So the next major thing to figure out when you're wanting to start an online business is, okay,
But who am I going to help, whose problems am I going to solve because an online business, isn't it all about you!
It's all about them. whoever they are
Hey Badasses, welcome back to the Badass Careers YouTube channel
And if you're watching this video, hi, I'm officially your career and side hustle coach
I get the comment a lot that I don't seem like a typical career coach and I'm really not because even though yes
I worked in HR and recruitment for ten years. I'm a millennial I had side hustles
I'm now running my own online business and I absolutely know what it means to have to navigate the modern workplace
Okay, so I may not be wearing a blazer, but I've absolutely got your back
So I'm doing today's video because they got loads of
requests following a video that I put out on the main types of side hustles and in that I talked about
Content creation online entrepreneurship and people started asking me. What about your business type?
I mean, which is more the type of business that I run with badass careers, so I started to get a lot of questions about
Online Business and what it means to run and start a service-based online business where you can work from anywhere in the world?
So what I mean by a service based online business? Is usually when you create some form of content
Okay, so maybe you've got a blog maybe you've got a YouTube channel
maybe you have a podcast and it creates a community or a tribe around you of people who are
Interested in that topic as well either because they need it
They need help or is something that they are also passionate about so you create a community around it and then you offer them
Services to help them learn something go to the next level so it could be coaching services
It could be an online course some people sell books
There's basically some point we usually monetize and sell them something that they need for example
There's an insanely popular YouTube channel, which teaches you how to be your own photographer
Okay
So it teaches you how to take beautiful photos of yourself
Just using the self-timer and setting it up with a tripod and that kind of thing
Which is obviously really exciting for people who are wanting to I don't know grow on
Instagram or take nice photos of their family or for the business, whatever.
Then they put up all of this content for free and they show their expertise and they show that they really know what they're doing
then they offer a very simple step-by-step online course which trains you and
everything you need to know they package their knowledge up and they've put it into an online course for people and
People might buy that ok
so it's the same kind of business model as Badass Careers because I put out free content out there on my LinkedIn on my
Instagram on my YouTube channel and while I hope that I helped thousands and thousands of people for free
I also know that some people are going to want more hand-holding a more tailored
Customized program where I am their coach and I am their cheerleader and I am leading them through step by step a major career
Transformation or they want to get into a very prestigious
Company or graduate program or something like that and they want to work with me one-to-one. So I will offer that service as well
So because there's so many ways that you can grow an audience online and then sell them things like for example
There's people on Instagram with really beautiful feeds and then they sell you their presets
right so that the filters basically that you can put over your
Photos so that they have the same tones and feel as their photos like I'm not gonna focus on businesses like that
I'm very much gonna walk you through what it took me to start an online
coaching business
That I can do from anywhere in the world kind of step by step. At least what you have to do to get started
I know there's a lot of people out there who are watching this who are interested and starting that maybe a
Money generating side hustle. So this is gonna be really really interesting for you
And so what I'm gonna do right now is jump into the three major things
You're gonna need to figure it out before you get started with an online business
So this is gonna be from what you offer who you offer it to and how you deliver it
So it's all very well to say I want to be a coach. I want to help people
I want to sell my coaching services or I want to create an online course
So I want to create a book a step-by-step guide or manual for people to help them solve a particular problem
But like a lot of people you probably think that you don't know anything
Are you not expert enough to be able to teach someone to do something or you don't have any skills or knowledge?
that would be valuable and I'd really really challenge you on that limiting belief because I really
Believe that the kind of people watching my videos
They're bright, they're driven, they're ambitious and they'll absolutely have a side hustle inside them. So these are the kinds of questions
I'm gonna ask you. What are you good at? Where do your skills, interests, and expertise lie?
