LIZ: SANTA IS WRINGING HIS
HANDS, 60 DAYS TO GET HIS TOY
SACK FILLED BEFORE CHRISTMAS.
THE RETAIL ICE AGE SHRUNK HIS
SHOPPING OPTIONS, YOU KNOW THAT,
YET RATINGS AGENCY MOODY'S HAS
JUST SHIFTED ITS OUTLOOK ON
RETAIL TO POSITIVE FOR THE FIRST
TIME SINCE MID-2015.
WE BRING IN A MAN WHO HAS LIVED
AND BREATHED THIS AND MORE THAN
THAT, HE IS DEFINITELY ONE OF
THESE BRILLIANT GENIUSES,
SPEAKING OF GENIUS, RON JOHNSON
IN A FOX BUSINESS EXCLUSIVE,
PIONEERED APPLE'S WILDLY
SUCCESSFUL RETAIL STORES AND THE
GENIUS BAR.
NOW YOU'VE GOT SOMETHING ELSE
THAT EVERYBODY TALKS ABOUT
AMAZON, AMAZON.
YOU'RE SAYING ENJOY.
>> AMAZON IS THE SECOND FRONTIER
OF RETAIL.
IT'S A DEVICE TO YOUR DOORSTEP.
THE ORIGINAL FRONTIER WAS THE
STORE.
WE'RE NOW BRINGING THE STORE
THROUGH THE DOOR.
WE OPERATE MOBILE STORES IN 51
CITIES FOR AT & T, GOOGLE, SO IF
YOU WANT THE NEW iPHONE TOMORROW
THAT COMES OUT, THE iPHONE R,
WITHIN THREE HOURS ONE OF OUR
PEOPLE WILL BRING IT TO YOU FOR
FREE, SET IT UP IN THE COMFORT
OF YOUR HOME.
IT'S A NEW WAY TO SHOP.
LIZ: WHEN YOU SAY MOBILE STORES,
ARE THEY ROLLING AROUND --
>> THEY ARE ROLLING AROUND ON
DEMAND.
WE HAVE 400 STORES EVERY DAY
DRIVING AROUND THE CITY --
LIZ: ARE THEY GLASS?
DID I SEE THAT?
>> THEY LOOK LIKE APPLE STORES.
THEY ARE BEAUTIFUL.
LIZ: I THINK I HAVE SEEN SOME OF
THESE DRIVING AROUND.
IS THAT POSSIBLE?
>> COULD BE.
COULD BE.
LIZ: TELL ME, HOW DO YOU MAKE
YOUR MONEY BEYOND THE ACTUAL
PRODUCT ITSELF?
>> EVERYTHING WE DO IS FREE.
SHOPPING SHOULD BE FREE.
SHOPPING ONLINE IS FREE.
WE BRING A STORE TO YOUR DOOR
FOR FREE.
BUT THE MANUFACTURERS WILL PAY
US TO DO THAT FOR THEM BECAUSE
THEY WANT TO GO DIRECT AND THEY
WANT TO DELIVER A GREAT
EXPERIENCE.
LIZ: WHO ARE THE MANUFACTURERS
WHO ARE PAYING YOU?
>> PEOPLE LIKE GOOGLE, AT & T,
SONOS, IN LONDON, BRITISH
TELECOM.
WE HAVE QUITE A FEW.
LIZ: HOW DO PEOPLE FIND IT IF
THEY SAY I DIDN'T HAVE TIME TO
BUY MY KID THE iPHONE X, LUCKY
KID, THEN THEY SAY LET ME CALL
THIS OUTFIT.
>> THEY CAN GO TO ENJOY.COM.
LIZ: HOW DID YOU GET THAT URL?
AWESOME.
>> MAINLY JUST GO TO THE
MANUFACTURER.
IF YOU ARE AT & T, YOU WILL FIND
US.
IF YOU ARE AT SONOS, YOU WILL
FIND US.
WE WILL GET YOU UP AND RUNNING.
LIZ: WE HAVE JUST SEEN SEARS
TROT OFF INTO THE SUNSET.
THAT'S REALLY SAD FOR A LOT OF
PEOPLE.
THIS WAS A SLOW MOTION TRAIN
WRECK FOR QUITE SOME TIME.
WE HAVE SEEN MANY DIFFERENT
STORES, WHETHER IT WAS, YOU
KNOW, BCBG, SOME OF THESE OTHER
NAMES, THAT HAVE CLOSED DOWN.
YOU'VE GOT TO TELL ME WHAT THE
SECRET WAS WITH APPLE WHEN YOU
STARTED THOSE RETAIL STORES.
YOU WERE EMPLOYEE NUMBER ONE.
>> RIGHT.
I THINK WE HAD THE GOOD FORTUNE
OF HAVING AN AMAZING PRODUCT
ROAD MAP.
WE HAD A GREAT VISION FOR THE
STORE.
WE PUT THE STORE WHERE YOU LIVED
YOUR LIFE.
WE CREATED BEAUTIFUL PLACES.
WE HAD SERVICE, WE HAD GREAT
EMPLOYEES.
LIZ: TO THIS DAY.
>> WE HAD iPADS AND iPHONES.
WHEN YOU HAVE A GOOD PRODUCT
LINE, YOU WILL HAVE GREAT
STORES.
BUT PEOPLE REALLY THINK OF APPLE
TODAY, A LOT OF THEM THINK OF
THAT STORE AND THAT EXPERIENCE
THEY HAVE, BUT APPLE CONTINUES
TO FLOURISH.
I LOOK AT THE STORES, THEY ARE
GETTING BETTER AND BETTER.
IT'S REALLY FUN TO SEE.
18 YEARS AFTER THAT FIRST STORE,
THEY ARE STILL THE MOST POPULAR
STORE IN THE MALL.
LIZ: BEFORE WE GO, SOME OF THESE
BRANDS THAT ARE HANGING BY A
THREAD.
I'M TALKING BRICK AND MORTAR.
CAN THEY TURN IT AROUND?
>> NO.
IT'S JUST TIME.
IT'S UNFORTUNATE, THE WORLD
MOVES TOO QUICKLY.
THERE IS SO MUCH INNOVATION IN
HOW WE BUY, WHETHER IT'S ENJOY
GOING THROUGH THE DOOR, AMAZON
EVOLVING, THE STRONG PLAYERS
LIKE TARGET AND WALMART FIGURING
OUT HOW TO DO OMNI CHANNEL.
THERE'S JUST NOT ENOUGH ROOM FOR
EVERYBODY.
FOR THE POOR PLAYERS WHO GET
SQUEEZED OUT AND THE STRONG ONES
WILL GET BETTER AND BETTER.
LIZ: WELL, THAT'S SURVIVAL OF
THE FITTEST.
CHARLES DARWIN.
WE HAVE OUR OWN CHARLES DARWIN.
>> I SURVIVED.
LIZ: AND THRIVING.
THE COMPANY IS CALLED ENJOY.
ENJOY.COM.
THEY WILL BRING IT FROM THE