- OK so in this video we're gonna talk about
some of the best link building strategies
to get backlinks to your website fast in 2019.
So the first link building strategy
that I'm gonna talk about is the Skyscraper Technique,
and this is a very scalable way to get backlinks
to your website fast, and it still works in 2019.
In fact, I've worked on over a hundred skyscraper campaigns,
and they almost always perform.
So, yeah it's a very reliable technique.
And basically all you have to do
is look at your competitors most linked content
and create something very similar.
So maybe it's more up-to-date,
it's more engaging, it's more, you know in-depth,
and contains more facts or that sort of thing.
And yeah basically you're gonna replicate
your competitors content,
but create something better.
And then from there,
you're gonna reach out to everyone who linked
to your competitor and say something
like, hey I noticed you linked to joeblogs.com,
that's a really great piece of invention.
Actually inspired me to create something similar.
Here is a piece do you want to link to it?
It's as simple as that.
And yeah, basically this is a very scalable way
to get links to your website fast.
You can send hundreds of emails a day, if you want,
using email software like Lemex or MailShare,
and yeah, it's just a very easy way
to get links to your site.
The other thing I'll say is that
it works for almost any niche,
so, I've worked on tons of different campaigns
and they all seem to perform well
with the Skyscraper Technique.
And also when you're doing this you're building
very natural links, you're building editorial links
to your website using the Skyscraper Technique.
The only problem is that
if you're in a very competitive niche
like I don't know, for example gambling.
Outreach isn't gonna work like this at all.
Because it's just too competitive
also for very high domain authority websites
like for example bbc.com,
you're never really gonna get a link
from the Skyscraper Technique.
It just doesn't work
because they get too many outreach emails
using this same technique.
And finally the other thing is that
you have to send this at volume.
See, you can't just send like 10 or 20 different emails
using Skyscraper Technique.
You have to send potentially a hundred before you even get
one linkback.
Now sometimes webmasters just won't link for free
or they won't link for nothing in return.
And that's why the second link
building strategy that I recommend
is offering a social media share,
or a linkback in exchange for a link to your website.
Now, before we go any further,
I have to say that you need to be careful with this
so Google's webmaster guidelines state that
"You can't build links excessively
"using their link exchanges."
In fact you have to do this in moderation,
but it's still a very effective strategy,
it's still why'd have you do it every now and then.
And Ahrefs have actually done a study in this
and they found that link exchanges
still get you results in terms of increasing
your organic rankings.
Yeah, and they benefit of this is that it's a lot more
win-win than the Skyscraper Technique.
It's more focused on building a relationship
and a partnership with the webmaster,
because you're offering something of value in return
and it's proven to work over and over again.
But I will say that you need
a decent social media following
if you gonna offer that in return,
so if you've only got a hundred
followers on Instagram for example,
that's not a very compelling offer to most websites.
And the other thing is as well of course,
you have to be careful how many times you do this.
So you can't do it excessively.
Now guest posting is another strong link building strategy,
still works in 2019.
And basically all you have to do
is contact webmaster's,
create a list of high authority websites
in your niche contact them,
and offer them a guest blog in exchange for a link
back to your website.
And the thing is that most webmasters
they're paying like 200 or $300
for a decent article nowadays.
So if you can offer a free guest blog
that's very valuable for them.
And unlike the Skyscraper Technique
you're actually offering something
win-win that benefits them as well as you.
And the beauty of this technique as well,
is that you can get links to your Money Pages
or your review pages.
So for example, when you're doing the Skyscraper Technique
you're only getting links to your content
or your existing blogs,
and that's not quiet as valuable
as when you get links straight back to your Money Pages
or your review pages.
So that's something to bear in mind when you do this.
The only problem is it's not that scalable
especially if you're writing the content yourself
for a guest blog,
then it's gonna take you a lot of time and energy
to write that content.
There's no guarantee the webmaster
will actually add it to the website,
and also they may have some revisions.
So there might be a bit of back and forth
between what content is acceptable for their website.
The other problem is as well that once you submit
the guest blog, it might take a few months
before they actually add it.
So that's why I recommend going
with the Skyscraper Technique first,
and then you see guest posting as a back up offer
later on down the line.
So the other benefit of guest posting as well,
is that you can use it as social proof.
So when you already have a few guest blogs posted
you can send that out to other webmasters
that you're pitching to and say, hey
here is the quality of my content
other webmasters have absolutely loved it.
And that's why I think we'd be a really great fit
for a guest blog as well.
