- Making the decision to advertise on YouTube
is probably a good choice.
(pillow pops) (upbeat rock music)
But to make sure, you first need to know
all about YouTube advertising rates,
which is why in this video,
we're covering just how much YouTube ads cost
and I'm gonna give you a few simple tricks
to get even more bang from your marketing buck.
Let's get to it.
Hey there, my name is Adam Erhart,
and welcome to the Modern Marketing Show,
where we help you make marketing that matters.
So if you're interested in learning
about the latest and greatest marketing strategies,
tools, tips, tricks, and tactics,
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All right, let's talk money,
specifically YouTube advertising rates.
Just how much do these YouTube ads cost after all?
And what things can you do to make sure
that you're gonna get a positive return
on investment from your YouTube Ads?
Well, that's what this video is all about
and I've got a few simple tips
to help make sure that your next effort
is maximally effective.
The first thing you need to know,
when it comes to YouTube Ads
is that there is a number of
different placements and options
and formats available for you.
You've got everybody's favorites
trueview in-stream ads,
those skippable ads you see
right before trying to watch your favorite video.
There's also bumper ads,
short, six second videos
and you got trueview discovery ads
which allow you to show up for
popular search terms.
There's other options available as well
but inside the agency we tend
to use trueview in-stream ads about 90% of the time.
So if you're brand new, probably a good place to start.
Now the beauty of YouTube Ads
is that you only pay if somebody actually
engages or takes action with your video.
This could mean watching 30 seconds of it
or clicking on it
depending which format you've chosen.
But no action means no cost.
This is obviously amazing and
a huge breath of fresh air for businesses
who are used to advertising on
kind of the old school media like
newspapers or radio or even on TV,
where you're going to be paying
regardless if someone takes action or not.
Still, the fact that you only
have to pay for action
doesn't give you a free pass to
create a terrible video ad.
After all, you do want your ad
to actually convert into clicks
and costumers and eventually revenue.
Plus, as we're gonna cover in the next section,
better videos equal better results
and cheaper costs.
Advertising on YouTube is much the same
as the other ad platforms like
Facebook Ads or Instagram Ads
in that they act like an auction.
This means they take into consideration
a number of different factors
including the targeting,
the placement, the quality of the ad,
even the season or time of day that it's running.
Well, they then try to find you a place
and bill you accordingly.
Now this stuff can get pretty technical,
pretty fast so if you're brand new,
my advice is just to leave things
as automatic as possible.
All that said, there are three things
that you can do to immediately improve
your ad results and therefore decrease your costs.
The very first thing you
want to do in your ad is call out
or get the attention of your ideal target market
and who you're trying to communicate with in your ad.
You want to make sure you do this
in the first five seconds though
because remember that skip button
is only a click away.
Now by calling out your target market,
and making sure to do it in the first five seconds,
it does two things and it does them really well.
The first thing is that it clearly identifies
that exact, ideal target market
that you're trying to communicate with.
And draws them in by calling them out.
The next thing it does is it lets everyone
who isn't your ideal target market
know that this isn't for them
and let's them go ahead and skip.
This saves them time and you money.
The next thing you can do is really make sure
your targeting is on point.
This means spending a little bit of time
ahead of time and really crafting out
that ideal customer avatar
and exactly who your trying to reach.
Now, fortunately YouTube Ads uses
the Google Ads platform
which means you've got a ton
of different targeting options available
including demographic details
and interest targeting
and pretty much everything in between.
If you've got an E-mail list
or a YouTube audience well,
you can also leverage these
with YouTube retargeting, which I highly recommend.
The final tip here is to make sure
to really level up
the overall quality of your ad.
Now, I'm not saying you need a
Hollywood Level Production
and in fact even a selfie video
can work just fine.
But, you need to make sure that
the content of your ad
is really dialed in and on point.
At the end of the day,
it's the content and the words inside
the ad that are really gonna make the sale,
more than the overall production value.
So, spend a few extra minutes
or even a few extra hours ahead of time
and really craft out the perfect
video ad script for your next video ad.
If you need a little help with this
you can visit
adamerhart.com/videoadtemplate and you can
download a free template that's
going to walk you through exactly what to say
and how to say it
which will really help make this easy.
So, now that we've got all that covered,
where's the best place to start?
Well, seeing as YouTube ads
do operate like an auction
the rates can vary depending
on the industry, and the ad,
and the targeting that you're choosing.
But, overall, we tend to see ad view rates
somewhere around the range of five cents
to thirty-five cents a view.
If you're just getting started,
even a budget of ten bucks a day
is enough to get in the game
and start testing out a few different videos
and a few different targeting options.
Bonus points if you're already running
Facebook Ads or Instagram Ads
because often you're able to take
parts of that message or parts of the styling,
import them over to YouTube, obviously modified
for the YouTube audience, but you're able
to cut down on the learning curve
of what type of message is gonna work
with your ideal target market.
Either way the best way to get started
is really just to dive in
because just like we saw with
Google Ads years ago,
where the prices sky rocketed
as soon as everybody realized
how effective they are, (rock music playing)
well we're starting to see the same thing
with Facebook Ads and Instagram Ads
and you can bet that YouTube Ads are next.
The next step in your journey then
is to check out the video below
on YouTube advertising tips
which is gonna walk you through
my super simple, five part framework
to creating YouTube Ads that work.
Alright, so thanks so much for watching.
I hope you enjoyed the episode.
If so, make sure to give it a thumbs up,
subscribe to the channel,
and say hello in the comment section below.
For more great marketing strategies,
tools, tips, tricks and tactics,
head over to adamerhart.com
and I'll catch you next time
on the Modern Marketing Show.