- [Announcer] Hey everyone, Alisa Taggart here with Flowium.
I wanted to go ahead and review our July 2020 holidays
and events eCommerce Calendar.
(electronic music)
We're really excited to be launching this.
This is something that we want to do
to provide an additional resource for all our subscribers.
So if this is your first time,
watching one of our YouTube videos,
welcome we release a new video every Thursday,
we'll be releasing a new calendar like this every month.
If you are interested in opting in
so that way you can actually receive this calendar,
make sure to go to the link flowium.com/calendar
or if you go to the description box below
we'll have the link in there,
just click on the link, pop in your email,
and then we'll send you the most current
and up to date calendar.
So I'm about to go through July 2020.
If you are looking at this in the future,
and it's like August 2023,
"Hey, what's up to the future?"
But you will get the most up to date calendar.
So again, if you're looking at this in August 2023,
you'll get the August 2023 calendar,
not the July 2020 calendar,
and then we'll just send you the updated calendar
every month.
So, hope you enjoy it, hope it's useful.
Just as a note with how we kind of go through this.
So usually what we'll do is we'll have the calendar in here.
It'll be color coded based on the type of holiday
or event or special day
and then we'll have some more information here.
So if there's a monthly theme, we'll include that.
So July's monthly theme
is actually National Ice Cream Month.
Which is not too bad 'cause I'm here in South Florida
and it's like 96 degrees outside
and it's only predicted to get hotter.
So I could definitely do with some ice cream.
(laughing)
And then just as a note,
right now we're in the middle of the COVID-19 pandemic.
So all events are canceled.
The Summer Olympics for 2020
was originally scheduled for the end of July.
But obviously, because of the pandemic,
it's now postponed to July 2021.
So that's not included on this calendar.
No major events are included on this calendar.
But as things start to kind of open back up
and regulate and get back to normal,
we'll start including events.
So I'm just gonna kind of run through,
give a couple of examples of what you can do
with this calendar.
But yeah, this is just really
to kind of spark some creativity
and some inspiration in you all
so that you can start sending
more relevant and fun campaigns to your audience
of subscribers.
So let's start with International Joke Day on July 1.
So this is a really good one where if you have a brand
that's more witty or kind of quirky,
and sort of into the whole joke scene and not in your tone
and your kind of brand language isn't very serious
or not even uptight but just not as business like
this is a really great one to take advantage of.
You could send a campaign that morning that says,
"Hey, guys, did you know it's International Joke Day?
Here are a couple jokes for you.
Send us your best jokes,
and we'll pick a winner and give them a $10 gift card
or something like that."
So you're providing a way for your subscribers
to connect with you and your brand.
You're providing a way for them to engage
and kind of have a good time while they're doing it.
And then also an incentive to engage.
This is great because over time,
this is just gonna kind of create more brand loyalty,
which is really what you want.
You want your customers to feel like
they're not only just buying from you,
but they're also part of your brand and your culture,
which is huge connection is literally everything.
Relationships are everything.
And if you're really building those relationships,
you're gonna go super far.
Okay.
711, which is National Free Slurpee Day.
So, this is a really good one for a brand like 711
of course, but for other brands who are
a little more informational
or if you're sending out a newsletter
or something like that.
For your clients, what you could include
for that newsletter for the week is,
"Hey, here are some fun things to do
or some things that you can do to keep cool
in the hot summer days of July."
And you can include that information
about National Free Slurpee Day.
Now, what I would recommend doing
is getting information directly from 711
to ensure that you're putting out the correct information
but to include that in there and just make it something
so that your subscribers are aware
is a great way to give them some extra activities to do.
Okay, so for July 21 #NoMakeUp Day.
This is a great one for brands
that are focused on natural health, wellness, beauty,
different brands like that,
that are really focused on kind of empowering women
and men if you're into wearing makeup as well.
Where you can encourage your subscribers to participate
and engage actively on social media.
So, "Hey, post a no makeup selfie tag #NoMakeUp Day
and also tag our company or our brand name in it,
tag our Instagram account
and we'll pick the first four people who do this
and send them a free vitamin or a free sleeping mask
or a free facial relaxing mask
or something like that."
Along those lines.
And then, if you if your brand is particularly aligned
in the world of wizardry and magic,
you could send out a bit of a shout out on July 31,
about the fact that it's Harry Potter's birthday.
Harry Potter has a huge, huge following.
And this is a really great way
to engage with your subscribers that
may be really into that stuff.
So these are just a few ideas kind of thrown around
about what you can do for July.
Just as a note, usually July is
one of those months in the eCommerce world
where sales dip so dramatically
like some statistics even show by 30% in comparison to
Crazy holiday months like November and December.
So July is definitely a time when you wanna get
really creative with how you engage with your subscribers.
And make sure that you're just regularly
connecting with them,
making sure that they're still engaging with you
and your brand.
And even if they're not necessarily
purchasing their product,
they're continuing to plan on purchasing with you.
Because you made the effort
to make sure that they were seen,
they were heard
and that you made sure you were seen and heard.
So just a few ideas.
Again, if you are interested in getting this calendar,
which I would strongly recommend
and opting in for all future calendars,
make sure that you click on the link below
flowium.com/calendar
so that you can opt in and get the most up to date calendar
available to you.
And yeah, just stay tuned
for our future videos every Thursday.
We try and blast out as much informational content
as possible for all our email marketing gurus out there
who are interested in knowing More.
So, thanks so much for listening and hope this is helpful.