Another unusual link building strategy
that pretty much no one else I know
is using this right now, is audio link building,
and you might be wondering what is audio link building.
Well, essentially this is basically
when you reach out to webmasters
and you offer an audio version of their blog
that you've recorded in exchange for a linkback.
And how this works is basically
you'd create a list of high authority websites
in your niche, and you reach out to them
and say something like,
"Hey I really loved your last blog, that was amazing
"in fact I liked it so much that
"I created an audio version of it,
"and I think that would really benefit your blog
"in terms of making it more engaging and easier to consume.
"And where should I send the audio file?"
Now if you do this what you can do is send them
the piece of audio code
along with a credit underneath,
so for example it could say, recorded by joeblogs.com,
and that links back to your homepage.
I've actually tried this myself, and it works very well.
We've landed some really high quality links using this.
And yeah, it's a very unusual technique,
so for example when everyone else
is using the Skyscraper Technique
or they're offering guest posts,
this makes you stand out and it makes you look unique.
It's also more personalized than win-win
and then just doing guest blogs
or the Skyscraper Technique.
So that's why I'd recommend it.
It actually performs very well.
The only problem with this is again
it's not that scalable,
so when you're recording audio
someone's gonna have to spend their time doing that,
and it might be you or it might be someone of your team
but it obvious is gonna cost you time, money,
or energy to do.
So you have to be kind of careful
with the resources you have,
and that's why I recommend only using
this technique for really high authority websites.
The other problems that of course
if you're recording an audio version
of someone else's blog,
you need their permission to record it.
So don't record any audio
until you have permission of the webmaster
or until they've said okay, hey send me
the content now because you don't wanna infringe
on any copyright legislation.
The final link building strategy that
I'm gonna recommend is networking,
and this is kind of old school,
but offline link building works really well.
So if you can attend conferences,
events, seminars in your niche
where you know you're gonna meet
other website owners
that have relevant content to yours,
then that's always gonna create opportunities
and creating those one-to-one personal relationships
demonstrates trust, demonstrates like person ability
and credibility, and when someone notices you
they're much more likely to give you opportunities
to get links on their site,
versus just being some random geezer off the Internet
who just emailed them out of the blue.
So how can I build strong relationships
with website owners?
And one of the best ways
to do that is meeting them one-to-one.
And the other beauty of this is that
when you meet them face-to-face
you know it's gonna be a much higher conversion rate
of meeting people to links,
versus the Skyscraper Technique for example,
where you have to send a hundred emails
also means a hundred websites owners
before you get one linkback.
So that's why networking is so powerful.
Now if you don't have the time to attend events
or maybe your worrying about
the cost of doing that sort of thing.
Then what you can use is LinkedIn groups
or Facebook groups.
And if you offer people enough value
and you know they trust you,
then that's gonna offer opportunities.
And it may not just be about link building,
it may be in partnerships,
or it may be affiliate office too.
So networking is a very powerful way to build links
with other website owners.
One of the link building strategies
that I don't recommend,
but a lot of people are doing right now
is paying for links.
And this may be the easy option when you're getting
backlinks to your site,
but I just wouldn't recommend it.
And some link builders will even tell you that
outreach doesn't work,
that you can't build links with the Skyscraper Technique
or guest posting,
and that you absolutely have to pay for links now.
Which I don't believe at all
and that's not my experience.
I think if you have the right approach
as I've shown you before,
then you can definitely get links to your site
without paying for links.
And the problem is that even though
you can get away with paid links right now,
it's against google's webmaster guidelines,
and in the future they may release an algorithmic update
that should penalize the use of paid links.
So is something I wouldn't recommend
if you wanna protect the long term health of your website.
The other thing is as well,
that you have so many link building strategies
to perform that you don't need to rely on paid links,
and the other problem is as well,
is that if you form a relationship
with a website owner based on money,
every time you want something from them
or every time you want an exchange,
they're always gonna expect money from you.
Whereas if you use Skyscraper Technique
or guest posting, or audio link building
it's a win-win relationship that doesn't involve money.
So now you know my top five link building strategies
for 2019, to get backlinks to your website fast.
So I definitely recommend the Skyscraper Technique,
offering link swaps,
networking, audio link building, and guest posting.
These are all extremely powerful ways
to get links to your website fast,
so thanks for watching.
If you want anymore link building tips don't forget to ask,
and just one question,
I'd like to know in the comments section.
What's the link building technique
that you are using right now?
Okay let me know in the comments.
Thanks for watching.
And don't forget to subscribe
if you want more link building tips.