITTLE
SCANDALOUS BUT IN THE PAST
WE'VE HAD LISTS THAT WE'RE
ACTUALLY THE MAJORITY OF THE
CITIES WHERE CALIFORNIA CITIES
AND IT JUST KIND OF DEPENDS HOW
THE ALGORITHM IS WORKING THAT
YEAR.
>> THIS YEAR WE HAD A BIG FOCUS
ON AFFORDABILITY AND
OPPORTUNITY.
AND SACRAMENTO AS A CITY
OBVIOUSLY THE BEST CITY IN
CALIFORNIA FOR THOSE THINGS
RIGHT NOW ACCORDING TO OUR
RESEARCH, IT DOESN'T RELY ON
THE HOSPITALITY INDUSTRY OR THE
ENTERTAINMENT INDUSTRY LIKE A
LOT OF OTHER PLACES IN
CALIFORNIA.
IT'S EXTREMELY AFFORDABLE
COMPARED ESPECIALLY COMPARED TO
PLACES LIKE SAN FRANCISCO AND
LOS ANGELES.
YOU CAN HAVE A REALLY, REALLY
GOOD QUALITY OF LIFE THERE FOR
A FRACTION OF THE COST OF A LOT
OF OTHER PLACES IN CALIFORNIA.
YOU MAKE SOME GREAT POINTS AND
IT'S TRUE.
YOU KNOW, THERE ARE SO MANY
PEOPLE MOVING OUT TO
SACRAMENTO.
I DON'T KNOW HOW LONG IT'LL BE
A MIDDLE SIZED CITY.
IT MIGHT BE ONE OF THOSE BIG
CITIES SOON.
AND TELL US WHERE THE THREE
CITIES ON THE TOP OF THE LITS
THE THREE CITIES ON THE TOP
OF THE LIST WERE.
>> LET ME JUST PUT THIS IN FORT
COLLINS WAS NUMBER ONE FORT
COLLINS, COLORADO AND NUMBER
TWO IT WAS ANN ARBOR, MICHIGAN
AND NUMBER THREE WAS MADISON,
WISCONSIN.
>> AND WHY DO YOU THINK THOSE
ONES MADE IT TO THE TOP?
>> THOSE ONES ARE PRETTY
FREQUENT PLAYERS ON OUR LIST
JUST BECAUSE THEY KIND OF HAVE.
AGAIN, ALL THOSE THINGS THAT
THAT PEOPLE ARE REALLY LOOKING
FOR.
THEY HAVE THE AFFORDABILITY.
THEY HAVE THE TIGHT KNIT
COMMUNITY.
THEY'RE ALL, YOU KNOW, COLLEGE
TOWNS.
SO THEY HAVE THAT EDUCATION AND
THAT THAT JUST KIND OF ENERGY
THAT YOUTHFUL ENERGY THAT
PEOPLE ARE LOOKING FOR.
>> OK, AND I MENTIONED EARLIER,
YOU KNOW, IN YOUR INTRO REMOTE
WORKING THAT'S REALLY EMERGED
AND FORCED PEOPLE TO RETHINK
WHERE THEY LIVE VERSUS WHERE
THEIR WORKPLACE MAY BE LOCATED
AND SOME PEOPLE JUST LOOKING TO
GET OUT OF THE AREA BECAUSE
THERE'S NO NEED TO LIVE IN A
CERTAIN PLACE ANYMORE.
>> YES, ABSOLUTELY.
>> PEOPLE NEED TO REALLY MAKE
THEIR DECISIONS ABOUT WHERE TO
LIVE BASED ON JOB WAS FIRST AND
FOREMOST, YOU KNOW, LIKE CAN I
BUILD A CAREER HERE IS THE
OFFICE BASED HERE IS THE JOB I
WANT IN THIS PLACE.
ALL OF A SUDDEN, YOU KNOW, THIS
YEAR WE SAW MILLIONS OF PEOPLE
HAVING GROWING REMOTE LIKE
INSTANTLY OVERNIGHT BASICALLY.
AND SO ALL OF A SUDDEN THEY
COULD WORK WORK YOU KNOW, KEEP
THEIR JOBS THAT THEY WERE
WORKING AT BUT LIVE ANYWHERE.
AND SO THAT JUST REALLY IT
OPENED UP ALL OF THESE
POSSIBILITIES.
WELL, I'M GLAD YOU PUT
SACRAMENTO ON THE LIST IS 63.
ARE THERE ANY OTHER REASONS YOU
CAN THINK OF WHY WE MADE THE
LIST?
>> ABSOLUTELY.
YEAH, A BIG ONE.
THEY SCORED REALLY WELL IN
DEMOGRAPHICS.
SO THERE IS A LOT OF THE
DIVERSITY THERE JUST IN TERMS
OF NOT JUST RACIAL DIVERSITY
BUT YOU KNOW, NATION OF ORIGIN
AND AGES AND SOCIOECONOMIC
DIVERSITY THAT KIND OF STUFF.
THE ECONOMY THERE IS REALLY
RESILIENT AND HAS LOTS
OF OPPORTUNITY BUILT INTO IT.
LOTS OF JOB LIEK STABLE JOBS,
THAT KIND OF THING.
AND THEN THE FOOD AND ART SCENE
IS AWESOME.
AND I KNOW YOU KNOW, THINGS ARE
REALLY, REALLY HARD RIGHT NOW
IN TERMS OF , YOU KNOW, THE
FOOD SCENE AND THAT KIND
OF STUFF.
BUT YOU STILL HAVE THINGS LIKE
PUBLIC ART AND OUTDOOR DINING
AND ALL OF THAT STUFF THAT
PEOPLE ARE REALLY LOOKING FOR
EASY ACCESS TO NATURE IS GREAT.
YOU GUYS HAVE THAT IN SPADES.
SO JUST A LOT GOING FOR YOU.
>> AWESOME.
WELL, IT'S GOOD TO KNOW WE'RE
IN A PLACE TO BE ACCORDING TO
LIVABILITY DOT COM.
THANKS SO