If you'd like to know how to do SEO for YouTube videos, you're in the right place.
That happens to be my very expertise. I've helped channels build seven figures
of revenue just from YouTube SEO. Welcome back. We've got Valerie Morris here to
help with this video because she's got a lot of these same questions. She is
growing her own YouTube channel and has a lot of expertise and so you're wanting
to know how to do SEO on YouTube? -Yeah. You know, a lot of my clients and even
some of my own projects, I understand a lot of the basics of SEO off of YouTube
but I'm curious to know a little bit more of the specifics of how it all
applies on YouTube specifically. One of my biggest questions is, are there tools
that you can use outside of YouTube to get a feel for what might work on
YouTube? -That's actually a pretty good question. It's actually easier than you
think. If there's an SEO tool that you really like, even if it says that this is
data that applies to Google. Google owns YouTube and Google often recommends that
people watch YouTube videos. So you can just use the tools to do the keyword
research or do the SEO work that you already love and it it'll work. But I will
show you one that is my very favorite. That's kind of replaced all the others.
-Okay. -Okay. So, I'm going to bring up SEM rush. -Okay.
-Years ago, I used to use their software but I stopped for a while just because I
found other tools that replaced it. But then I talked to them when I was at an
event. They had a booth there and I told him about all the the lengthy process
that I went through to do keyword research. And I said, "Do you have anything
that could help me simplify my process?" And the guy smiled and pulled out his
iPad and he showed me the tool that I'm going to show you right here. It's the
keyword magic tool. It says new next to it. When he showed it to me, it was in
beta. -Oh, very cool. -Now, this tool is a game
changer when it comes to my strategy of YouTube SEO. Which is positioning
somebody like you who has an expertise, positioning and influencer on YouTube.
This is gold. -Great. -Okay well that's the tool.
-You're going to show me how to use it? -Sure. So, let me introduce it this way.
It's the keyword magic tool and what the tool is good at is finding the leaves.
Have you heard my tree analogy? -Yes. But why don't you explain it again? -Okay. A
tree has a trunk, branches and leaves. the trunk is really broad. The leaves are
really really specific. So, when we have... When there's videos that we want to film,
we can think of our our trunk or branch categories like influence. Okay? But
what are the questions that people are asking? What are the specific leaf topics
that people are asking? That's what we use this tool for. -Okay. -So, if I type in
influence... Okay, what we first see is what we typically see another keyword tool. So,
this... This is like... You know, very common to a see. It's like how to win friends
and influence people. There's a question sort of social media influencer. If you
come up here, there's this button right here. And this is where the magic is. If I
tap on questions, then it loads again and now all my results are our questions
that people are asking about influence. These are what people are actually
searching for. -Wow. -And there's hundreds and hundreds of questions here.
I can keep scrolling down the list. You know, "How to be a social-media influencer?
How to become an influencer?" And my recommendation actually is to start with
the lower volume first. Even when I say first, you can even spend the first year
just answering questions below 100 searches per month. -And what's the
thought process there? -The higher the number typically means the higher the
competition. And it's best for you to rank on YouTube on day one. So, even if
you pick a phrase... Let's... Let me skip ahead a few pages. I go to like page
4. Let's just see where that takes us. There's a lot here on the influence.
-What about this one? "How do I become an influencer on LinkedIn?" -So... -It'd be a good
one? -Definitely. That one's definitely a lot more specific. It's not how do I
become an influencer. But about how do I become an influencer
on LinkedIn. Versus Pinterest or vs Instagram. And so just the more specific
you get, you're honing in more on your target audience. So, if people want to
become an influencer, if they're typing specifically LinkedIn, they don't want to
just find a general how do I become an influencer video. That make sense to you?
