THE TAX REFORM PLAN WILL AFFECT
SMALL BUSINESSES.
A HIGH-POWERED HOLLYWOOD HEAVY
JUMPING ON THE SMALL BUSINESS
TRAIN LOOKING TO DISRUPT THE
DISRUPTERS.
THE OSCAR WINNER REALIZING
ULTRAAFFORDABLE EYEWEAR
ALTERNATIVE WAS A SUREFIRED
TINSELTOWN WINNER.
LISTEN.
>> I WORE SOME GLASSES, PUT IT
ON MY INSTAGRAM AND PEOPLE ARE
LIKE, WHAT ARE THOSE, THE
FERRAGAMOS?
THE GUCCIS?
VERSACES, THEY WERE GLASSES I
PURCHASED FROM A GAS STATION.
LIZ: AND HE THOUGHT, WAIT A
MINUTE, THERE'S SOMETHING HERE!
AND THE MAN WHO SAID YES, THERE
IS, IS THE MAN BEHIND THE
MARKET.
MEET DAVID SHOTTENSTEIN, YOU
AND JAMIE ARE WORKING TOGETHER
ON THIS?
>> JAMIE FOXX, HAILEE STEINFELD
AND ASHLEY BENSON.
WE HAVE A GOOD GROUP OF
PARTNERS IN DIFFERENT AREAS OF
HOLLYWOOD.
HALEY IS ALSO A SINGER, WE GOT
TOGETHER AND STARTED IT.
PEOPLE ARE WEARING.
RICHARD BRANSON?
ARGUABLY ONE OF THE COOLEST
ENTREPRENEURS.
>> IF NOT THE COOLEST.
LIZ: HE'S WEARING YOUR GLASSES.
>> SUNGLASSES, GLASSES,
EVERYTHING.
LIZ: THE SUPERMODELS, BELLA AND
GIGI HADID ARE WEARING IT.
>> WE GOT TOGETHER AFTER
JAMIE'S EXPERIENCE, HERE YOU
HAVE A PRODUCT THAT YOU LOSE, I
LOSE, WE SPEND HUNDREDS OF
DOLLARS ON THEM, AND WHEN YOU
LOOK AT IT AND ANALYZE THE
PRODUCT, YOU CAN MAKE A GREAT
PRODUCT WITH POLARIZED LENSES,
TOP-NOTCH MATERIALS AND DON'T
HAVE TO CHARGE 100, 200, 300
LIZ: YOU ARE TALKING TO THE
PERSON WHO LOST MORE 100+ EYE
GLASSES AND SUNGLASSES,
ANNOYING.
THE CHEAPO ONES, THE SCREWS ON
THE SIDES AND THE ARMS COME OUT
AND YOU NEED THAT LITTLE THING,
AND I'M NOT GOING TO DO THAT.
>> EXACTLY.
THEY SAID LET'S SEE IF WE CAN
MAKE SUNGLASSES AND GLASSES
WITH EVERY FEATURE THAT THE
GUYS ARE CHARGING 100, 200,
300, AND WE DID IT.
LIZ: DIDN'T WARBY PARKER DO
THIS YEARS AGO?
YOU ARE TRYING TO DISRUPT THEM.
>> IT IS A GREAT MODEL.
I THINK THEIR AUDIENCE MIGHT BE
SLIGHTLY DIFFERENT THAN OURS,
WE HAVE CROSSOVER.
WHAT WE'RE SAYING IS LOOK, 30
BUCKS, NO SACRIFICE, THE
WEARING OUR PRODUCT ARE THE
J. LO IS WEARING IT AND THE
HADIDS ARE WEARING IT, RICHARD
IS WEARING IT.
LIZ: I HAVE A PAIR.
>> 29.95.
LIZ: WHAT IS THE STYLE?
>> THE MLK.
LIZ: THE MLK.
>> THEY HAVE ANTI-BLUE LIGHT
TECHNOLOGY AND PROTECT THE
RETINA FROM BURNING OUT.
LIZ: WHAT I LIKED RIGHT AWAY,
AS I PUT THESE ON, THE ARMS
WERE TIGHT, NOT LOOSE.
SMALL BUSINESSES, HOW ARE YOU
LOOKING AT THE TAX PLAN.
SUPPORTIVE OF IT.
LIZ: YOU ARE INCREDIBLE, YOU
STARTED CREATING BUSINESSES
WHEN YOU WERE 21.
>> I DID.
LIZ: RED TAPE WAS CUT TODAY.
COMPANY?
>> BECAUSE WE HAVE POLARIZED
LENZES AND DOING PRESCRIPTION
AT COST FOR THE CUSTOMER, WE
HAVE TO FOLLOW FDA REGULATIONS,
I DIDN'T FIND IT TO BE
CUMBERSOME AT ALL.
LIZ: RIVETING.
>> THOSE ARE THE BRUCE.
LIZ: DON'T TALK TO ME, I'M
FAMOUS.
>> YOU LOOK INCREDIBLE.
LIZ: YOU HAVE A WEBSITE?
>> A MILLION PAIRS SOLD IN SIX
MONTHS.
LIZ: WHAT'S THE PROFIT WHEN YOU
CAME?
>> PROFITABLE RIGHT AWAY.
LIZ: YOU MADE 5 MILLION IN
SALES.
WAY.
GOOD LUCK TO YOU, JAMIE, OUR