Did you know that you can add a hashtag
link thingies above your title on
YouTube now? Hashtag link thingies? Yes. That's
the official name. No.
So, it's pretty new. We're going to show you
exactly how you can do it and how you
use them.
Okay. So... Yeah. Let's just start right out
you tell me what in the world you're
talking about. I know what a hashtag is, I
know what a link is and I think I even
know what a thingy is. All right let me
actually... Let me open up another YouTube
window. We go now to the computer. Okay. Ah,
I never see commercials. You know why? because
I have YouTube red. But I'm signed out on
my main account. Okay, look down here. See
how there's this YouTube hat or this
hashtag link thinigy. By the way, every time I look
at your videos there's commercials on
them. Just so you know. Well, that's a good
thing. Right
no. Just saying you should be making money. Making
money because they're in there. But you pay 10
bucks a month and you never see
commercials on YouTube again. Well, let's
not say that because we want people to
watch the video commercials. But we actually make more
money because part of that ten bucks
comes back. Yeah. It's like a refund. Yeah,
so, that's a topic for another video. Another time but
it's still, everything's enlightening
when we talk. Alright, let's keep going here.
So, what are we doing? We talked so good.
See this #LetsTryit ? Yes. And
when I hover over it it turns into a
little hand that's a link. Watch what
happens when I click on it. It brings up
other videos that have the let's try it.
I guess they hashtag or that's becasue
they've got it in there in a title. But
I've used that same hashtag on these
other three videos. And so, it's a
pretty cool thing. So, how do you get a
hashtag like that to appear? That is the
question that has imposed for this
episode of "Nate tells Scott where to put
it."
Okay. Alright. So, this was a video that
I made for Marianne. We're just going to
come in here and we're going to... Marianne is
your? She's another client of mine and I
was making her video to make plans for
our filming tomorrow. So, it's not an
important video. It's not even live. It's
just important to you and her. Yeah.
Are you... But it's not important anymore
because she's already watched it, we're
done with it, I can just delete it. That's
what I mean.
But all you have to do is put hashtag.
Well, you went into the description? In
the description and you're in creator
studio. Yep. You selected the video,
you go to description and now you're
just adding the hashtag?
Yeah. So, if I type in #Scott, you
can't put any spaces. That's all hashtags works.
Always. Of course. Sure. Is... I don't know if
that hashtag will work. Doesn't matter.
It's totally true. We'll hit save. So it
just doesn't have to be at the top. It
could be at the bottom. Just anywhere. If
you put hashtags... Now, you can put up to...
These are the hashtags... Again, in the
description, not in the tag, not in the
actual tags field which will
automatically give them a hashtag. It
doesn't do... The hashtags are different on
each platform like Twitter and Instagram
use hashtag in a really
good way. Yes. On YouTube, it's... We'll
explain kind of how to use it but it's
not... It's not exactly a hashtag, yeah. And
and it's not a, it's not a keyword tag
either because it doesn't have spaces in
it. So you can't really use this for
keywords right, okay. But first of all,
this is how you do it and you can put in
up to 3 in fact let me out a
second one. I'll put... Oh well, went from a
compliment to an insult. Okay. Just
because I'm smarter doesn't mean I'm
insulting you. I'm not even going to get
into hair or anything like that, okay.
Yeah, we don't want to go there do you? And how
do I view this video? So, you've put it
into. Oh, look. Look who came up. Scott is
smart. So, you can only do one. You can do
up to three but for some reason... I'll
tell you the reason. YouTube... Maybe I didn't
hit save, maybe I didn't hit save. Oh, I don't
think you did on that last one. So, I'm
going to go back. But let's just see. No, it's there. Save
changes. Do you have to put it on its own
line like return? Well, we could try it
but I don't think so. I'm going to be... I'll
be so smart if it works. Save Changes.
Look, you got to put it on your own line.
I guess you got to... Good thing. Good thing,
good thing I'm here. So, you can... Up to
three of them will appear. You can put up
to 25. I don't really know understand the
logic of why you put up to 25 hashtags in
your description. It's kind of... It's a
brand new feature and so, maybe we're
still needing to learn some of the ropes.
