If we're not providing a high level service,
they'll find somebody else to do it. It's as simple as that.
You know, my dad started the company back in 1991 with just the truck
and a trailer. And you know a dream to provide a high-level service
to his customers. At this point we now have over 500 clients and 125 full-time
employees and 350 seasonal employees that work for us during a snowstorm.
So, my name is Jacoby Boren. I'm the Vice President of Operations for Grass Groomers at
Broren Brothers Snow and Ice Management. We're a family business based out of Columbus, Ohio.
Really growing up and in my family right it was football and it was the business.
I mean that's really what I spent most of my time. I had a lot of great opportunities to
you know to play in really great atmospheres and you know great platform. So, we were able
to win a Big Ten championship you know proceeded to play in the sugar bowl and then you know we
were able to win the national championship back in 2014. So really great experience and one of
those things that definitely had a massive impact on my life and the way you know I do business.
Maybe could have made it a couple years in the NFL but you know I decided my body had already
been through it. I didn't really want to add any excess wear and tear and my passion really
is the landscape and snow and ice industry and it's what I've always done growing up and what
I still have a passion to do every day so it's kind of a dream come true I guess in that aspect.
So when we were in college and stuff and you told me hey you know you guys would all
work together I mean we knew we were because that was that's what our passion is. We were
shoveling snow at the age of like four or five years old. Like we were
literally out there shoveling. We'd be skipping school to you know to go
you know during a snowstorm we'd be doing it so that's what we grew up in.
What we specialize in, we go after you know medical class-A offices. Industrial facilities
and like corporate campuses are kind of what our niche is. I mean when it's snowing you
know there's not an option for us to say you know hey sorry something broke down you know
people didn't show up like it's not an option for us and or for our clients, right? So, I mean
our clients are the kind of base that you know the client base that really
count on us to be there and provide and provide high-level service every storm.
What I try to do is look at how do we become more efficient, and you know how
do we mechanize what we do. With SSV's that's been really the main sidewalk piece of equipment
that we've been going after the past couple years. Three years ago we bought three,
and then the year after that we bought six and this past year
you know it was like 12 or 14. And do the math well you know it's it gets up to 23 or
24 units. That's kind of you know what we're planning on standardizing our fleet with.
Ventrac makes it simple to literally have an all-in-one option right. So,
I mean they manufacture to have you know literally broom or plow or snow blower or
whatever you want to do with it and a de-icing material and it's manufacturing it's kind of
build around that right that's how it's designed. I think it just built heavier and built better.
So I mean when you look at it can take our equipment it's not like we're nice to it
you know. I mean it's in inclement conditions it's you know basically the worst of the worst
it's all wheel drive and you know we haven't had as many maintenance issues as some of the others
that you know have multiple wheels or you know we haven't had to deal with that on the Ventrac side.
So my family and I, we've competed at the highest level at the collegiate level.
You knows we think of ourselves competing at a very high level in the business world in the
snow nice industry. You know, to be able to compete at that level in what we do we have
to have the best employees in the world, we have to use the most efficient and you know
most trusted equipment. That's kind of why in the snow nice that we choose Ventrac is
because you know we know it's rugged we know it's going to withstand you know any storm
that we go up against and it's the most highly efficient piece of equipment that we've found.