You're matching more to your target audience. They're going to watch your video
all the way to the end because it's applicable to them. And there's less
people that are making videos that are that specific. So, you'll outrank them
easier. -Okay. So, how much time does it take to rank well? is it really... Can
you do it in a day? -Because I don't focus on high search volume and everyone else
does, I don't have to worry about competition. So, I'll pick dozens of
phrases that only have ten searches per month. And I'll make all those videos and
I'll put them out there and they all rank on day one. When YouTube sees that
visitor watching the video all the way to the end, it then starts to promote me
in other places and I'll just get gradually more and more views from week
to week month to month. And if I keep creating videos like this over and over,
I just eventually get this army of videos that is building gradually,
gradually. So, let me tell you what that amounts to over time. I've got a
channel with Kris Krohn. We've created over 700 videos all with this exact
strategy. All going after these leaf topics. When you post a new video, most
channels get most their views in that first week. It's kind of viral. It's based
on your number of subscribers. But we've got this army of now 700 videos that
even if we stopped posting, we still get over a million views a month because all
these videos are just pulling in all this search traffic. -Wow.
So, is there a specific spot within where you're setting up at your video? You know,
when you're uploading and getting it all ready to go live, is there a specific
spot that's more important than another to make sure you have some of these
keywords? Is it in the title? Is it in the description? Where should you focus you effort? -So when we do
this type of keyword research, what you found is a gem. And that becomes your
title. -Okay. The title is the most important.
The keyword tags I still use. But YouTube even admits it's not really that
important anymore. They don't pay that much attention anymore. What they do pay
attention to is the content. -Okay. -So, if you title your video something, naturally
you're going to be talking about that throughout the video. And when we're
talking about here how to do YouTube SEO and we're using all the terms just
naturally. So, we don't really have to keyword stuff or anything like that.
YouTube automatically transcribes all the content of the video. So, all the
words that we say, anything that we talk about are listed as keywords for the
video. -Really? -So, it really makes sense to do the keyword research first so you
know what people are searching for and then naturally when you film that video.
So, a lot of people will come to me and ask me about doing SEO for YouTube for
videos that they've already filmed. It's a different game. It's actually
really, really hard and I don't even touch it I mean. I say that you can't
improve the title and that'll probably help the video get better results. You
can play around with the tags but I haven't really seen that that do a whole
lot. YouTube will rank it for something whether or not you have that tag in
there. As a side note, something that is important to put in the tags is
something that you really want your channel to rank for. So, if you want to... If
you want people that go to YouTube that type in Valerie Morris to be able to
find your channel, just put that as a tag in all of your videos, the name of your
book. You know, something like that. But otherwise, the main thing is to use that
as your title and then give great value in your content. And that, your
video will rank. -So, does it matter if you take the time to transcribe your
video and put captions in the video or not in terms of SEO? -Not necessarily. We
do it but we do it more so that it looks cleaned up. So, we'll take their
automatic transcription. And we'll capitalize all that punctuation, we'll
correct spelling errors. I don't know that it really makes that big of a
difference from an SEO point of view. But it does make your subtitles look a lot
cleaner. So, for people that are using subtitles. And it depends on your channel
as well. I would look at analytics to see how many people are watching your
videos with subtitles and whatnot. -Great. So, what needs to be in a
description if you want to rank well? -That's a good point. I didn't mention the
description. So the description is important. Really, the first couple lines
are the most important for 2 reasons. One, apparently YouTube does check your
description for content to see if it's relevant to the title into the
content of the video itself. But in a lot of places when you're searching through
a video, the first line or two of the description will show. And so, it just
kind of helps if people are scanning what video to watch, it will help them
make that decision. So, pay attention to your description. Have it be a
description of what's in the video and have it be written in a way that makes
people want to click. Otherwise, what I use that is the description for is more
of a sales page. You don't want it to come across as pushy or salesy. But if
people are looking into your description, they're trying to find something.
Definitely have links to your websites or to the free gifts that you offer for
people to download the enter your sales funnel. Tell people things about you that
that you want people to know about you and your company and your brand. So, when
people click on that description, now they know everything about you and they
can find and they can enter your your email list or your sales funnel. -That's
great. I think Valerie had some great questions
about SEO and I bet you have other questions about doing this for YouTube.
So, ask them in the comments below. Be sure to subscribe and I'll see you
tomorrow.