You do not need a PhD in this I'm telling you you do not need to have your degree in this
It doesn't even need to be related at all
To your current role, but what do you know about what do you do?
even if it's just a little bit better or what are you curious about a passion about willing to learn about to get better than the average joe?
you don't need to take someone from zero to
Absolute world class-leading expert. For example, if you have growing an Instagram account to 5,000 followers
You don't have 5 million followers, but you've got 5000 there will be people out there
I absolutely promise you who will be wondering how to scale my Instagram to my first
5,000 followers they would absolutely
be something that people would pay to learn more about so here are some kind of prompts to get you thinking about the kind of
Thing that you could potentially offer. So what are you qualified in? What do you have certificates in degrees in?
I again I you don't have to but it may be a starting point for you. What accomplishments do you have?
What do you already get paid to do? So this is kind of in your realm
So for example when I was already being paid to be an HR manager
I could have set myself up a summer who gives HR advice to small businesses
For example who can't afford to have a full-time HR manager or to become a career coach
You know that kind of thing what kind of unique experiences have you lived through or are you currently living through you know?
Have you overcome divorce? Have you lost 20 kilos? Have you been homeschooled?
Have you learned to be an excellent presenter and public speaker? Even though you're an introvert?
Have you grown an organic social media following have you lived in a foreign country?
And you could help other experts you live in that foreign country now
Have you had a really hard time becoming vegan and come up with some really successful habits and strategies to stick to it
All of these life experiences are things that other people want to know
how to do potentially and honestly, nothing is off the table I have seen
Successful people earning multiple six figures because they are divorce coaches. They teach people how to grow on
Instagram or Pinterest or search engine optimize their blog posts. I've even seen a bucket list coach. How cool is that?
Someone who coaches you on the bucket list moments and experiences that you want to have before you kick the bucket
so feel free to go crazy here and think about okay think about all the things that you've lived through and all the things where
You just maybe one or two steps ahead of someone who may want to get where you are
Another great question is what do people often come to you for advice on is that how you stay so organized for example?
Could you potentially become an event planner an online event planner or a wedding planner? Do they ask you?
How the hell have you learned to speak so many languages you speak five languages fluently. That's crazy
You could create a whole movement around becoming a polyglot. I used to get asked all the time
How do you write an amazing CV how do you write a CV or resume that makes you stand out and look what I'm doing
now
I've seen super super successful coaches around topics like how to get your baby to sleep through the night a baby sleep coach
That's a hugely lucrative
industry because it really taps onto a
Real need of real pain point for people which I'm going to get into in the following section another question
You could ask yourself here is what are you happy to do for free? What are you really passionate about?
And what do you just love doing and spending your time on are you the person who designs beautiful party invitations for friends?
Are you the person who's always doing tarot card readings for other people?
What do you find fun that other people can find difficult or boring?
What could you talk to people about for hours and hours and hours and not get bored?
So once you've got this brain dump down and what you've got this list of all of these ideas and all of these possible things
that you little bits of knowledge and
expertise and skills and passions and interests and all these kinds of things what I want you to do and it may be easier to
Actually, write down in an Excel spreadsheet at this point, so you have your ideas in one column
And what I want you to do is color code them or put a ranking system one to five
How passionate are you about this topic? How much does it energize you? How much do you find yourself consuming about that topic?
all of these kinds of things
But because to have a successful online business and you're going to need to put in so so so many
Unpaid hours of work to get it up and running. It's really something that goes like this
So it's sort of like persistent ones out like you're not getting any results
It's taking time
If to set everything up you're writing your website you you know
There's so many things to get done and then you can be super successful
But you've really got to have that fuel that passion something that's driving you to be able to stick it out
So what I want you to do now is go through and rank them and really we're going to get rid of anything
that's sort of just a one or at or even a three on the
Level of one to five with five as you're super energized and passionate about that topic
So the next major thing to figure out when you're wanting to start an online business is okay
But who am I going to help whose problems am I going to solve because an online business, isn't it all about you?
