For the past four years
I've been using an incredibly simple 6-step
marketing funnel to convert new leads into paying customers.
This funnel is so simple and effective, and yes
it has made me millions of dollars
and I'm about to share the whole thing with you.
So keep watching.
Hey, posse, what's up?
It's Alex coming at you this week
with a video to help you capture
and convert more customers in your business.
If you're new to the crew, welcome
make sure to subscribe below
and don't forget to hit that bell to be notified when
my next tutorial goes live.
Now, first things first, let's talk
about what a funnel actually is
because it is a word you hear a lot in the marketing world.
So a funnel is simply referring to the journey a newly takes
as they interact with your brand, as they move
from being completely unaware of you and what you offer
at the top of the funnel moving all the way to the bottom
of the funnel where they hopefully become paying
and repeat customers.
And it's the touchpoints between that make
up the structure or framework of your funnel.
And it goes without saying
that there are a ton of different frameworks you can follow.
Funnels can be simple
and they can be complex with different upsells
and downsell pathways and fancy segmentation
and retargeting campaigns and all of that jazz.
But that is not the type
of funnel that we're gonna talk about today.
For the first four years of my business, I used a very
very simple sales funnel, like I mean dead simple.
And I was able to generate
over a million dollars in my first year from it.
And I'm literally just now starting to build
out my funnels into more complex structures.
And this leads me
to the biggest misconception in marketing today
that if you wanna grow, you need a fancy funnel.
The number of times I've heard people say
I need to fix my funnel, or my funnel isn't working
or I need a new funnel funnel, funnel funnel.
And yes, at the end of the day
while your marketing funnel is important, it's the messaging
behind the marketing that makes the biggest impact.
So if your funnel isn't working
it's because your messaging is falling flat.
So fix that and you can have one very
simple funnel that your entire business is based
on because that is exactly what I did.
So with that, let me show you this super simple six
step funnel that has made me millions of dollars.
So step one, traffic.
The number one goal at the very top
of your marketing funnel is to get attention
aka more eyeballs on your stuff.
We call this impressions or views in the marketing world.
And then converting those views into clicks
which is what we call traffic.
There are many different ways that you can go
about getting traffic to your content or to your website
organic traffic via seo, content marketing, social media
affiliate marketing, sponsored traffic, or paid ads.
Now, if you're thinking, oh, great
I already can't do this because I cannot afford to run ads
let me stop you right there, because you do not
have to run paid ads in order to use this funnel.
The reality is it's not realistic for many brands
and businesses out there to run ads when
they're just starting out
because many don't have the budget to actually pay
for that media right away.
So if that's you don't stress, don't worry.
This funnel can still work extremely well for for you.
And in the first year of my business
I actually didn't spend a single cent on paid ads.
I built my business 100% organically
via my social channels and YouTube videos like this one.
And anytime and every time it made sense
I would promote a lead magnet and drive people
to my site to sign up for my email list.
Which leads me to step number two landing page.
So once you've got some eyeballs on your stuff
it's time to turn those lurkers into leads.
Your goal is to get them to go one step further
with you so you can continue to build that relationship
with them and move them through your funnel.
Now, it's gonna be really rare for someone to buy
from you if they literally just discovered who you are.
So instead of asking them to buy right away
you wanna get them to make what's called a micro-commitment.
And the best way to do this is to invite them to
join your email list.
But hey, we all know that "Join my email list"
isn't the most compelling call to action.
You gotta offer them something valuable in
exchange for their email address, which leads
me to the next component you need in your funnel.
Number three, a high value lead magnet.
So your goal with the lead magnet is to give
away something highly valuable for free.
That's why I'm drawing this as a pot of gold right here
because it has got to be good.
You really wanna make sure this is something that
will move them closer to their desired goal and needs to
solve a problem and offer next steps that invites them, yes
to go deeper into the funnel and deeper with your brand.
Now, I have an entire tutorial breaking
down my lead magnet formula
and I will link to that in the description box below.
But just to give you a quick idea
your lead magnet could be anything from a checklist
a cheatsheet, a guide, a webinar
a workshop, a masterclass, you name it.
And of course, in order to access the lead magnet
they need to input their email address
which will then deliver the lead magnet to their inbox.
And voila, you have a new lead on your email list.
Now it's time for them to drop into the next component
of your funnel, which is step four indoctrination emails.
So once you've got that fresh lead on your email list
you can begin the process
of nurturing them through a series of emails often referred
to as indoctrination emails or welcome emails.
Now, the purpose of these emails are to build
up more desire and awareness
and trust by providing valuable and relevant content.
Yes, more value people.
We need to give the people value.
So instead of hard selling, your primary goal
with these emails is to educate your prospects
on who you are
and why you're uniquely qualified to help them.
This is a great time to share who you are
what you stand for, and most importantly
that you understand them
and their unique challenges and obstacles.
And again, just like the lead magnet
I have a full tutorial dedicated
to breaking down my 3-step indoctrination formula.
So if you wanna get more help on that step
you can find a link to that in the description box below.
Alright, now after you've indoctrinated your leads
with some amazing, amazing welcome emails
you can move them into the next step of your funnel
which is step number five, sales emails.
Okay, so up until now
you haven't really directly made an offer, right?
But you've been seating the sale in your welcome emails
and offering them a ton of free value education
and tips to help them solve their biggest pain point.
Now it's time to let them know
that you have something to offer them that will
make solving their pain point easier, faster
or better than if they were to do it all alone.
And this is where sales emails come in.
So I recommend sending a minimum of 6 sales emails
including one to introduce your product and offer.
One to educate on the benefits
of how it can help your audience.
One to showcase social proof and build authority.
One to stack the value. One to overcome objections.
And finally, one to convey incentive and scarcity.
Now, all of these emails will have a call to action
or button that will link directly back to the final part
of your sales funnel where they will hopefully convert
and buy from you.
And that is step number six, a sales page.
So this is where you present them
with your amazing offer and turn their interest into desire.
And then of course, action.
Now, yes, this is the big one that most brands
and businesses are focused on getting right, simply
because this is the page that actually sells the product
or service AKA where you finally make some money.
And listen, there are tons and tons
of sales page formulas that you can find online
but over my decade of experience in the marketing world
I have found this 10 step formula to be the winner time
and time again.
Now, this quick checklist includes 10 conversion triggers
that I always look for when reviewing copy to build trust
boost authority, and ignite sales.
And you can grab your free copy
of this checklist in just a second.
Alright.
And there you have it, A simple funnel that has
made meet millions of dollars, traffic, landing page
high value lead magnet, indoctrination emails,
sales emails, and of course, your sales page.
So if you are ready to take all of this knowledge
from tactical to practical, then make sure to check
out my 8-week copywriting coaching program
the Copy Posse Launch Files.
Inside this program, I teach you exactly how to write each
and every asset that I talked about today
including the formulas
the guides, and the step-by-step training to
help you write a million dollar funnel.
So you'll find the link to get started right away
in the description box below
and you'll find the link to my hot offer checklist
in just a second at the end of this video.
I hope you enjoyed this.
Give me a thumbs up if you wanna see more marketing videos
like this, and I will see you next time.
Until then, I'm Alex. Caio for now.
Alright, guys, if you enjoyed that video
make sure to check out the next one from me right here
and you can click right here to get a free gift.
Your email list is one
of the most valuable assets you can have in your business.
And in order to grow your email list
you need to learn how to create a killer lead magnet.
So in this video, I'm gonna break
down the exact 3-step lead magnet formula
that I follow to attract highly qualified leads
and then turn those leads into sales.
Keep watching.