Free leads from Facebook? I don't know, it sounds too good to be true, right? Wrong. I am spilling
all the details, all the secrets in today's video for how to generate leads on Facebook for free.
I'm so glad you're here because I'm going to be letting you in on the biggest mistake that you can
make when trying to generate leads on Facebook and you're going to get to skip that one and you can
thank me later. I also have a killer strategy for generating leads on Facebook for free and it's not
any kind of scam, I promise, stay tuned for that and we're also going to go through everything you need
to make a Facebook lead generation strategy happen so that you can click off this video and start
putting it together right after it's over. Sound good? Let's jump in. The biggest mistake you can
make when trying to generate leads on Facebook or really any other social platform is that you don't
just create a thing and say it's ready on launch day, that's a great way to launch to an audience of
crickets. It's the equivalent of like asking someone to marry you on the first date. Steven
Larsen shares this really good story that I always use when I'm working on campaigns with my team
is that you want to think about how Hollywood launches. You know when there's a big blockbuster
movie coming out in Hollywood, it's not like they spend months and years putting together this
movie and then it just like suddenly shows up in the theaters and they're like here it is, the
movie's ready like, go watch it. No. What do they do? They have billboards everywhere. All of
the stars the actors go on a talk show circuit and they're talking about the show and telling
their stories and showing little clips, there's commercials everywhere. Even in the movie theaters,
the trailers for other movies, you see it like a year out like Star Wars, you know, a year ahead
that it's coming out next Christmas; you can start to get excited for it.
So, think about that for yourself when you're creating any kind of campaign or any kind of
promotion on any social media platform. How do you hype up your audience instead of just the
equivalent of walking out your front door saying it's ready. Let's be honest though, have you ever
done that? Like told your audience hey guys, here's this thing I made without any sort of heads up or
teasers to build anticipation? Let me know in the comments below what's the best campaign
that you've done or that you've ever seen that has really hyped you or an audience up so that
it kept you on the edge of your seat. I'd love to know, maybe we can get some ideas from each other.
What you do want to do is you want to court your audience instead. Think about dating. When you're on
a date with someone, you're getting familiar with them, you're getting to know each other.
In marketing, it's getting them familiar with your message and your content before you go in for that
proposal or pitch. You need to create a marketing plan, it's like a relationship building plan for
social media with teasers, announcements, maybe you have a countdown to this big announcement and that
can be Facebook lives, graphics or posts so that you can keep generating leads in anticipation
for what's to come. I really like the movie 50 First Dates and I use this as an example quite
a bit when it comes to building your campaigns and growing your relationship with your audience
whether it's on Facebook or any other platform. If you've seen the movie you know about Henry and
Lucy. Henry is trying to date this girl Lucy but he doesn't realize that she has short-term memory
loss. They might have a great day one day, they have breakfast, they make a little waffle house together
and he thinks this is great, I can't wait to see her again but the next time he sees her,
she forgets all about him and it's like he has to start over from scratch, that's kind of like
what's happening with your audience. It's not that they have short-term memory loss but they
do have short attention spans and the rest of the content they're seeing online is so saturated
that you need something that's going to make you stand out. You need to keep courting your audience
and you keep dating them before you go in for that proposal or else it comes off creepy and if you've
seen 50 First Dates, you know that it didn't always work out for him very well. So, now that you know
that you need to build anticipation and date your audience, I want to share with you the number 1
strategy that I recommend for generating leads on Facebook for free and the answer is a live
launch. We've done quite a few live launches for my business. You might have heard of the Massive
Visibility master class or the Fastest Path to Cash or Cashflow for Christmas. So, instead of
just going live on Facebook for a number of days, I position this to my audience like this. I say hey,
I'm going to be filming a course for my next 997 program. Now, I thought wouldn't be fun if instead
of filming it in my office all alone, what if I had a live audience? I love getting the feedback and
the live questions from you so that I can answer them and make this the best course ever and I love
the energy of teaching to an audience instead of just being alone in my office talking to my camera.
So, I'm gonna go live and let you watch behind the scenes while I film it for free before it gets
locked behind a paywall. It'll be available in the Facebook group for these days when I'm filming and
then they'll be deleted at the end of this time period and only available for my coaching clients.