But the cool thing that that I see about
this is it's, it's a great way of getting
people to click on and actually view
other videos of yours in a similar way
that you would have
a playlist. But it appears right above
the title. This isn't a very good
title. That's because it's not a real... Not
a real video. But on that other example, I
I showed you just from my, you know, Nate
Woodbury channel. It was about the titles
of videos. I'm saying, so now why wouldn't
we just for demo sake, why wouldn't we
want to add a hashtag to one of your
Nate Woodbury videos? Would it do
anything? Would it affect your...? Yeah, so
let's talk about that. Once you launch a
video and you've chosen the title, you've
written out a description, (Okay) if you
after the fact go in and change your
description, even if it's a misspelling
you change a letter, it resets that video
for the YouTube algorithm. It basically
says, "Uh, we've got to go back and review
this video again." So, if your videos
starting to get any momentum at all... You
go back to reset? Yeah, so you don't
really want to go back in on uh... And if
it's a poorly performing video then go
ahead and add your hashtag in the description. Oh,
that's a good idea. You can make some changes. In
fact, if you're going to make some changes,
maybe try a different thumbnail. You know,
or or do some things. And maybe you could...
Maybe it would be good for the YouTube
algorithm to come and relook at it. But
that's why I didn't want to just go into
one of my, you know, real videos and just
add another hashtag because I don't want
to mess with the... We're actually on a
really good spike right now. So, don't
worry. It's a fine spike. And I... That's,
that's... I know that from knowledge, from
other people telling me don't edit your
title or description after the fact. And
I also know it from experience. You know
if nothing else, that tip right there
is worth the cost of admission of this
particular video. Here's how true it is.
To in which, you look like you're getting
ready to cry on this... To laugh. I'm
getting ready to laugh. Oh, this isn't for Marianne, this is
for Gel, okay. You brok Gel's heart when you were crying.
Well... There's the silver button award on
the wall. Okay, alright so... Now, what
was I going to say? Silver playback, sorry.
No. You were going to give us an example
of... Oh, you've learned not to reset. Back
on... Back early on when I was first
experiencing a spike on my YouTube
channels, it was a pretty exciting time.
Yes. I think a week later is a second
spike that we were experiencing, I went
in and I was looking at the video and I
noticed there was a spelling error in
the description. And I knew better but I
just changed the one letter. And
immediately the views stopped. And I
I was like, starting to freak out. Like,
this is... "What's going on? I can't believe
I just did this." And I stayed up, I was
awake and I thought, "You know what? I
already ruined it. I might as well go
back into the description put the
misspelled letter back in there and see
what happens." And guess what happened? The
spike came back. It really did. So,
maybe it saves a mirror, it saves
some form of the original and you
basically just reinstated the original
by correcting? Yeah I'm just making that
assumption. I assumed that, that's why. But
I was so happy. So, it was spiking
the very instant I changed, it just
shot down and then five hours later when
I decided to change it back, it turned
back around and... Hmm. So, anyway... There you go. So,
there's how to add hashtags. So add hashtags
in your first iteration (Basically) of
your video rather than coming back later,
especially if it's a good performing one.
Yeah. So, let's talk about, you know,
where, why would I want to use this? I
would say, use hashtags... On my channel, on
the Nate Woodbury channel, I've really
got two different brands. I've got the
the "Be the Hero" brand where we talk a
lot about YouTube and business. And then
I've got my vlogging. My adventure side.
Right. And that's Let's try it. And so, I
use those two different hashtags that
people want to see more let's try it,
they can click on the let's try it and
just see those videos or they want Be
the Hero, they can click on that and just
see a list of to Be-the-Hero-type videos.
But there's other ways that you can do
it. If you want to... You know, If
I were to put in here "YouTube tips", you
know as a hashtag. And I want to just
list videos that are specifically about
YouTube tips. It just... It's a way of
getting people to watch more of my
videos and I think it's something that
will find more and more ways to use it
in the future. So, that's something. We're
not ending this video yet because I know
you have one more question.