It's all about them. Whoever they are. Okay, so you could be
incredibly passionate about
Knitting, right? knitting is your thing. All you want to do all day and all night, isn't it?
but if there's no one out there who's interested in having missing classes from you or buying you your
Innovative and really creative knitting patterns or anything like that, then you don't have a business
So I want you to go back to your list and kind of start brainstorming
What are some problems here that I could solve? For example? I love Instagram. I spend my life on Instagram
I've grown my following to 10,000 followers, right just say that's your thing
Then you can say what are the problems I could solve here?
So these people who want to make a career out of became an Instagram influencer?
So maybe I could teach them how to take stunning photos to the Instagram
Maybe I can teach them how to curate their feed
Maybe I can teach them the hashtag strategy that they need to grow on Instagram
Maybe I can teach them how to do really fun engaging Instagram stories. What are the things that people might want to know?
What might people need to support with what might they need help to figure out that you've already figured out or already lived through things?
That seem to work really really well as when you can save people time. Okay. So time is such a precious resource
so for example if you're a teacher and you
Want to teach other teachers how to make really cool and engaging lesson
Plans and you also sell some downloadables and some templates for them so that it's ready to go. They're saving them time
So that's a problem to solve like I want to create more engaging lesson plans for my students
I just don't have the time. Boom. That's a problem that you can come in and solve
so time
Saving the money or making the money is also a really good one
Almost over us they guaranteed to work because you've got to put in the work and you've got to put in the grit
but you're gonna be off to a really flying start if you can play to one of those aspects.
Now what you should absolutely do to help fulfill this step is I want you to go out and find competition.
If there's competition if there's already people doing this kind of thing, that's an awesome sign
It means that there's a market for it. It means that people are making money doing this
So I want you to go out and not look at big companies or grand
Enterprises or anything who are offering this kind of thing. You know, I have got in the Career Coaching space. There are
huge
Websites who offer career coaching almost on a Henry Ford kind of production line kind of scale and it's all they do
But you don't even know who your coaches before you get matched with them and it's just not the same so I wouldn't even compare
Myself to big websites like that
however
I'd go out there and look at coaches on
podcasts on YouTube on LinkedIn talking about the career topic and I'll see if this competition out there just
Solopreneurs doing their thing one person party that they're offering the kind of services that I could imagine myself
Offering one day and if you find that competition, I want you to drop down. How are these people making their money?
What can you infer about their business model? Okay, so they offer one to one coaching packages they offer group coaching packages
they offer webinars that you can pay for they offer downloadable guides like job hunt guide for $49 or whatever it is and just
Start to get inspired about all the creative ways that they are up there to monetize your passion or expertise
Another place to go is places like Skillshare or udemy there are online course platforms
And again if there are courses selling on these kinds of topics
It means as the topic or a problem or a pain point that people are willing to invest time or money
To have solved and there's also a good idea to check out Amazon as well and to see what kind of books have been
Written on the topic as well
I know that I got super inspired for badass careers when I seen all of the books which were like 90 days to find work
You love and that kind of thing and you see how many reviews they have in you've got
18,000 people who have reviewed the book. They love the book and I'm okay people need this people want this
so once you know
What you can offer what you're super passionate about
Offering and then what the world needs you can start to kind of narrow it down and have a bit of a play with it
So maybe if Instagram coaches on your shortlist, who do you wanna coach?
Do you know how online business owners like me?
Grow on Instagram and give me the tools and tricks. I need to get visibility to my business. Do you want to help influence?
And wannabes that's a completely different kettle of fish do and help traditional structures
But small businesses who just don't have the time to do social media
But instead of having to be their social media manager for them you teach them how to do it themselves
And just as little as two hours a week or something like that
So what you can start to brainstorm here is your niche statement. Okay, so your niche is
Really figuring out the problem you solve for a specific audience and the classic formula that you see everywhere is I help who?
to do what
so that they can result
I'm going to give you some examples
I coach stressed-out busy female high achievers to defeat burnout so that they can keep performing in a healthy and sustainable way.
here's another one. I teach entrepreneurs how to leverage tech so that they can save time
Automate more and scale their business with ease
so
Who are you helping? How do you help them? And what's expected?
result that they could have through working with you another really great framework to look at is what was their point A
Before they met you so zero Instagram followers and what will be their point B after they finished working with you?
