what is an elevator pitch and how can you use it to help your business now it's a good question
and having a good elevator pitch can help any business in many many ways now in this video I'll
talk about how to write an effective elevator pitch what to say when to say it and how it's
going to help your business an elevator pitch is a short persuasive speech that you use to introduce
yourself your product and your company its purpose is to explain the concept quickly clearly and
interestingly to spark interest in those who are around you about what you do an elevator pitch
should be short enough to get your message across anytime anywhere even during a quick elevator
ride hence the name but basically an elevator pitch is a simple answer to the age-old question
what do you do an elevator pitch should be no longer than 60 seconds now ideally shorter
than that so it's important to focus on the most important details of your business your product or
your service in that short time frame now this helps ensure that your audience remembers what
they've learned about you it then contacts you and wants to know more about it later on now it
also serves as an introduction and should compel people to want to know more it should be concise
compelling interesting but above all memorable now if done properly an elevator pitch will summarize
all the different aspects of your business in a concise few sentences so people will know what
makes you unique and why they should care now it's got to be about the listener not about how great
you think you are the listener is important so focus on them and the benefits that are going to
serve them now before you begin creating the pitch that'll launch your business and make all your
dreams come true take these steps first of all you need to know who your audience is the first step
in creating an elevator pitch is knowing what kind of person will be listening to it now you
might think that everyone has the same interests or needs but this isn't the case so you have
to tailor your pitch accordingly now know what purpose your elevator pitch serves in addition
to knowing who will be hearing it and what their goals might be also consider why consider them
why would they want this information from you if you want people's emails address to send them more
information about how great you are than having some evidence from past projects showing how
many clients were satisfied after hiring you will convince them they're handing over their contact
information why won't end up being too much work so that's what you include in your elevator pitch
now obviously the other thing that motivates people is money now it often does so show clients
show people where previous clients and customers save money by using What You Do by using you to
do your services now this should prove just as effective in getting people excited about working
with you so in order to write a good elevator pitch you need to keep your speech simple and
organized use bullet points for each idea organize the information with an introduction a body that
supports your main idea and then a conclusion that reinstates your main point I've said it
before but the most important thing to focus on is what is important for the listener give only
necessary details so they'll be interested in what you're saying without being distracted by
well irrelevant facts or details don't try and sell your idea to The Listener instead know that
a background and experience and focus on what you do that benefits them pull your audience in with
an exciting story about a customer or your company or offer up a fascinating fact or statistic about
a product an attention-seeking hook something that grabs people's attention and keeps them engaged
with what you're saying you want your pitch to be easily understood by well anybody that listens to
it and that means avoid using any technical terms definitely don't use acronyms no slang words don't
use anything that will confuse the average person the last thing you want to do is to make whoever
is listening feel pretty dumb and stupid when you're talking about a business or a project focus
on the benefits for the customer don't get caught up in Technical and don't go into detail don't
talk about yourself or your company and definitely don't talk about or bag your competitors remember
you're trying to spark an interest in you and your service your company your product and letting the
listener know what they'll get out of it is far more important than explaining well how it works
solving a problem is a great way to engage a business owner if possible relate the problem
back to your Audience by using real world examples now this will help your problem be
more relevant to the listener and hopefully grab your audience's attention now if the problem is
what draws the audience in then the solution is what Hooks them now this is your time to show
them why they need you it's your time to shine the solution is arguably the most important part
of the pitch so spend time perfecting it and perfect it in a way that shows the benefits
keep it simple and organized so it makes a point that's really easy for listeners to remember okay
so use Clear structure so your listener knows what's important use Simple language avoid air
criminals don't use buzzwords or industry jargon now you know how to create an elevator pitch that
will get people interested in what you have to say remember that this is about what's most
important to the listener not yourself the key is knowing your target audience and focusing on what
will entice them to listen further and make contact with you again now an elevator pitch
works really well when used in conjunction with your USP what's a USP haven't you got
one have a look at this video here I'll see you over there until next time thanks for watching