- In this video, I'm going to show you
how to use LinkedIn Live Video
to boost your engagement on the platform
and forge stronger connections with your audience.
LinkedIn Live is an exciting new feature
to help you connect with your community in realtime.
As with all new features, getting in early
is a brilliant way to get ahead
of your competitors and stand out from the crowd.
Knowing when and how to go live,
along with the best practices, is essential.
So, stick around as today, we're going through exactly this.
(upbeat music)
Hi, I'm John here at Spiel Creative.
Before we get started,
make sure you click the Subscribe button
and hit the bell, so that you'll get notified every time
we upload a new video to help you with your video marketing.
So let's get started with the first question
that might be on your mind, what exactly is LinkedIn Live?
Well, LinkedIn Live launched native video content in 2017
and since then, video has taken off on the platform.
According to LinkedIn, video is the fastest growing type
of content on their platform
and LinkedIn Live is the latest addition
to its expanding video capabilities.
LinkedIn say that Live Video already attracts
24 times more comments
and seven times more interaction than standard
text-based content, making it well worth getting started.
So how do you get started on LinkedIn Live?
At the time of recording this video,
LinkedIn Live is in its testing phase,
which means that not everyone has access to it yet,
but you can fill out the application
in the LinkedIn Help section to request access.
Once you're approved as a beta tester,
LinkedIn at present requires that you must use
an approved third-party broadcaster tool to go live from,
either from your personal profile or organization's page.
So, which third party tool should you choose?
Well, three popular options include
Socialive, Switcher Studio, and Restream.
Let's go through each one starting with Restream.
Restream is the most affordable choice
with a free plan to start out on
or a base level company plan that starts at $83 per month.
It has a lot of great features,
but our favorite is its multi-source streaming,
where you can stream on multiple platforms at the same time.
And secondly, we have Switcher Studio.
Switcher Studio starts out at $29 per month.
Their basic plan gives you a lot of leeway
for putting together great livestreamed content,
including live editing, guest capability,
and works not only with LinkedIn Live Video,
but also YouTube and Facebook.
And thirdly, we have Socialive.
Socialive has the most expensive starting price
at $179 per month, but if you're starting out
on LinkedIn Live Video, you can get a special discount
on the LinkedIn Live help page.
Their plans allow for unlimited
live guests, storage, and broadcasting.
If you're going for an ambitious livestreaming strategy,
it might be your best bet.
But if none of those tools work for you,
LinkedIn has the full list of approved
third-party broadcaster tools listed
on their Getting Started page, which you can choose from.
Once you've decided on a third-party tool,
you'll then need to head to the LinkedIn Live Help page
to integrate it into your account
following their easy step-by-step guides.
With the third-party tool integrated,
you're ready to go live.
But before you start streaming,
I will go through six key tips that will help ensure
that your LinkedIn Live goes smoothly,
resonates with your audience, and improves as you go along,
so let's get started.
Tip one, encourage interaction.
LinkedIn Live is a great opportunity to connect
and interact with your audience on a more personal level.
So our first tip is to use LinkedIn Live Video
for a type of event that encourages interaction.
LinkedIn recommends going live with content
such as fireside chats, ask me anything videos,
or influencer interviews.
Using more personal in nature events
can really help boost engagement
and forge deeper connections between you and your viewers.
Tip two, share big news.
LinkedIn Live Video can be a great way
to connect with your audience for big news events.
You can use it to celebrate things
like anniversaries, new hires, awards,
and even product launches with your audience.
Tip three, consider creating series-based content.
Serial content is a great way to capture your audience
and keep them coming back for more.
Setting up a serial offer means that they know where
and when they can catch the next video.
Not only that, but serial content can help increase
your productivity, as it allows for more
scalable content production
because it can use the same framework every time.
When it comes to planning your content,
one of the things you'll want to think about
is how often you deliver.
This is totally dependent on your needs
and what works well with your audience.
However, LinkedIn strongly advises
that you limit your live content
to a maximum of once per day.
Tip four, prepare for and promote your shoot.
When choosing a time for your livestream,
it's important that you look at the location
of your base audience
and plan your livestream for a time
that's convenient for them.
It's also important that you have enough content to stream
for at least 15 minutes, as this is the minimum
timeframe LinkedIn recommends for a livestream.
Another important step in the planning process
is promoting your livestream.
While LinkedIn notifies a subset of your followers,
that is the ones that are regularly active on LinkedIn
and engage the most with your content, you'll still want
to promote your livestream to cast a wider net.
Share the date
and time of your livestream on your other
marketing channels, so people can plan to be there.
LinkedIn also recommends that you use the Linkedin Live
hashtag to promote your event and expand your audience.
Finally, make sure you test
that your internet connection is at least 10 MBPS.
You can do this by visiting speedtest.net.
Tip five, moderate your stream.
That's right.
It's not just a case of pressing record and simply go.
You'll also want to moderate the stream.
This is best done by another person
in the room who isn't a host
and also has Page Admin access, so that they can interact
with your audience as the page.
Great moderators are good at handling viewer questions
and comments and can quickly relay
the best ones to the stream's hosts.
Tip six, test and optimize your content.
LinkedIn Live also provides in-depth analytics
that you can use to see how your stream's performing.
Your analytics can help identify things to test
and change in your LinkedIn Live events.
For example, if you see a large drop in engagement
towards the end of your stream,
it might be an idea to try a shorter stream time.
Or if you're not seeing as many people join your livestream
as you think there should be compared to your reach,
try tweaking your intro text and marketing copy.
So that about wraps it up, folks.
I hope that you found this video
to be useful and learnt something new.
If so, don't forget to subscribe
to our channel for more such content.
And as always, if you need any further help
with your video marketing, you can get in touch with us
here at Spiel Creative by visiting www.spielcreative.com.
Thanks for watching.
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