One of the desires any coach has
is to be able to build a successful group coaching program.
It's a beautiful way
to impact a lotta people at the same time
while being in the energy of all these individuals
trying to create a similar result for themselves
in a short period of time.
Group coaching programs are also great
to build clientele over time.
When somebody joins your group coaching program,
they're more likely to join you
as a one-on-one client as well.
One of the ways I was able
to grow my coaching practice fairly quickly
is because I introduced group coaching programs
fairly early in my practice,
and I wanna share with you today how you too
can introduce group coaching programs right away,
even if you have no audience,
if you don't have a big following,
if you don't have a big list.
Traditional understanding of marketing
is that you build an audience,
then you build trust with that audience,
and then you enroll the audience.
While that may seem correct,
what has happened because of the media channels
and access to other individuals in our society
is that now you don't necessarily have to
follow these steps exactly
as they were to be followed in previous times.
Now, what you can do is you can do these things in parallel,
which means you are building an audience,
you are building trust with them,
and you are also enrolling them at the same time.
And because all of these three activities
are happening simultaneously,
you will find that you don't have to necessarily
put a lot of effort towards building
a big following and a big audience
and wait until they have fully trusted you
before you could get a client.
You can have
all of these activities happening simultaneously,
allowing you to be able
to build a coaching business financially
while you're building an audience for yourself
and a list for yourself.
The first principle that you need to get really clear on
when you're building a group coaching program
is that it needs to have a clear outcome.
You see, unlike the one-on-one coaching program
that you may enroll for an outcome
and get a completely different outcome over six months
or whatever is the duration
of your one-on-one coaching program,
in a group coaching program,
individuals sign up because they want the exact outcome
that you promised them when the program started,
and which is why it's critical that you have some path
to get all of the individuals that are part of the group
to get to the same outcome or a similar outcome,
which is why it's so very important
for you to first identify what is the key outcome
that your client is going to get
after the group program is over.
Let's say, for example, you are a wellbeing coach.
Let's say, it's a 6-week group coaching program
that helps people reduce stress and anxiety.
Then well, you need to know exactly
what would be the markers and how would your clients know
that they have reduced stress and anxiety
over those 6 weeks.
If you are a business coach
that has a group program for 8 weeks,
you need to identify as to what is that one exact outcome
that a person's going to experience in those 8 weeks
and how are you gonna facilitate that outcome as a group?
Now, as you get clear about the outcome
that the client is expecting
after the group coaching program is over,
you will recognize that there is
a very particular type of person
that may be right for this program.
And that brings me to the second key element
of building an audience while enrolling into your program.
Based on what's the outcome of the group coaching program,
you wanna find out who is the most ideal customer
that would want to say yes to that outcome.
If you're a wellness coach,
and you have a 6-week stress
and anxiety reduction group coaching program,
well, you wanna find out
who are these individuals that would want that outcome?
Who are the high stress, high anxiety individuals
that would want this particular program?
And as you identify who is the person,
who are those ideal individuals
across different territories or in your neighborhood,
now comes the key part,
and this is where you start building an audience
while enrolling your audience.
Identify where do these people
that may be potential clients of your group coaching program
hang out?
It's a very simple question, but very often,
we limit ourselves to one or two channels that we know.
For example, if I would ask you,
"Hey, where do your clients hang out?"
Most of us either cannot answer that question,
or we would refer to some online community.
Referring to an online community
is just one of the many ways you can find individuals
that would be excited about the outcome
that you propose to your potential clients.
What you want to identify is more than one ways.
Online communities is a great way to start,
because it doesn't need you to get out of your house,
doesn't need you to schedule time,
but another even better way is to go to related events.
Where would your ideal customer go and hang out?
Which kind of events will they be attending?
What are those events that are happening around you
that you can easily attend?
The reason why this becomes such a key determinant
of will you be able to build an audience
and enroll people into your group coaching program
is because events allow for personal interaction.
It allows for you to have an energy exchange
with these individuals,
for you to be able to have a dialogue
with these individuals,
and that is exactly where I found
my first set of group coaching clients.
I was able to identify them at different events,
and I would have conversations with them,
and as we were having a conversation,
eventually, there was a point
where I would make an invitation,
and they could join my group.
Another place for you to consider
is places where communities meet.
Communities meet at different places.
There could be community gatherings of a neighborhood,
community gatherings of businessmen and women,
community gatherings of particular religion
that you may belong to.
All of these communities meet,
and they talk and they interact,
and because these communities have conversations,
it's much easier, again,
to be able to identify such individuals
that may be perfect for your group coaching program.
As you interact with individuals
across these three platforms,
your intention should be building
two kinds of trust with them.
First, they must trust you as an individual.
This will naturally happen
because you're a kind human being,
but you wanna be intentional about it.
You wanna make sure that the person understands
that you are a trustworthy person,
and second trust that you wanna build with them
is in your capability.
You wanna show up, not just as someone they chat with,
but somebody that inspires them,
that shows them that more is possible for them,
that shares ideas around the outcome
that you're going to have in your group coaching program,
so you can interact with the right kind of person.
When I started as a business coach and I would go to events,
I didn't only say, "Hey, I'm a business coach."
I would say specific things like,
"I help companies that are doing 1 to $3 million in revenue
"that are struggling to build a solid team."
When you are specific about what you do,
individuals that have a similar problem
pay a lot more attention,
and they're more likely to follow up with you.
This is why you need to know what are you group coaching on
and what is the result that the client can expect.
And that is why it's so critical
that when you show up in these different gatherings,
you don't just show up as a coach,
you show up as individual
that solves that particular problem
for that particular type of client.
This furthers your relationship,
and as you build this relationship,
there would be a time where you would be ready
to open your group coaching program.
What you wanna check at that time
is do you have at least 30 people
that are prospective clients of this group coaching program?
What you're really looking for to make a really good group
is anywhere between 5 and 7,
so what you're hoping too
is about 20 to 25% of everybody that you know
who may be a prospect will say yes to working with you
for that period of time to solve that particular problem.
You need to then make that as your offer,
and as you make these offers,
you'll find that you'll be able to enroll 5 to 7 clients
into your first ever group coaching program.
Now, as you start to deploy
your first group coaching program,
you may wanna know, how do I structure this program?
And that is exactly what the next video is for,
so go ahead, check out the next video,
where I show you exactly how to structure
your group coaching programs.
I'll see you there.