REMEMBER
REMEMBER HER SENSE OF HUMOR AND HER GIVING SPIRIT.
>>> FACE OF ADVERSITY GERT
BOYLE PERSEVERE.
BOYLE PERSEVERE. H 13 HER FAMILY FLED GERMANY.
MOVED TO PORTLAND OREGON WHERE
HER DAD FOUNDED WHAT WAS THEN
CALLED COLUMBIA HAT COMPANY IN
1930.
1930.
1930. WHEN HER FATHER DIED HER
HUSBAND NEIL TOOK OVER.
SIX YEARS LATER HE DIED
UNEXPECTEDLY OF A HEART ATTACK.
LEAVING GERT IN CHARGE IN 1970.
>>> WHICH HE TOOK OVER, WOMAN,
CEO, THERE WERE NOT THAT MANY
WOMEN SEE YOU AND SPORTS
APPAREL AND DISCRIMINATED
AGAINST.
AGAINST.
AGAINST. THERE WAS A FAMOUS INCIDENT
WHEN SHE PICKED UP HER PHONE,
GOT ON THE OTHER HAND I WANT TO
SPEAK TO THE CEO.
AND THEN SHE SAID SPEAKING.
HE SAID, BUT CHAIRWOMAN.
SHE SAID YOU KNOW I NOTICED
THAT WHEN I GOT UP THIS
MORNING.
MORNING.
MORNING. >> HER QUICK WIT SOMETHING HE
REMEMBERS FONDLY HELPED WRITE
HER AUTOBIOGRAPHY AND FORMED A
LASTING PRESSURE.
LASTING PRESSURE. >> IS GERT STORY, HER
AUTOBIOGRAPHY SHE SUCCESS IN
LIFE AND BUSINESS AND APPLE
PIES.
PIES.
PIES. >>>
PIES. >>> GERT WASN'T MUCH OF A COOK,
SHE WAS EVERY BIT AS TOUGH AS
THE AD CAMPAIGN WITH THE
SUITABLY.
SUITABLY.
SUITABLY. >> ONLY ONE IS THE TOUGHEST
MOTHER OF THE MALL.
>>> AFTER RUNNING COLUMBIA
SPORTSWEAR FOR YOUR, THINGS
WERE NOT GOING WELL, SHE WAS
TOLD TO SELL IT WITH THE BUYER
TRY TO NICKEL AND DIME HER IN
THE LAST-MINUTE.
THE LAST-MINUTE. SHE PULLED THE DEER.
>> SHE GOT HER DANDER UP THERE
IS THE DOOR.
FIGURED OUT SHE WAS GOING TO
MAKE ABOUT $1500 AND A CELL,
I'D RATHER RUN IT INTO THE
GROUND MYSELF.
GROUND MYSELF. GERT ANDERSON TIM TURNED
COLUMBIA TO A BILLION-DOLLAR
COMPANY.
COMPANY.
COMPANY. >> HEADED TO HERE AND FIRED
EVERYBODY.
EVERYBODY. >> SHE WAS A JUST TOUGH IN THE
BOARDROOM SHE WAS TOUGH AT
HOME.
HOME.
HOME. TO.
TO.
TO. >>
TO. >> TRUE ICON.
PATRON SAINT ORGAN.
WHAT REALLY CEMENTED HER STATUS
IN THE OREGON HALL OF FAME.
THE FAMOUS KIDNAPPING INCIDENT
SEVERAL YEARS AGO.
>>> 2010 GERT SURVIVED THE
TERRIFYING HOME INVASION.
THREE MEN PLANNED TO KIDNAP HER
FROM HER WESTERN HOME.
HOLDER FOR RANSOM.
HURT OUTWITTED THEM BY CUTTING
A PANIC ALARM ON HER SECURITY
SYSTEM.
SYSTEM.
SYSTEM. OFFICERS FOUND HER HURT AND
TIED UP.
TIED UP.
TIED UP. >> COULD OF TURNED OUT SO MUCH
WORSE, VERY SCARY INCIDENT AT
THE END OF THE EVENING WAS LYNN
POLICE CHIEF CAME TO SEE HER
AND SAID MRS. BOYLE, HOW ARE
YOU.
YOU.
YOU. SHE
YOU. SHE LOOKED AT HIM AND SAID I
WAS DOING JUST FINE UNTIL YOU
CAME IN WITH THE NORTH FACE
JACKET ON.
JACKET ON. THE BUILDING AND SPIRIT TO DO
IT AFTER THAT DAY THAT CAPTURES
GERT WELL.
GERT WELL. PHILANTHROPIST IS ANOTHER WORD
>>> DONATED ROYALTIES FROM HER
AUTOBIOGRAPHY TO SPECIAL
OLYMPICS AN ORGANIZATION THAT
HELPS ABUSED AND NEGLECTED
CHILDREN.
CHILDREN.
CHILDREN. SHE GAVE $100 MILLION TO THE
KNIGHT CANCER INSTITUTE AT OHS
YOU.
YOU.
YOU. SPOKE WITH BRIAN GRIGOR
DIRECTOR OF THE INSTITUTE ABOUT
THE DONATION THAT.
TODAY, HE SAYS HE STILL
REMEMBERS HER KINDNESS,
DIRECTNESS, AND WICKED SENSE OF
HUMOR.
HUMOR.
HUMOR. THE STATEMENT HE PLEDGED TO
HONOR HER GENEROSITY AND
LEGACY.
LEGACY.
LEGACY. AND SAID, WHEN GERT GAVE $100
MILLION GIFT DURING THE CANCER
CHALLENGED.
CHALLENGED. WHAT SHE DID WAS NOT ANYMORE
REMARKABLE THE WHAT OTHERS DID.
SHE GAVE WHAT SHE COULD.
OHS YOU RELEASED A STATEMENT
CALLING HER AN ORGAN ICON A
NATIONAL PRESSURE.
NATIONAL PRESSURE. READS IN PART.
GERT WILL FOREVER BE ONE OF THE
DRIVING FORCES BEHIND OUR
EFFORTS TO AND CANCER AS WE
KNOW IT.
KNOW IT.
KNOW IT. OREGON HAS LOST ITS MOST
INSPIRING AND EXTRAORDINARY
CITIZENS.
CITIZENS.
CITIZENS. WHO BETTER TO SHARE ONE OF HER
INSPIRING MANTRAS THAN THE
WOMAN HERSELF.
WOMAN HERSELF. >> LIFE, CANNOT LIVE IN THE
PAST YESTERDAY IS NEVER GOING
TO COME AROUND AGAIN.
IF YOU DID NOT DO IT GREAT
TODAY, BE BETTER TOMORROW.
>> THAT IS HOW SHE LOOKED LIKE.
>>> TO GIVE YOU ANOTHER IDEA OF
HER SENSE OF HUMOR.
WHEN SHE MOVED INTO A
RETIREMENT COMMUNITY, THE ONE
THING WRONG WITH IT EVERYONE
THERE WAS TOO OLD.
EVEN IN HER 90s UNTIL SHE WENT
TO WORK EVERY DAY UP UNTIL THE