What's up brand builder Stephen Houraghan here at BrandMasterAcademy.com and in this
video You're Gonna discover seven powerful key message examples from top new brands so you can
learn how to develop a powerful brand messaging strategy that creates Clarity and meaning in the
market about what your brand represents why your audience should turn their heads their attention
and their business towards you so let's kick this video off with a little understanding about what
a key message is in the first place a Brand's key message is like a lighthouse guiding your
customers through a sea of information because that's what noisy markets are like out there
it's the core idea that defines your brand and tells your target audience what you stand for
now this message is what helps your customers to understand what you're all about the unique
benefits that you offer and why they do well to consider you in the buying decision so why are
these key messages so very important well imagine that you're at a party and you meet someone new
now they talk non-stop without giving you a chance to process what they're even saying they jump from
one topic to the next they contradict themselves and they just bombard you with information now
it's likely that you won't remember much of what they said brands that don't have a clear message
are like that person they're overwhelming and they're forgettable now a powerful key message
helps your brand stand out it creates memorable Impressions and it builds lasting relationships
with your customers now imagine you're at that same party and you meet someone different they
speak about things that you're super interested in with Clarity that makes them easy to understand
and they speak with passion and emotion that draws you in how much more likely are you gonna
stick around and listen to what else they have to say and that's how brands with clear and distinct
messages make us feel so let's break down some of the characteristics that make up effective
key messages first up is clarity now Clarity is absolutely Paramount a clear key message is
like a sharp arrow that pierces through the noise it's concise and easy to understand helping your
target audience to grasp your Brand's Essence really really quickly next up is consistency a
consistent key message reinforces your Brand's position meaning and experience creating trust
and a strong foundation for long-term Customer Loyalty then of course you have emotional appeal
a powerful key message resonates with your audience's emotions it's like a warm hug that
makes them feel understood and makes them feel valued fostering a deep connection with who they
are and what your brand represents then you have relevance now a relevant key message fits your
target audience's needs and preferences like it was tailor made for them and that makes your brand
more attractive and trustworthy and I really can't emphasize enough how important relevance is not
just in messaging but in positioning as well the more relevant you are to your audience the more
likely they are to look towards you to help them solve their problems and then of course you have
distinctiveness or uniqueness now a distinctive message sets your brand apart from its competitors
it positions you as the interesting party goer and them as the forgettable one and it gets your brand
stored to memory so let's look at some questions that you can ask either yourself or your clients
to help you develop an effective key message what makes your brand unique and valuable how does your
brand solve your audience's problems or meet their desires what emotions do you want your audience to
associate with your brand how can you communicate your Brand's purpose and values effectively what
specific language and tone resonate best with your target audience so let's have a look at a
few examples of modern brands that are absolutely nailing it with their effective key messages
let's have a look at all birds to start now there a footwear brand that's all about
combining eco-friendliness with Comfort now they focus on people who are environmentally conscious
and want to wear sustainable materials while also enjoying the comfort of natural materials
Albert's key message is better shoes in a better way now this message really showcases the Brand's
commitment to Green practices and making sure that their customers feel comfy in their shoes next up
is glossier now glossier is a beauty brand that's all about natural authentic looks and expressing
yourself through skin care and makeup they're reaching out to women who are just fed up with
unrealistic beauty standards from traditional Brands and that industry as well glossier's
message is skin first makeup second and smile always I really love that message now they focus
on Simplicity and authenticity making their brand relatable and appealing to their target audience
next up we have Peloton now Peloton is changing the game for Fitness enthusiasts by bringing
energetic Community Driven workouts right to their homes now they're targeting people
who love group workouts but are looking for a more convenient solution now Paladin's message
is motivation that moves you now the brand offers high energy Community Driven workout
experiences and that sets them apart from those old school home workout options and
it also sets them apart from traditional gyms as well so I really like that message
the next example of a brand that's killing it with their effective key messaging is everlane
now everlane is a fashion brand that's really putting a spotlight on ethical
manufacturing and sustainability now they cater to Consumers who care about the environment and
worker conditions as well and they consider those things when they're making purchasing decisions
it's not just about the price and it's not just about the convenience it's about those ethical
considerations now everlane's key message is radical transparency and ethical fashion and
by revealing their manufacturing processes and prioritizing sustainability they really
do attract that conscious crowd now the next example of effective key messaging is quip now
if you don't know what quip is quip is a modern Oral Care brand that's all about simplifying your
daily routine with Sleek well-designed products they're targeting busy people who want convenience
and minimalist design in their Oral Care habits Quick's key message is better oral health Made
Simple they're all about providing an effortless experience while elevating everyday Oral Care
Essentials the next example I want to show you is outdoor voices now outdoor voices is an activewear
brand that's big on inclusivity enjoyment and bringing people together through Fitness now
they're looking to connect with a diverse audience that values fun and play over competition and
Perfection so those traditional ideas of going to the gym and competing and having that perfect body
outdoor voices kind of goes against that their key message is pretty simple it's doing things
is better than not doing things and really when you think about the type of brand they are and
the type of person that they're trying to attract that really is an effective key message the brand
encourages people of all shapes and sizes and abilities to join in and get moving and then
there's Casper now Casper is a sleep Solutions brand that really wants people to understand
the value and the importance of a quality sleep and embrace Innovative designs they're targeting
individuals who are ready to invest best in comfortable cutting-edge Sleep Products to
get a better night's rest now I can tell you that although I don't own a Casper mattress I am their
target audience and they are singing my tune I'm a parent with three young kids and I understand the
value of a good night's rest and I am prepared to invest in quality products like this and I
can tell you that their messaging is on point the key message is better sleep for brighter days they
emphasize the importance of quality sleep and they showcase their Advanced designs to help customers
snooze a little better so now you've seen these powerful key message examples from top new brands
it's time to reflect on your own brand messaging so ask yourself what makes my brand stand out and
how can I communicate that effectively to my target audience how can I leverage powerful
key messages to Foster loyalty Drive growth in my business answer these questions and your audience
will have more clarity around how you fit into their lives now if you want to dive deeper into
brand strategy then this video here will help you out but before you click it if you want to become
a master of brand make sure you hit the like And subscribe to get notified when we release new
videos just like this until next time Brian like a master and I'll see you in the next video [Music]