Hey, welcome back to the Six Figure
Mastermind. Marianne DeNovellis with you.
Maybe you know in your business, you need
to be doing more Facebook lives but
you're like, "Oh, how do I overcome the
fear of actually putting myself out
there?" Well, there's some key hacks I want
to share with you. So stay tuned.
So, I'm always asking my clients to take
on this challenge of doing Facebook
lives and I got to tell you, if you're in
business for yourself in any way, shape
or form. But especially, as a coach, you
need to be available on Facebook live.
You need to be a recognized face in the
industry. And facebook live it's one of
the best ways to do that.
And it's also the best way to find out
exactly what you're scared of when it
comes to public speaking. Because I
guarantee you, if you have any fears, they
are going to show up in your Facebook
lives. So, let's go step by step on how to
eliminate the fear of doing Facebook
lives. The first thing you need to do is
define exactly what the fear is. Is the
fear just being seen in public? Is the
fear that you don't think you have a
beautiful face? Is the fear that you
think you sound funny on audio? Is the
fear that you don't know how to hold the
camera right or do it technically
correct? Establish what that fear is and
then step outside of it. Imagine yourself
going into a Facebook live experience
without that fear. In fact, you want to
replace it with something that's
completely opposite. So, if you think for
example that your fear is that I don't
have the technical expertise. Decide
right now that you're a technical genius.
I have to tell you something. I'm working
with a client right now. Her name is
Donna Stalking and she is the head owner
of Revit up retirees. This amazing woman
joined my program after she had gone
that over-the-hill mark in her years,
right? She's an amazing lady and she
works with retirees all the time. And she
used to come up to me with her phone in
hand saying, "Marianne, I don't know how to
open up my pictures. I don't even know
how to open up Facebook. Do I have the
Facebook app?" All of this stuff and I
gave her the assignment to do Facebook
lives. And you should have seen this
amazing woman's face. She was absolutely
terrified right, Donna? I'm assuming
you're watching this. So, this fear came
up of I don't know what I'm doing. I
don't know the tech. I feel like someone
else should do this for me. And I
challenged her. I said, "You know what? This
mindsets probably not going to work for you.
Let's change the mindset to say, "I am a
technology expert. I'm a tech genius." I'll
never forget the day she first
proclaimed that truth to be her own. And
since then, I have to tell you. This woman
does Facebook lives all the time. And she
even learned
to do gifts before I learned how to do
gifts. And I consider myself pretty techy.
So, changing the belief system by
switching out that fear for something
that's actually going to work for you
it's going to be the baseline for
everything when it comes to doing
Facebook lives. So, bust through the fear,
replace it with something else and get
excited about it. The second thing you
need to do when wanting to do Facebook
lives is to mess up on purpose, okay? If
you're running a business, you are going
to be seen and guess what? When you're
seen, you're going to be seen making
mistakes and you have just got to learn
to be okay with that. And learning to be
okay with that is just as simple as a
decision. Look, it's okay for me to mess
up. Everybody does it. It's okay for me to
drop the camera once in a while. And when
I say mess up on purpose, that means
don't stop the video to fix whatever you
need to fix or don't delete the video or
don't pause it or do whatever. I'll never
forget the moment I was doing a video
with a friend of mine and we were
selling some jewelry with our girls over
the summer at the farmers market. And we
wanted to do a Facebook live of what it
was like to actually crash this stuff,
okay? And we did the Facebook live, we
turned it on and I realized only at that
moment when I looked at the image on my
screen, that my camera case was filthy,
okay? I've got five little kids at home, a
lot of them like to use my phone in
their downtime and they don't always
have the cleanest of hands. And they had
left their mark on my camera lens. And
when I turned on that camera, started
filming, you could just see this fuzzy
haze all over everything. And I didn't
stop the video. I just actually took my
finger licked it and cleaned off the
lens right there. I was like, "Hang on." Like,
"Cleanup mode you guys for a second." And
they left it in the video. That's what I
mean by mess up on purpose. If
something's not perfect, just let it be
imperfect. We don't live in a world
anymore where the sales executives and
professionals are these higher up guru
untouchable types. The successful people
that are rocking it in business are the
accessible people that are rocking it in
business. So, make mistakes, make them on
purpose and be an accessible person on
Facebook. The next thing you need to do
when it comes to overcoming the fear of
Facebook live is just to get out there
and do it. Practice, okay? Your videos
don't need to be more than two minutes
long. They can be 30 seconds. They can be
90 seconds. They can be two minutes. If
they
want to be a 10-minute video, sure. Have
it be a 10-minute video.
Which leads me to my next step. Know why
you're doing Facebook lives. You know, you
could do Facebook lives all day long
about the most boring things on the
planet. But why are you doing it? And
whatever the why is, it's probably okay. It
doesn't have to be one way or the other.
It doesn't have to be have this big goal
on it. maybe you just want to get more
practice on Facebook and that's why
you're doing it. that's enough.
Maybe you want to increase your
following by adding value. That's great.
That's enough. Know why you are doing
Facebook lives. And here's my last step.
And it's actually a bit of a challenge.
This challenge is assignment that I make
to my students but I'm going to kind of
scale it back for you since you know
you're not in my pressure cooker
classroom. My challenge for you is this.
Do a Facebook live every day for two
weeks. I don't care how long it is. I
don't care what the content is but
especially if you're scared of Facebook
live, this is what I want you to do. A
Facebook live every day for the next two
weeks, okay? I'm going to give you some tips
on how to do that, alright? There's a
couple of pieces of equipment... If you're
going to really get into Facebook live for
your business, you want to have good
pieces of equipment that's going to produce
a quality production for you. Do you have
to have these? No. Do you need them to
produce quality videos? Well, I would
highly recommend them. The first thing
that you need is this little gadget
right here. This is what's called a ring
light. And the reason I love this little
ring light is because it attaches to
your phone. Now check this out I can turn
this light on by pressing a little
button on the back. And what happens when
I put it on my phone is I put it right
over the camera and that way, I'm lit up
my face is illuminated. I can be seen. And
it's got three different settings and
they can still... I can still see the
camera. It won't block it at all. So, get
yourself one of these little ring lights.
So, like 10, 15 bucks on Amazon, okay? So,
that's for visual quality. For audio
quality, get yourself one of these
microphones it's a simple lapel mic.
It'll plug right into the audio jack on
your phone. Remember if you're using one
of the newer iPhones, you're going to
need to get an adapter for this audio
jack since it's not the lightning cable.
But get an adapter and use a lapel mic
when you are on your Facebook live. If
you're looking to do a lot of these and
produce a quality production, I would
recommend getting these two pieces of
equipment. Light and sound.
You've already got your video in place.
In fact, the camera in your phone is way
better than cameras that have been
produced for the last several years. You
have high quality equipment already
there. Get yourself a lighting piece, get
yourself a sound piece and produce some
quality audio. So, check it out, leave me a
comment below if you're willing to take
on that challenge and I'll see you on
Facebook. Alright, thanks for watching
today. I hope you enjoyed the content
from today's video. Hit the links in the
description... I can't get words my mouth.
Hit the link in the description below. If
you want to see what it looks like for
you and me to work more closely together
in building your six-figure business,
I'll talk to you soon.