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- A social media calendar makes it easy to plan posts,
track tasks and assignments,
and collaborate with team members
so everyone's working towards the same goals.
To give you a headstart,
we created a really simple TeamGantt template you can use
to get your social media plan off the ground.
A social media schedule is simply a documented plan
for when and where you're going to post content
across various social media channels.
This helps make sure social media posts don't get bumped
by other marketing priorities
or lost in the mix of daily to-dos.
With a social media calendar in place,
you can push strategies forward,
keep up with each day's posting schedule,
and loop your team in on your plan more easily.
A solid social media marketing plan
involves much more than writing and scheduling social posts.
Follow these simple steps to make sure
your posts are most effective.
Don't worry, you don't have to be everywhere
all at once to move the needle.
Figure out where your audience hangs out
and build your social media calendar
around the top channels they actively engage with.
Success can look different across social media channels
so establish goals for each network
and determine which metrics
will help you measure and track success.
For example, if Twitter's your go-to
for increasing brand awareness and blog traffic,
you might track impressions, clicks, and retweets.
Wanna grow influence and community on LinkedIn?
Comments and shares might be your metrics for success.
Time of day and posting frequency are essential
to the success of your overall social media marketing plan.
Research popular times to post to each channel
and experiment to see which ones perform best
with your audience.
If you get awesome engagement at 9:00 AM on Facebook,
be sure to take advantage of those extra eyeballs
when slotting future posts.
Give each channel some love frequently, but don't overdo it.
A rule of thumb for an effective social media plan
is that each channel should feature
one to two posts per day.
If Twitter's an important channel
in your social media strategy,
you'll need to up the frequency just a bit.
Shoot for a maximum of 15 tweets a day
with about half of those being retweets.
Think about where your expertise intersects
with your audience and build a content plan
that's aimed at easing their biggest pain points.
Creating a repository of evergreen content
will make sure you always have something valuable to share
as your audience grows.
Start with types of content
that have performed well in the past,
but be sure to experiment
until you find the right mix for your audience.
Remember social media's super visual,
so include image and video resources
in your content plan too.
Now that you generally know
what you wanna post and where,
drop each post into your schedule.
We recommend doing this a month at a time
to account for shifting priorities.
Consider a social media management platform
for auto publishing your post to each channel.
That way you can schedule posts in advance
without stressing about being available
to publish every single post on the spot.
Once you get your social media schedule off the ground,
your job's not done.
Come back to your social media plan every so often
and take an honest look at the state of your accounts.
A few questions to consider
as you evaluate your social media performance
are what are you doing well and what are you not?
Which content has performed best?
How often are you posting and at what times
and are there any channels you should consider eliminating?
And what about your page bios,
are they up to date and on brand?
Regularly auditing your social media marketing
will enable you to determine when and how
you should adjust your plan to continue growing
and engaging your audience.
Now, that we've talked
about how to create and maintain your social media schedule,
let's look at two examples we built in TeamGantt.
In this example, social media posts are broken down
by day of the week and channel.
We use TeamGantt's checklist feature to capture the details
of what's being promoted when
for each social media post on the schedule.
Here's an example
of how you might organize social media posts
by time of day and content type.
In this example, we use checklists
to keep up with social media channels for each post.
With TeamGantt's free social media schedule template,
you can save time building, updating,
and communicating your marketing plan
and see what's done and what's to come at a glance.
There's no right or wrong way
to set up your social media calendar in TeamGantt.
Here's how to customize a social media marketing plan
that works for you.
Break post down by day of the week
or social media channel.
And remember, converting tasks into subgroups
is only a right click away.
Simply hover over the task bar in your Gantt chart
and click the color black icon
that appears to the right of the task bar
to select a new color.
Got a rhythm to your posting schedule?
Set up your first week's social media plan,
then right click on the task group name
and select Duplicate from the dropdown menu.
Once you've duplicated a task group,
rearranging your social media schedule
is as easy as dragging and dropping tasks
into their new rightful place.
TeamGantt's checklist feature enables you
to streamline your plan by adding to-dos within a task.
That way, you don't have to create multiple versions
of the same post in your calendar
just to cover your social media basis.
TeamGantt isn't just for Gantt charts.
Transform your well-crafted social media schedule
into a calendar instantly with our calendar view.
It's perfect for tracking
and managing your social media plan on a day-to-day basis.
From there, you can update overall task progress
and reschedule dates, add content for your social media post
to the note section, comment on tasks
and tag team members to notify them of updates,
upload and share social media graphics and files,
and mark checklist items as complete.
Ready to build a social media calendar of your own?
We've created a free social media schedule template for you
in TeamGantt so you can jump right in.
Customizing the templates is quick and easy
thanks to TeamGantt's drag and drop simplicity.
And since everything's online,
your whole team can collaborate
on social media posts in real time.
And that's it for this video
on creating a social media marketing schedule.
I hope you found it helpful.
If you did, I'd love it if you could return the favor
and hit the Like button.
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Thanks for watching.
Awesome.
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