So, tune in to my live streams every day this week at this time and people were amazed like look at
the perceived value of that. They're getting access to a program that normally people are paying big
bucks to access but if they tune in live, they can get it for free and this creates this built-in
FOMO, like this fear of missing out because if they don't tune in during these days, they're going to
miss it. It also gives them the urgency because it's only happening at this time, on these specific
days. We also gamified the content giving them badges and prizes and incentives they could earn
and the engagement in the Facebook group blew up and people were telling their friends hey,
come get this. It's free. You're going to love it and the audience was more active than ever
because they didn't want to miss anything because after these 7 days were over, all the videos
would be deleted from the Facebook group and this information would be gone forever. So, every day for
this period of time, I went live in an exclusive Facebook group to teach these exclusive sessions.
I gave them takeaways and badges and prizes that they could earn and then it would tease even more
exciting content to come and help them to get huge results that they could implement in their
business that I was giving them for free. So, now how does this lead to lead generation to then lead
to recurring or high ticket sales? Well every time I do a live launch, I know that I'm either opening
up the cart to my VIP Code membership that I only open a few times a year or I use the live
launch to sell tickets to an event where I'll be opening the cart to a high ticket program. So,
here's how it works. On day 1, I blow their minds, that's the only intention, that's all I want to do
on day 1 blow their minds. On day 2, I blow their minds again then on day 3 after their
minds are blown and I built up this trust in our relationship then I let them in on a little secret.
I say hey, you know what? I am loving this so much. You guys have been giving me such great feedback
participating in these sessions, I want to give you something special that you may have heard about.
I have an event coming up called "Content Machine Live" and if you're enjoying these sessions, you're
going to love content machine live even more. I'm going to be teaching you this amazing framework
for creating a content machine and cashflow system so that you can be set up for the fastest
path to cash for your business. I also share all the other details like, you know, Russell Brunson
is speaking at it, Steve Larsen, Alex Sharp and Cristy Code Red. Like to them, this is hopefully
blowing their minds so much because this is even more value. It would be a no-brainer for them to
attend this event too but I wanted to make sure of it so here's where things got fun. I said if
you buy a ticket to Content Machine Live which was $97 at the time, I'll give you this entire course
that I'm normally going to be selling for 997 completely free. These recordings are exclusive
for my clients but if you buy a ticket for $97 to Content Machine Live, you're gonna get all of
the Massive Visibility master class for free. So, it was a total no brainer for them to buy those
event tickets. It gave us a cash injection and a lot of impact to our business and rather than
just relying on Facebook ads or something, it got our audience's attention and got them so excited
because they were getting so much valuable content and they knew they were going to get even more
valuable content at the event where they then had the opportunity to join a higher ticket program,
which they pretty much just got a sneak peek of by participating in the live launch. So, a live launch
doesn't just generate leads, it also installs the subconscious habits and FOMO, this fear of
missing out, that they want to then ascend in the value ladder. Before we move on to the things that
you need to know for Facebook lead generation, have you subscribed to this channel yet? There is plenty
more content marketing and business acceleration knowledge where this came from so go ahead,
click that subscribe button and join our community. Here's what you need to know in order to create
your very own Facebook lead generation strategy. So, for example if you use that live launch example
that I gave you which is so awesome to use, the first thing you need to know though is who you're
talking to. Like you need to know exactly the audience that you're speaking to so that your
messaging throughout is leading towards your offer. I often talk about reverse engineering the outcome.
What is the outcome that you want your audience to have and where are they at now? Like, what's the
before and after picture and how can you give them the transformation to get to that outcome?
You want to know what your live launch is leading to so reverse engineer the outcome. You can choose
to have maybe a theme for how to engage your audience, you can create a marketing calendar, make
sure you have your teasers, your announcements, your open cart and your closed cart so you always have
that urgency and scarcity pushing people towards the outcome. This is going to be really important
for really any campaign no matter what platform that you have the marketing calendar, you know
who you're speaking to and you have the pathway leading them to that outcome. I actually want to
show you the step-by-step process of building 3 unique offers in your business that will
pave the way for infinite cashflow and help you to effortlessly ascend your audience from hello to
high ticket. If you're ready to jump on the fastest path to cash, I'd love for you to join us for our
next free private training where I can break it all down for you and show you are done-for-you
systems to implement in your business so you can do that right now by going to hellohighticket.com
or I've linked that in the description below. I'll see you on the next video.