But in the comments below the video,
share other ideas of ways that you think
that
this could be a helpful tool and you
know we can all benefit from? Well, I just
have a quick question and I think a lot of
people probably wonder. Especially
someone like me, is how you put the
buttons on there or whatever they're
called to get people to subscribe or to
you come to this particular site. I know
their cards or annotations or something
like that. And it's a function within
YouTube. But I'm not sure exactly how that
works. Can you just kind of walk me
through that quickly here? Alright, so
before we start filling this video, I
knew that he had that question. And he
mentioned... Oh, we're in the... We can do it
either or I'm going to go back to the
classic version.
Oh, we were in beta? Where as the classic version is what... Yeah,
that looks familiar to me, okay. So, you
come up here to ends screen
and annotations (Okay) and you mentioned that
you tried it, that you added this
subscribe but all it did is... Look at my
concerned face. You said, "All I did is
just put a little circle of my face."
Right. So, let's say we want to put it
right in the middle there. Yes. Okay, if I...
At least one element must be a video. So,
let me add a video. Yeah, what does that
mean at least one element must be a
video? So, it wants me to recommend
another, the next video for somebody to watch.
Just have that one most recent upload.
That's an automatic one. So now, watch if
I hit preview. So, pause the video there.
But when I hover over it... I see.
So, that is the subscribe button.
Okay. That's basically the icon
for this specific channel that I'm on.
Just an older picture. And then they make
you put the video on there because they
want people to stay on there on YouTube
and to watch another video. Right.
I mean, okay. So, then I would just come up
here and hit save. And then you're
allowed to put these on-- the end screens
for the last the final 20 seconds of
your video. So, when you're filming, if you
want to plan out at the end what to
do there, whether just to, you know...
Just the final 20 seconds and
automatic, defaults to that. I can
shorten it. The default right here is
20 seconds. I can shorten it and just say,
I want the subscribe button to appear
first.
Let's say I'm... Yeah it was on previous... So, I
can shorten it. And so, now watch. If I
rewind to here. So, it'll play your
button first. Well, it's
showing me both. When it's... Oh, that's
not on preview. So, the subscribe button
appeared first and then when we get to
this moment, the video will appear.
but you can go up to a maximum of 20 secconds
Okay.
And what's the difference between that
and cards? Because... Cards, you can do in the middle
of a video. So, we'll show you that. And
you have to be a prime or a premium
person to do cards or can any just schlub.
Any schlub. Beautiful, I'm a total schlub.
Deny me that.
Alright. So, in this video, let's say we
want to add a card right at tulu, perfect.
Right at 2:30. Okay. You hit add card and you
can select a video. I don't have a whole
lot of public videos on this channel, so
let's do that one. And you can
search, you get you can find channels
from our videos, from other channels. You
can actually link to a variety of things.
You know, you can actually promote a
channel. You can... Well, that's like when we
say, "Hey, look up here and you can and
literally do this. It's right there.
There's my channel." So, I'll see the "i"
It's right there. There it is. That's
the card. So, it's, you know, a line will
appear with the title and then it will
disappear but that "i" will then remain
for the rest of the video. Scott Christopher.
You can just come up and click on it and
it shows you what you put there on the card. Okay.
Well, this is all very good stuff. See, I'm
just I'm just like you. I'm probably
dumber than you. You probably already
know all this stuff but for me this is
all good stuff. Well then why would they
watch this video? It's only that the dumb
people that don't know it that have been
watching this far.
I wouldn't call them dumb. I really
appreciate you for watching this video.
And you're totally smart, you're in the
right place. Did I make up for that? That's
evidence of your smartness. I really
appreciate you for watching this video.
And you're totally smart, you're in the
right place. Did I make up for that?
That's evidence of your smartness. Well,
hopefully I didn't offend you and if I
did, I'm sorry. But please subscribe, share,
broadcast this out to everybody. Yeah. And...
There's no secrets here. Make the
world a better place.