Hey yes, so I did a video in March about Pinterest Fresh Pins because I found
that a lot of people's Pin Seach, Saves And Repins we're going down & mine was
going up! I didn't know why mine was going up but I figured out I did some
reach digging into the algorithms. I reached out to Tailwin and Pinterest
to say what's up and then I got some feedback and some answers so here's a
little quick little video about what I discovered and what I'm gonna do
to see if I can see if I can crack the algorithm, the new algorithm and I'm
gonna take one for the team and share with you what I learned
so we all can figure this out together. Hey long time no vlog or YouTube but I'm
back
For those of you don't know! Who are new to it, Pinterest is essentially a social media
bookmarking site! Unlike other sites like Facebook, Twitter
Snapchat, Instagram -- those sites really about sharing information, sharing things
and engaging and talking and chatting and it's more social where Pinterest,
people use Pinterest usually just use that to organize their things that they
want to do, perhaps recipes, DIY experiments they're gonna do, they're
planning an event, they want to you know organize different beautiful ways of
doing the table arrangements. Rhat's really Pinterest is about organizing
ideas, less so much about sharing and talking and so that's how it differs and
it's similar, it's more similar to Google in that it's more of a search
engine so when people are looking for ideas, for people to just, so folks may pin an
image from your site from when they travel in social media, they may pen
things they find in different websites, onto thesevarious different boards and
there's one thing to have people pinning images from your site which drives
traffic back . Becaue if they want to be able to click through if there's a nice recipe
they click through, they can get the actual recipe by going to your site
after they see a pin in Pinterest so it's another thing for them to convert that
into signing up for your newsletter or maybe purchasing a product on your on
your site or your page, if it's an Etsy page that you have, purchasing your design on
your t-shirt, that's another thing to convert and so what we want to do if
you're using Pinterest for business is you want to convert the traffic into
having people do take actionable steps and so what happens though is if you
want to do that, you have to monitor the platform like all other platforms,
there's an algorithm and like all of the platforms, they change the way they work
and so Pinterest had a measure of change recently that has recently has
disrupted the entire game and this is how it has disrupted the entire game! there
have been platforms and applications and desktop resources, even in a mobile
application built on top of PInterest. When I mean "built on top of Pinterest" what I mean
is that different people create different tools to help people who are
pinning or using Pinterest for business make it
easier, to make it seamless for them! One of the tools or a couple of tools that
that have come out one is called "Boardbooster", the other one's "Tailwind"
and that allows you to schedule your pins, assemble different types of pins
that you want to pin have them go out with different dates another tool of a
resource of one of those tools is the ability to batch form and send out
periodically old pins to keep them refreshed and keep people coming and
keep to you to drive traffic and get attention to those pins so here's how
Pinterest jacked all of that up. Pinterest in its infinite wisdom decided that it's going to deprioritize
and suppress and maybe make towards the bottom old pins. It wants to prioritize
fresh pins and essentially Pinterest wants to encourage its creators on its
platform to create new pins so you created , you're a blogger or your vlogger
of your Etsy, or you have an e-commerce shop, Pinterest wants you to take new fresh
images from new products or new posts and pin them rather than have stale old content
recycled through its page, it's saying that its users want to see new
things. They don't want to click seeing the old things so what that means is that
all those tools that existed before that allow you to send out pins old pins and
so you can just casually set it and forget it, out the window essentially for
the most part, so anyway so that's you that's where we are now for me
personally, I don't have a problem with that because I blog daily. I have, I
manage four different sites regularly JJbraids, Techyaya, Jenebaspeaks and
Bellyitch blog and for Bellyitch Blog in particular, I try blog three
times a day but sometimes it appears one to three times a day, so I'm always gonna
have content that's brand new that's just created to pin and so that's a plus and
I've always done that so I know the story has been recently telling people,
don't worry about blogging too much, don't worry about creating content, take
your old content refresh it, which you can do and put it in different formats.
Perhaps if you have a blog post, you cab convert it into an e-book, you can pin it
out, you can send it to snapchat, you can make a TEDTalk out of it. You can do
different things with one piece of content but in terms of for Pinterest
um you have that one piece of content that you create has can only be fresh once
adding responding to Tailwind via Twitter
I should email them just asking them essentially about their, what they're
doing about this brand new announcement for Pinterest and they have a tool
called what is it called it's a good because a refresh tool is one of those
I forget the name of it but I'm gonna put it here, which allows you to send out tools
so is that essentially obsolete since now fresh Pinterest is
saying not only does it prioritize fresh pins it's going to de prioritize and
possibly ban someone who constantly pins old pins and essentially by banning them
consider them as spammy because it's like you're sending people through the
feed continuously sending old pins, old content and they don't want that old
content so what now and so they responded essentially saying that what
they're essentially doing is just you can't send it out, you have to space it
out and you can send out something thats old for you send out things that's
topical or seasonal so something that's old but comes back to freshen again yeah
well so they said so yes so it's seasonal, so for example we're coming up on st.
Patrick's Day, for exampl,e that's like the next holiday that's the end of the
last day of February is tomorrow for this video and St. Patrick's Day is
coming up so I have an open from last year that I last pinned last year during
St. Patrick's Day, I can pin that again and it's kind of considered fresh
because there's been significant amount of time that has passed since then
so seasonal topics seasonal pins can be brought back again otherwise, other than
sesonal topical pins, your evergreen content essentially is like you cannot repin
that evergreen content too, spaced too close to put together
otherwise you'll be considered violating their or going against their
fresh pin sort of mantra that they're going with now, so there you have it so
I'm gonna do that and see how that works out and join me in this journey and so
I'll try to keep you guys up up-to-date and I'll let you know if I'm
having success with it and if my pins go up or go down. I've had an increase
recently and I had a big dip and then I had increase recently at least I'm thinking
one of the reasons my pin account has gone up is because I pin regular
cause I blog daily and I just started to repin from my blog daily and I think
that is prioritizing my fresh content up and that's why my account was actually
increasing where other people's who might have been a popular and doing
pretty well but refreshing and not really sharing new content because
that's what people have been told, their stuff is going down and so anyways
follow me um let's see if we can figure this out together since there
really is not a lot of information out here so I'm gonna go ahead and take one
for the team and let's get this thing and also subscribe I only have like two
hundred and seventy subscribers so I'm trying to get up to 1,000 so I can
actually try to monetize this platform So by Jay Jay Ghatt! See you next time!
And I also hit the notification button so you can be notified! I'm gonna try to
do these videos more regularly because I'm trying to throw that out because
this is my platform I am just so let's do this together