.
. >>>WE'RE TALKING ABOUT DATA
BREECHES AND YOUR PRIVATE
INFORMATION GETTING HACKED.
YOU MAY NOT REALIZE YOUR
PERSONAL INFORMATION IS UP FOR
GRABS.
GRABS.
GRABS. >>
GRABS. >> IT'S AVAILABLE FOR FREE ON
WHEN SITES YOU MAY NOT HEARD
OF.
OF.
OF. WE
OF. WE ARE JOINED IN STUDIOS THIS
MORNING FOR MORE.
KYLE, LET GET TO THE BOTTOM OF
THIS STORY.
THIS STORY. >> THESE WEBSITES HAVE
LEGITIMATE PURPOSES.
LEGITIMATE PURPOSES. THE CHALLENGE IS OPTING OUT.
KEEPING INFORMATION PRIVATE.
FOR SOME, THE DATA AVAILABLE ON
THE WEBSITES IS JUST TOO
PERSONAL.
PERSONAL.
PERSONAL. >> WELCOME TO THE WORLD OF DATA
BROKERS WHERE THE INFORMATION
IS BOUGHT, SOLD AND SHARED,
SOME OF IT FOR FREE.
THESE PEOPLE'S SEARCH SITES
REQUIRE JUST A LITTLE
INFORMATION.
INFORMATION. THEY SPIT OUT ALL KINDS OF
PERSONAL DATA.
PERSONAL DATA. >> JUST TYPE IN YOUR NAME.
>> YEAH, THAT WAS IT.
IT'S CRAZY.
IT'S CRAZY. >> THE PEOPLE SERGE SITES CAN
BE USED TO FIND OLD FRIENDS AND
RELATIVES.
RELATIVES. >> THE WHOLE FAMILY TREE IS
HERE.
HERE.
HERE. >>
HERE. >> THEY CAN ALSO REVEAL HOW
MANY LIVE IN YOUR HOME.
HOW MUCH YOU MAKE, AND
INFORMATION ABOUT YOUR HOBBIES
OR INTEREST.
OR INTEREST. >> DO PEOPLE NEED TO KNOW THAT?
>> NO.
>> NO.
>> NO. HOW DO THEY KNOW WE HAVE DOGS?
>> THEY CAN SCRAPE UP ALL KINDS
OF INFORMATION.
OF INFORMATION. >> STARTING TO LOOK AT SOCIAL
MEDIA AND BRINGING THIS
TOGETHER IF YOU GET AN INDEPTH
PROFILE.
PROFILE.
PROFILE. >> MARKETERS HAVE ALWAYS
COLLECTED INFORMATION ABOUT YOU
BUT NOW IT'S UP FOR GRABS FOR
ANYONE TO SEE.
>> YOU DON'T HAVE CONTROL OF
WHO HAS ACCESS TO IT.
>> THERE'S NO EASY WAY TO ERASE
YOUR PERSONAL DATA BUT YOU CAN
MINIMIZE YOUR ONLINE FOOTPRINT.
FOR STARTERS, SET YOUR SOCIAL
MEDIA ACCOUNTS TO PRIVATE.
IF YOU GOT OLD APPS OR ONLINE
ACCOUNTS YOU AREN'T USING,
DELETE THEM.
DELETE THEM. YOU CAN ALSO GO TO THE PEOPLE'S
SEARCH SITES AND OPT OUT ONE BY
ONE.
ONE.
ONE. THE
ONE. THE CHALLENGE IS THESE DATA
BROKERS MIND THE INTERNET AND
LOCAL DEVICES EVERY DAY TO
ACQUIRE NEW INFORMATION.
THERE'S NOTHING UNLAWFUL ABOUT
POSTING THE PERSONAL DATA
ONLINE.
ONLINE.
ONLINE. >> WHAT DO YOU THINK ABOUT IN.
>>
>>
>> >>
>> >> I
>> >> I DON'T LOVE IT.
>> TOO MUCH INFORMATION?
>> PROBABLY TOO MUCH.
>> THEY PROMOTE HOW THIS CAN BE
USED TO BRING PEOPLE TOGETHER.
MANY GO WELL BEYOND A NAME AND
NUMBER.
NUMBER.
NUMBER. >> WE HAVE YOUR ADDRESS, DOGS.
>> WE FOUND TIMES THAT
INFORMATION IS ACTUALLY WRONG
AND THAT CAN CREATE A WHOLE
HOST OF PROBLEMS.
>> TOTALLY.
>> TOTALLY. YOU HAVE SO MUCH GOOD
INFORMATION EVERY TIME YOU COME
HERE ON SUNRISE, I DON'T WANT
TO GIVE YOU A COMPLEX.
I GET A LILIAN, WITH THE STUFF
WE TALK ABOUT.
I WANT TO GO THERE AND OPT OUT
F EVERYTHING.
F EVERYTHING. HOW DO WE DO IT?
>> THERE'S SO MANY OF THE
WEBSITES.
WEBSITES.
WEBSITES. TO MAKE IT EASIER FOR YOU,
WE'VE CREATED LINKS TO OPT OUT.
TAKE IT THERE, YOU CAN OPT OUT
AND GO THROUGH THE PROCESS.
AGAIN, THERE'S A LOT OF
WEBSITES YOU'RE GOING TO DO TO
ONE BY ONE BY ONE.
>> THE MOST IMPORTANT IS WHAT
YOU JUST GAVE.
HOW DO YOU OPT OUT.
>> HOWDIED THEY REACT WHEN YOU
STARTED RATTLING OFF
INFORMATION TO THEM?
>> YOU ASK YOUNGER PEOPLE AND
THEY EXPECT THAT INFORMATION IS
OUT THERE.
OUT THERE. OLDER GENERATIONS NOT TOO MUCH.
A LOT OF PEOPLE THINK I'LL
GOOGLE MY NAME AND THAT'S ALL
THE INFORMATION OUT THERE.
NO, THAT'S NOT THE CASE.
THERE'S DATA BROKERS SCOOPING
UP INFORMATION AND SHARING IT
ON WEBSITES.
ON WEBSITES. >> YOU KNOW WHAT