TIME
TIME YOU
TIME YOU SAW A FILM THAT FEATURED A WOMAN SCIENTIST OR A
WOMAN IN A STRONG
ROLE?
WHILE YOU MAY BE ABLE
TO THINK OF A FEW...
WE'RE GUESSING YOU
COULD PROBABLY COME
UP WITH A LOT MORE OF
THOSE ROLES STARRING
THE OPPOSITE GENDER.
AND THAT WAS THE
POINT OF TODAY'S
WOMEN AND LEADERSHIP
CONFERENCE HELD AT B-
S-U.
K-T-V-B'S SHIRAH
MATSUZAWA WAS THERE.
SHE'S HERE NOW WITH
WHAT HAPPENED AND
HOW ACADEMY AWARD-
WINNING ACTOR GEENA
DAVIS IS CONNECTED TO
IT.
MORE THAN 900 PEOPLE
GATHERED FOR THE SOLD
OUT CONFERENCE AT B-
S-U!
AND WE'LL GET TO THE
GEENA DAVIS
CONNECTION IN JUST A
MOMENT.
BUT TO PUT IT INTO
PERSPECTIVE... RESEARCH
SHOWS THAT MALE
CHARACTERS STILL
OUTNUMBER FEMALES
THREE TO ONE IN FAMILY
FILMS.
HUNDREDS PACKED B-S-
U'S JORDAN BALLROOM
THURSDAY WITH ONE
GOAL IN MIND.
EMPOWERING WOMEN!
EMPOWERING WOMEN!
THE
THE WOMEN
THE WOMEN AND LEADERSHIP CONFERENCE
LEADERSHIP CONFERENCE
FOCUSED
FOCUSED ON WOMEN IN MEDIA... AS WELL AS ADVOCATING WOMEN
AND GIRLS TO REACH
THEIR FULL POTENTIAL.
IT'S INCREDIBLY
IMPACTFUL WHEN WE
LEAVE GIRLS OUT OF
WHAT'S GOING ON, ON
SCREEN.
SCREEN. GEENA DAVIS --- ACADEMY AWARD-
WINNING ACTOR AND
FOUNDER OF THE GEENA
DAVIS INSTITUTE ON
GENDER IN MEDIA ---
GAVE
GAVE THE
GAVE THE KEY NOTE. < BEFORE I HAD THE DATA,
THE CREATORS OF KIDS
ENTERTAINMENT HAD NO
IDEA THAT THEY WERE
LEAVING OUT THAT MANY
FEMALE CHARACTERS.
THEY WERE STILL MAKING
SNOW WHITE AND THE 7
DWARFS..
ONE OF THE BIG
TAKEAWAYS?
THE WAY FEMALE
CHARACTERS ARE
PORTRAYED IN KIDS' T-V
AND FILMS.
WE JUDGE OUR VALUE BY
SEEING OURSELVES
REFLECTED IN THE
CULTURE
AND SO IF WE ROB GIRLS
OR ANY UNDERSERVED
MEMBER OF OUR
POPULATION, TO SEE
THEMSELVES REFLECTED IN
THE CULTURE. WE'RE
SENDING A VERY CLEAR
MESSAGE TO THEM THAT
THEY DON'T MATTER AS
MUCH AND THE REST OF
THE POPULATION THAT
THEY DONT MATTER AS
MUCH
AMY LIENTZ ATTENDED
TODAY'S CONFERENCE.
SHE SAYS... IT MADE HER
REALIZE HOW MUCH
INFLUENCE WE ALL HAVE.
AMY
AMY SAYS:
AMY SAYS: IT MADE ME THINK IN TERMS OF THE SMALL LITTLE THINGS WE
CAN DO.
THE UNCONSICIOUS BIAS
THAT EEKS INTO OUR
EVERYDAY HABITS OF LIFE
AND SO MAKING THAT
AWARENSS RESONATE
THROUGH EVERYTHING
WE DO AND WE JUST
NEED TO DO BETTER
AND REALLY MAKING
SURE WE HAVE GOOD
ROLE MODELS FOR OUR
YOUNG GIRLS.
AFTER THE CONFERENCE...
DAVIS ADDRESSED THE ME
TOO AND TIME'S UP
MOVEMENT.
MOVEMENT.
EVEN
EVEN THOUGH WE STILL SEE TREMENDOUS RESISTANCE THAT IS
HAPPENING TODAY AND
PEOPLE TRYING TO GET
WOMEN TO NOT SPEAK UP
AND TELL THEM THEY'RE
GOING TO FACE TERRIBLE
CONSEQUENCES IF THEY
DO. THERE'S NO
SILENCING
SILENCING WOMEN ANYMORE. AND THAT MESSAGE
RESONATES WITH THE
INSTITUTE'S MOTTO : "IF
SHE CAN SEE IT, SHE CAN
BE IT."
<
BE IT." <
BE IT." < EVIDENCE HAS SHOWN
THAT IF WE CHANGE
WHAT PEOPLE SEE ON
SCREEN IT WILL CHANGE
REAL LIFE
THAT LIFE WILL IMITATE
ART. THAT IF WE SHOW IT,
IT WILL HAPPEN IN REAL
LIFE.
ACCORDING TO THE
GEENA DAVIS INSTITUTE...
MOST HOLLYWOOD FILMS
HAVE THE SAME NUMBER
OF WOMEN AS THEY DID
IN 1946.
SO WHILE THERE HAS
BEEN PROGRESS IN SOME
FIELDS... DAVIS SAYS...
THERE'S NOT AS MUCH AS
ONE MIGHT THINK, BUT
SHE'S STILL HOPEFUL.