- In this video I'm gonna share with you
five ways to grow your business with a book.
Hey, I'm James Sinclair,
I'm actually the author of two business books,
this one, The Experience Business,
and this one, The Millionaire Clown.
They have generated hundreds of thousands of pounds
for me in business and as the years trundle on
that's gonna turn into millions of pounds.
And I'm gonna tell you exactly
how and why that has happened.
If you've just trundled along to this video,
you've discovered us on YouTube, make sure
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'cause we bring out fabulous content
to help grow your business all the time.
Number one for writing a book
is it's your best business card.
These two books that I've wrote have seriously
opened doors for me.
Here's the great thing about a book:
no one really ever throws a book away.
You can spend hours, months creating a brochure
for your business, does anyone ever bloody read the thing?
No, they throw it in the bin after a while.
But people keep books.
Do people keep business cards?
Yes, some of them do, but people don't spend hours
reading your business card.
If you can get someone to read your book
they know you inside out, which is great
because they either can select your business
or deselect your business, or deselect or select
your personality to know if they actually
want to do business with you.
It can open so many doors for you.
So that's the number one reason why I wrote a book.
I wanted a business card people were gonna remember.
I wanted people to remember me.
If someone invests five, three, four, two, one hours
reading your stuff, you're onto something.
Number two is the opportunities writing a book
really does open for you.
It gets you to speak on, I don't know, radio shows.
For me, it gets me speaking on stage,
it gets me on TV shows, it gets me on interviews.
It gets me in articles in newspapers.
The book is a fantastic PR tool, which is gonna
open up opportunities for people to want to work with you,
because basically you become a key person of influence.
The word author and authority are merged together,
you see, author is in authority and once
you've got authority you start
attracting opportunities towards you.
You actually, in effect, pull things towards you
rather than most business owners, that push things.
So wouldn't you just love to be in a position
where you pull things towards you
rather than push for things?
Well, 'course you would.
Number three is attracting great team members.
Imagine you go and work for someone who said,
look, this is the book about the business
or a book from the founder or the owner.
You really get to understand the culture of the business.
Especially when it comes to employing a team.
We want them to be able to deselect us
rather than us just deselecting them.
See I've always said employment is a deselection process.
If you've got people that have read
and understand your written word
and exactly how the business is, how much easier
is this deselection process for the business?
So this is a great way of attracting great team members.
I would say it's the number one reason
that Richard Branson has managed to get
great people to come work for his businesses,
'cause he's got so many published works,
if you really wanna get into the particular businesses
that he's in, it's very easy to find out
about the culture of that company, what he thinks,
knows and believes, because you've read his published works.
Writing a book is a great way to attract
great team members to come work for your business.
Number four, using a book to grow your businesses,
think of the marketing opportunities
that one of these bad boys has.
So you can share a chapter of your book
on social platforms, people will read that chapter,
so you're using the long form content,
which is the book, and taking just a chapter out
and sharing it, getting people to read this.
And then they go, yeah, I might read the full book.
Also you can give the book away for free
to prospective clients so they can
get to know, like and trust you.
The book is a great way of marketing the expertise
around your business, or your product and service.
Writing a book is one of the smartest
marketing techniques to grow your business.
Number five, the last reason that you wanna
write your book, is because it defines the vision
that you have for your business.
And why does this really help grow your business?
Well, you see, the thing is, when you commit something
to paper you're holding yourself accountable.
If you say that you wanna achieve something,
you put it on paper, you're gonna start
growing your business more.
And once it's a published piece of work,
you just look like a bit of a wally if you don't achieve it.
Holding ourselves accountable, putting it into print
for the whole world to see, will make you say
what you're going to do.
That's why I put my stuff into printed published words,
because it really holds me accountable
to make sure that I grow my business
and say what I'm going to do.
It's like putting a contract with yourself
to say I am going to achieve these things,
I'm going to put it in published works
and therefore I'm gonna make it happen.
If you've loved this video and you think,
yeah, I like to grow my influence, I'd like to become
a published author, why don't you come along
to one of my business growth seminars,
where we'll cover that and a whole tonne
of other stuff to help grow your business?
I've put all the details of how you can come along
to one of my business growth seminars
in the video description, there'll be a link
of how you can book onto that and I'd love to see you there.
If you've loved this video make sure you hit subscribe
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And if you've got anything you want some clarity on,
leave some comments below and I'll do my very best
to get back to you.