- Ever wonder what happens after your Facebook post goes up.
Understanding what happens on the backend
after you put it up
can help you create better Facebook posts
from now until forever.
And I'm gonna break it down for you in this video,
all right, let's get into it.
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My name is Jerry Potter, yes, it rhymes with the boy wizard.
And in this video, I'm gonna tell you what happens
after your Facebook post goes up,
and understanding this will help you create posts
from now until forever that gets more reach.
So when you first put up a Facebook post,
and this actually applies on your personal page,
but, in most cases here,
we're talking about on your business page,
'cause we're trying to grow our businesses, right?
But either place, you put a Facebook post up,
and immediately Facebook will start putting it
in the newsfeed of the people
who most recently engaged with your page or profile.
So if you had a post that you put up two days ago
and 50 people engaged with it, they liked it,
they commented, if a handful of those are online
when you put your post up,
those are going to be the first people to see it.
Basically what Facebook is doing is they're testing it out
and they're going, is this a good post?
Do people like this post?
The algorithm, the ones, the zeros,
all the programming they're doing in the backend,
they don't know how awesome your caption is.
They don't know how great your video or your photo
or your poll or whatever you put up.
They have no idea how good it is.
They only know based on if other people take the time
to engage with it.
So that first hour is crucial, and that's the testing period
where they'll show it to the people
that are most active on your page or your closest friends.
This is why, by the way,
when you are scrolling through your personal profile,
you feel like you see posts
from the same people over and over again,
those are the people that you engage with the most.
So that first hour is important,
that's who they'll show it to.
Now, if those people engage,
then they'll try and show it to a few more people
that have recently engaged maybe
with one of your last posts, last couple of posts, maybe.
And if those people engage, they'll show it to more.
And this is how posts take off.
If your post continues to get likes and comments and shares,
or your video gets watched, or, in some cases,
you're just talking about having somebody click See More
because your caption was longer.
All of that counts as engagement,
and the more people engage, the more people it reaches,
and that keeps going.
Now Facebook business page organic
or free reach is not amazing.
So even if everybody they showed it to engaged,
it doesn't necessarily mean you'd reach every one
of your followers, but the more engagement the better.
Now, what happens if they don't engage,
you put it up, that first hour,
some of your most rabid and engaged fans,
people who've engaged
with your most recent posts are online
and they show it to them, and they don't engage,
Facebook will basically kill the post,
and you'll see something like this.
(winces) Ouch.
So that's why getting engagement is so important,
so that your post doesn't essentially die.
One more example I wanna use,
because I think it's one that you've seen,
and this is on Facebook personal profiles,
but it kind of really demonstrates this in action.
So you have however many Facebook friends that you have,
maybe you've got 30, maybe you've got 200.
You probably have some that you don't even remember
that you're friends with,
depending on your overall number.
And then all of a sudden, a post from them will come up
in your feed and you're like, "Oh, man, Willies,
I didn't even know I was friends with him.
I haven't seen him in forever," months, years, whatever.
You don't cross paths, they don't come up in your feed,
you didn't even realize you were connected.
Usually in that case,
it's some major life event that they posted about.
They had a baby, they got engaged, they got married,
they got a new job, they got divorced, whatever it might be.
And so all of these people have reacted to it
and commented on it, 'cause that's what we do,
less so for divorce, but for celebrations.
And so what happened was Willie,
is that the name I used, Willie posted that he is engaged,
and all these people
that have recently engaged with Willie's posts are like,
"Oh, wow, congratulations."
So Facebook goes, "Oh, this is good content."
So then they show it to more of his friends
and more of his friends and more of his friends.
And, eventually, it got to you or I and we go,
"Oh, I didn't even know Willie was my friend on Facebook."
But at that point it's already got 50
or 100 or 200 reactions and comments on it.
That's the algorithm in action.
So the next time you put up a Facebook post,
make sure it's designed to get engagement,
because, if it doesn't, in that first hour or so,
it's unlikely to go anywhere.
Now, if you want to learn more
about how to work the algorithms,
I don't say you can beat the algorithms,
but you can romance the algorithms.
We talk about that a lot in my signature course,
the Five Minute Social Method, how to get more engagement,
reach, sales and more, and you can find information
about that in the description of this video.
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