So 5,000 Instagram followers or if we take my example point a might be miserable feeling lost
Overwhelmed feeling like stuck in a job where they're just not fulfilling their potential at all
to landing their dream job fully aligned with their purpose
So the next major thing that you'll want to brainstorm on and really try and figure out is okay. But how are you gonna deliver?
This how are you going to deliver this expertise? Are you gonna do one-to-one coaching? Are you gonna sell online courses?
What is it going to look like?
What does your business gonna look like and there are so many different options here and again just going out into the market
It's gonna be super inspiring for you. But the absolute best way to get started is one-to-one coaching
So usually what you do is you'll start one-to-one coaching for free
you'd build your confidence your test out your
techniques you would coach maybe five to ten people for free and you'd really be able to try things up and also when your clients
Start seeing results you get the testimonials as well. That's a great way to get started and all the while while you're doing this
I would recommend that you give give give just choose one platform. It doesn't matter what your platform is
Well, it does and that your people have to be there
Okay, so for Badass Careers, I started out purely on Instagram and wasn't posting on LinkedIn
I certainly didn't have a YouTube channel and I didn't have a website for the first two months of my business
I was on
Instagram and that was it and you give give give
You put out as much content as you can, you put out your content for me
It was like, okay
I'm gonna put out content around
resumes cover letters
LinkedIn job search all these kind of stuff purpose and I saw what people liked and I saw what made them tick and that's awesome
Data, and in the meantime as well as having my free beta coaching clients. I was also running a market survey
I was hopping on calls of people. I was giving them to fill out surveys
I was really trying to understand who are these people and what kind of career?
Problems. Are they trying to solve so you're not gonna have it all figured out when you launched
It doesn't work like that. You have a hypothesis that okay
I think I can use my HR skills to help people with their careers and I think it will look like this and then you start
Hitting the ground and taking their action and you'll get the clarity through action
So the more I got to know people the more I talked to real people and understood their problems the more I threw out
Content and saw what stuck the more I was able to refine my need further and further and further
and the more I'm able to create things that are actually going to be really
Transformational for people so imagine you're studying for free and you're coaching and you're getting results that you're getting testimonials and then you can use that
confidence and those
testimonials to start have your first paying
clients and they start paying you at a certain level and you get testimonials and results and you up level your pricing again and you
Start getting testimonials and results
And in the meantime you're giving as much as you can with your content, you're giving heaps of value for free
You're showing your art you're showing your expertise. You're getting feedback
You're getting to know your community and eventually over time you are gonna have the data
You need to know what your people really really want
So for me, I really wanted to build a course on career purpose
I'm still going to one day for sure, but people ask me over and over again about their resume
So maybe the first course that I'm gonna launch is going to be around resumes
There's just a random example
But the more, you know your community the more you're going to know what they need and what how about like to receive
Oh, do they want an e-book? Do they want an webinar? Do they want an online course?
Would they like a cheaper group coaching program? What do they want from you? It's gonna become
Really really clear. You've just got to get started with your content and your one-to-one coaching
So I know that this is really different to the kind of content that I usually create
So if you did like it
Please give the video a like so I've got that data and I understand as well if this is something that you'd be quite
Interested in a sort of series maybe around online business and coaching and that kind of stuff
I'm really happy to talk to you guys about that more
I'd love to know though what your specific questions are and what's going through your mind
So, please leave a comment down below and let me know what you think. Of course
You can always pop over to my Instagram at badasscareers and send me a DM as well
So until next time guys, I hope that you have a really awesome day
Stay badass!
and i'll see you in the next video! Bye! :)